[Information] Reopening after 35 years! "YEBISU BREWERY TOKYO" scheduled to open in April 2024

YEBISU BREWERY TOKYO opens

Sapporo Beer will make a new history in Ebisu with the "YEBISU BREWERY TOKYO" will open in April 2024. This will be the first time beer brewing has resumed in Ebisu in 35 years since the company closed its doors in 1988 after nearly 100 years of beer production.

Feel the history of Yebisu

Rooted in the birthplace of Yebisu Beer, this facility is gaining attention as a place where tradition and innovation in beer brewing blend. It offers seasonally-changing limited-edition products, as well as new ways to enjoy Yebisu Beer, including the brewery's exclusive flagship Yebisu Beer "Yebisu ∞ (Infinity)," which can only be tasted here. Furthermore, as a hub for creating a new beer culture and showcasing Yebisu's rich history dating back to its birth in 1890, the facility offers new experiences and encounters for beer lovers and visitors. Located within Yebisu Garden Place, this approximately 1.7 billion yen project is based on the concept of providing a formative beer experience, and is a place where visitors can experience the story of Yebisu, connecting the past, present, and future.

Limited-Time Offer: Sapporo Premium Yebisu New Origin 350ml Cans (24 cans per case) [Free Shipping (some areas excluded)] Yebisu Sapporo Beer Price: 6,131 yen (tax included, free shipping) (as of 1/25/2024)

For more information, click here.

"YEBISU BREWERY TOKYO" to Open in April 2024! Also Announced: Release of Brewery-Exclusive Flagship Product "Yebisu Infinity" | News Release | Sapporo Beer

"Make your toast even more delicious." Limited advance sale at "YEBISU BEER HOLIDAY" to be held in August

www.sapporobeer.jp

Sapporo Beer

Earn up to 5x points when you enter starting 8 PM on January 24th! Limited-time offer: Sapporo Premium Yebisu Orange 350ml cans, 24 cans, 1 case. Free shipping (some areas excluded). Yebisu, Sapporo Beer Price: 6,049 yen (tax included, free shipping) (as of 1/25/2024)

YEBISU BREWERY TOKYO (formerly Yebisu Beer Memorial Hall)

Address: Ebisu Garden Place, 20-1 Ebisu 4-chome, Shibuya-ku, Tokyo 150-8522