On July 16, 2025, an official announcement was made regarding the new TV commercial for Suntory's "Kakubin" series, titled "The Beginning."Yu AoiIt has been decided that Aoi will be cast as the "fourth generation bar owner." The series has been airing nationwide since July 21st. The story is about the owner of a small bar on a hill, played by Aoi, who welcomes a "first-time customer" played by Sometani Shota. Kobayashi Satomi plays a regular customer, and Noda Yojiro sings "Whiskey ga, Osuki Desho" (Do You Like Whisky?) while playing the guitar.
A summary of all the characters from Kaku (Kaku Highball) commercials (in chronological order)
The actresses who appeared as shop owners and image characters in Kaku Highball commercials have been passed down as symbols of the brand:
generation
character
Year and period of appointment
1st generation
Koyuki
Around 2007, he was appointed as the first person to play a key role in the Kaku Highball boom.
Second generation
Miho Kanno
In 2011, he appeared as the symbolic character for "Kaku Highball Chapter 2."
Third generation
Haruka Igawa
He has been in the position since 2014 and has been a beloved third-generation owner for many years.
4th generation
Yu Aoi
The new commercial will debut in July 2025. It will be the first revamp in 10 years.
English
Japanese
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