[Snacks to go with alcohol] Can you drink alcohol at a gas station?! A third-generation owner's move to combat declining demand

Hakobayashi, a family-run gas station in Iga City, Mie Prefecture, has been in business for 60 years. In 2021, third-generation owner Hodaka Hakobayashi (46) remodeled the waiting area into a canned food dining area, revamping the station into one where customers can enjoy rare alcoholic beverages, even in Japan. This was not a gimmick, but rather a strategy to strengthen the station's role as a local disaster prevention center and increase its PR power, in order to address a future where demand will decline due to a decarbonized society, rising fuel costs, and young people's shift away from cars.

Click here to read more.

Hakobayashi's third-generation owner renovates gas station to accommodate alcoholic beverages as a measure to combat declining demand

Hakobayashi, a family-run gas station in Iga City, Mie Prefecture, has been in business for 60 years. In 2021, third-generation owner Hodaka Hakobayashi (46) remodeled the waiting area into a canned food dining area, revamping the station into one where customers can enjoy rare alcoholic beverages. This is by no means a pretentious attempt...

smbiz.asahi.com

Next generation fish