[Coming of Age Day] Messages from Tsumabuki Satoshi and Hasebe Makoto to adults turning 20 released

Topics.

"Cheers to adults."

As part of a special message project for Sapporo Draft Beer Black Label, a video themed "Cheers to Adulthood" will be released on the member site "CLUB Black Label" from January 6th for those turning 20 years old.

Tsumabuki Satoshi and Hasebe Makoto will appear in the show, delivering a warm and heartfelt message to new adults on the theme of "What is an adult?" The project will also be advertised at major stations across the country. A campaign will also be held at the same time, where participants will be entered into a lottery to win a glass set signed by two people.

"Cheers to Adults." Special Message Project Overview

1.Project name
"Cheers to adults." Special message

2. Special website
https://c-kurolabel.jp/hatachi2025/ (CLUB Black Label)

3.Content
A special message project from Tsumabuki Satoshi and Hasebe Makoto for those turning 20 years old.

4. Release period
January 6, 2025 (Monday) 0:00 to January 20, 2025 (Monday) 12:00

5.Performers
・Tsumabuki Satoshi (Actor)

・Makoto Hasebe (soccer coach)

■ "Cheers to Adults." Signed Glass Giveaway Campaign Details

1. Campaign name
"Cheers to Adults." A giveaway campaign featuring glasses signed by performers

2. Campaign site
https://www.sapporobeer.jp/campaign/beer/20250106/

3. Application period
January 6, 2025 (Monday) 0:00 to January 20, 2025 (Monday) 12:00

4. How to apply
If you follow and repost the campaign posts posted by Sapporo Beer's official X account (@SapporoBeer) during the campaign period, 50 people will be entered into a lottery to win an original glass set signed by both Tsumabuki Satoshi and Hasebe Makoto.

5. Prizes
Signed glass set for 50 people

*After winning, you will need to register with "CLUB Black Label," the Sapporo Draft Beer Black Label membership site.

*Image is for illustrative purposes only.

6. Eligibility
・People aged 20 or older who live in Japan

・Those who have an X account and follow the official Sapporo Beer account (@SapporoBeer)


7. Lottery
Winners will be selected through a strict lottery and will be notified of their win via direct message from the Sapporo Beer official X account. Winners will be notified around the end of January 2025. If you are the winner, you will be required to register with "CLUB Black Label" when registering your prize delivery address.

*Each person can only win once.

8. Prize Delivery
It is scheduled to begin mid-February 2025.

*Due to unavoidable circumstances, shipping may be slightly delayed.

9. Contact Information
CLUB Black Label Office

0120-300-116 (toll-free)

10:00-18:00 (excluding Saturdays, Sundays, public holidays, and the New Year holidays)

*Application period for this campaign: Until Friday, February 28, 2025

"Sapporo Draft Beer Black Label" Special Message Project "Cheers to Adults." Messages from Tsumabuki Satoshi and Hasebe Makoto for adults turning 20 years old are released
Sapporo Holdings Limited press release (January 6, 2025, 00:00) "Sapporo Draft Beer Black Label" special message project "Cheers to Adults." Messages from Tsumabuki Satoshi and Hasebe Makoto to adults turning 20 years old are released.
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