Sapporo Beer will begin the "Black Label THE PERFECT TOUR" at the Sapporo Beer Museum (Sapporo City) on Thursday, April 24th.
After explaining the history of "Sapporo Draft Beer Black Label," the tour will connect online with the Ingredients Development Laboratory in Kamifurano, Hokkaido, to learn about the current state of barley and hop cultivation and the efforts being made at the test fields. In addition, you can enjoy tastings of "Sapporo Draft Beer Black Label" and "Reproduction Sapporo Beer." The tour is held on the fourth Thursday of every month at 2:00 PM, lasts approximately 70 minutes, and is limited to 24 people. The participation fee is 2,500 yen for those 20 years of age and older. Reservations can be made online or by phone from 10:00 AM on Tuesday, April 1st.
overview
After an explanation of the history of "Sapporo Draft Beer Black Label" at the Sapporo Beer Museum, the event will connect online with the Ingredients Development Laboratory in Kamifurano, Sorachi District, Hokkaido, to show live footage of barley and hop fields to showcase this year's growing conditions and introduce the efforts being made at our company's test fields. Tastings of "Sapporo Draft Beer Black Label" and "Reproduction Sapporo Beer" will also be included.
■Tour start date
April 24th (Thursday) 14:00 - Once a month (4th Thursday of every month) For detailed reservation information, please check the tour application page on the official website.
April 1st (Tue) 10:00 Online reservation site:https://www.sapporobeer.jp/brewery/s_museum/reservation02/ Telephone reservations: TEL: 011-748-1876 (reception hours 11:00-17:30) *For tours after May, the dates will be announced in the latest information section of the museum's official website once they have been decided.
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