[Snacks to go with sake] Why there are so many sakes with "Masamune" in their names

Japanese eating habits have changed dramatically over the past 50 years, seemingly in tandem with the diversification and Westernization of food. Consumption of alcoholic beverages has declined accordingly, with sake being particularly notable. Taxable exports peaked at 1.76 million kL in 1973, but by 2013 had fallen to just one-third of that, at 580,000 kL. However, as part of the Cool Japan initiative, the consumption of sake and other alcoholic beverages has...