New Product] Sapporo's white beer "WITH BEER Amber Ale" released in limited quantities.

Sapporo WITH BEER Amber Ale

From Sapporo BeerSapporo WITH BEER Amber Ale" will be released nationwide in limited quantities starting today.

This product was born from a beer project co-created with young people as one approach to attracting interest among people who had no interest in beer, in order to contribute to the revitalization of Japan's beer market, as outlined in Sapporo Breweries' 2024 business policy. The first product, "Sapporo WITH BEER White Ale," was well received, primarily by the target young demographic.

The second instalment was created with the hope of not only addressing the negative perception of beer's bitterness that many young people have, but also allowing them to enjoy a genuine beer experience that is truly their own. Using three types of malt and two types of hops with a mild bitterness, and with a soft carbonation, it is a smooth amber ale that allows you to enjoy the sweetness and aroma of barley.

We also took into consideration the opinions of young people when it came to the packaging, creating a stylish, high-quality design that combines the authenticity of beer with freedom and fun.

[Pre-orders now open for November 12th release] Limited quantity Sapporo WITH BEER Amber Ale 350ml cans, 24 cans x 2 cases (48 cans) [Free shipping (some areas excluded)] Sapporo Beer WITH BEER Price: 9,554 yen (tax included, free shipping) (As of November 12, 2024) Buy at Rakuten

Product Overview

1.Product name
Sapporo WITH BEER Amber Ale

2. Package

350ml can, 500ml can

3.Items

beer

4. Alcohol content

4.5% (4.5%)

5. Amount of pure alcohol

350ml can: 12.6g, 500ml can: 18g

6. Release date and region

November 12, 2024/Nationwide

7. Recommended retail price

 open price

8. Design Features

・Authenticity and freedom of beer

- Stylish and high-quality design that is also fun.

9. Content Features

- A blend of three types of malt.

- Uses top-fermenting yeast.

-Uses two types of hops with a mild bitterness.

- Designed to have less carbonation than regular beer.

<Reference> Sapporo WITH BEER brand sitehttps://www.sapporobeer.jp/withbeer

Enjoy beer more freely! "Sapporo WITH BEER Amber Ale" released in limited quantities

Sapporo Holdings Limited Press Release (November 11, 2024, 10:00 AM) Make beer more fun and free! "Sapporo WITH BEER Amber Ale" Limited Edition Release

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