Suntory will be relaunching its official LINE account, "Adult Suntory," on March 31st.
The renewal will see the use of "Uncle," the Torys Whisky character that has been popular since 1958, as the messenger, aiming to make the account more approachable. The company will also introduce a bingo campaign where users can enter by scanning the barcode of purchased products, as well as a new gift service (scheduled to launch in summer 2025) that allows users to easily give alcohol as a gift. Utilizing its diverse alcohol portfolio, the company will strengthen its relationship with users.

▼"Adult Suntory" QR code for adding friends





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