New Product] Takara "Shochu Highball" with Oita kabosu (citrus fruit from Oita Prefecture) to go on sale in limited quantities.

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"Shochu Highball" <Oita Kabosu>

Takara Shuzo Co., Ltd. will release a limited quantity of "Takara Shochu Highball <Oita Kabosu>" nationwide on Tuesday, March 25th.

Takara Shochu Highball is a dry chuhai that pursues the taste of the original shochu highball, which was born in the popular bars of Tokyo's downtown area in the late 1940s and is said to be the origin of the word chuhai (chuhai). In addition to the satisfying drinking experience and crisp, refreshing, dry taste that are unique to Takara Shochu, it has also been well received by customers for its functionality, such as zero sugar*1, zero purine*2, and zero sweeteners*3.

Kabosu is a citrus fruit known for its rich acidity and unique fragrance, and is known as a specialty of Oita Prefecture. The newly released "Oita Kabosu Wari" allows you to enjoy the refreshing aroma and acidity of kabosu.

We will continue to use our reliable technology to create new flavors and value in Japanese sake, contributing to the enrichment and happiness of our customers' lives.

*1 Based on food labeling standards, drinks with less than 0.5g of sugar per 100ml are labeled as zero sugar. <Ramune Mix>, <Grape Mix>, <Ginger>, <Taisho Sakaba Umewari>, <Taisho Sakaba Red Shiso Mix>, and <Tateishi Uchida Umewari Style> are not zero sugar.
*2 Less than 0.5 mg of purine per 100 ml is labeled as zero purine.
*3 No sweeteners are used as food additives.


[Product overview]

Product name: Takara "Shochu Highball" <Oita Kabosu>
Item: Sparkling spirits
Alcohol content: 7%
Pure alcohol content: 20g per 350ml, 28g per 500ml
Capacity/Container: 350ml/500ml/Aluminum can
Packaging: 24 pieces in a cardboard box
Suggested retail price (excluding consumption tax): 350ml/159 yen, 500ml/217 yen
Release area: Nationwide
Release date: Tuesday, March 25, 2025

Takara's "Shochu Highball" <Oita Kabosu> Limited quantity release
From left: Takara "Shochu Highball" <Oita Kabosu> 350ml, 500ml. Takara Shuzo Co., Ltd. will release "Takara "Shochu Highball" <Oita Kabosu>" in limited quantities nationwide on Tuesday, March 25th. Takara "...
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