2025-09

Topics.

[Information] 40% ABV 1800ml of Hi-Riki Plain now available! Yokocho & SNS campaign also available

Asahi Breweries announced that it will begin selling its "Chu-hai Hi-Riki Plain" (40% ABV, 1800ml PET bottle) in the Tokyo metropolitan area (Tokyo, Kanagawa, Chiba, Saitama, and Yamanashi prefectures) on October 7th. This product is made by mixing the concentrate with carbonated water in a 1:5 ratio...
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[Closing] Long-established goat soup restaurant "Hinpun Goat Restaurant" closes after 65 years of history

Nago "Hinpun Goat Restaurant No. 2" The famous goat soup (hijya soup) restaurant "Hinpun Goat Restaurant No. 2," which has been in business for three generations in Nago, will close its doors today, Tuesday, September 30th, after 65 years of history due to eviction. Thank you for your hard work over the years. For more details...
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[Blog/syupo] Ueno's "Toraji-tei" - A plate of Tsurami for just 880 yen! Established in 1945, this restaurant continues the history of the black market with its counter-style yakiniku.

In the backstreets of Ueno, there is a place where time seems to stand still. "Toraji-tei" is a yakiniku restaurant that has been in business since 1945. This restaurant, which originated from a postwar black market, is the perfect place to toast to a meal of yakiniku by yourself tonight! The smoke, the smell, and the energy are all perfect companions to your drinks. This restaurant is perfect not only for yakiniku enthusiasts, but also for bar lovers...
Topics.

[Snack Talk] Why the future is bright for alcohol manufacturers in an era of "drinking away from alcohol"

Recently, there has been talk of young people turning away from alcohol, but some figures suggest that the future of the alcohol industry may actually be brighter than expected. According to a survey by the IMARC Group, Japan's alcoholic beverage market is expected to reach 12 billion liters in 2024, and 16.2 billion liters by 2033.
Topics.

[TV] BS-TBS will broadcast the "SAKE COMPETITION 2025" award ceremony and the unveiling of the winning sake in Los Angeles

BS-TBS will broadcast a special program titled "A New Era for Sake That the World is Paying Attention to: SAKE COMPETITION 2025" on Sunday, October 5th from 11:00 to 11:30 PM. This program will cover the SAKE COMPETITION 2025 held on June 10th...
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[Closed] The birthplace of Kitakata ramen, "Genraiken," closes

Kitakata "Genraiken" Founded as a food stall in 1924 (Taisho 13), the long-established "Genraiken," which is said to be the birthplace of Kitakata ramen, has decided to close its doors with no prospect of reopening. Thank you for your hard work over the past 101 years of business. X @idetaic...
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[Blog/Nikomi Mist] Delicious doteyaki! Amagasaki's "Masamuneya" is a daytime drinking paradise

Kagaya, Tokiwa Shokudo, Wadaya, Ikomakken... There are several well-established, well-known restaurants in Tokyo that are "unmistakable" branch stores. Meanwhile, there's another branch in Osaka and Hyogo called "Masamuneya," whose name alone makes you want to pop in. "Masamuneya" in Amagasaki, Hanshin...
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[YouTube] Bar Guide's Choice of Truly Delicious Restaurants: "Top 10 Long-Established Restaurants in Nippori"

This time, we'll be toasting in Nippori, a JR Yamanote Line station with a nostalgic atmosphere. With Yanaka Ginza to the west of the station and the textile district to the east, the area has a unique charm, blending new and old cultures. While redevelopment is underway, one step into the alleys and you'll find remnants of the Showa era...
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[Closed] Shinsekai's "Azuma Shokudo," famous for its clear stew, closes

Azuma Shokudo, a famous stew udon restaurant in Shinsekai, founded in 1953 (Showa 28), will close its doors on Sunday, October 19th, marking the end of its 70-year history. We thank you for your hard work and dedication to providing a flavor that has been loved for so long.
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[Blog/Suzuki Nao] Get off at Okamachi Station on the Hankyu Takarazuka Line and Minoh Line and try a drink

In this series, Suzuki Nao explores the towns he visits, starting from the station and walking around the area, asking people he meets about the town and chatting with bar owners to discover the charms of each town and its residents. This time, he takes a stroll around Okamachi Station on the Hankyu Takarazuka Line. LIFULL HO...
Topics.

[Sake Brewery News] Let's make a cedar ball "Sakebayashi"! A hands-on workshop will be held at Asahi Sake Brewery in Nagaoka on October 18th

On October 18th, Asahi Shuzo in Nagaoka, Niigata Prefecture, will hold a hands-on workshop at its Nagaoka City brewery to create a "sake grove (cedar ball)," a symbol of the new sake season. In collaboration with the local group "Koshiji Water and Green Association," the workshop will allow participants to experience traditional culture using locally grown cedar leaves. Participation is ¥500 (¥300 for members), with a maximum capacity of 10 people.
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[Closed] Noge "Tori Fuku" will close at the end of this month

Noge "Torifuku" Torifuku, which has been in business in Noge for nearly half a century, will close on Tuesday, September 30th. Thank you very much for your hard work over the years. For more information, please click here ↓ Kanakoro MAP Torifuku 231-0064 Naka, Yokohama City, Kanagawa Prefecture...
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[Blog/Nikomi Mist] Even though it's far from the station, it's always full! Experience the true power of a real bar at Awajiya Direct Sales Store

Awajiya Direct Sales Center in front of Higashiichiba Market Heading north from Higashiichiba-mae Station on the JR Yamatoji Line, you'll find Higashiichiba Market, which supports the food needs of Osaka residents. A further 10 minutes' walk from there will bring you to the Awajiya Direct Sales Center, a striking green tent with a well-worn shop curtain hanging from it. The tent...
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[Information] Sawanotsuru proposes a new style of experience: "Sake and Camping"

Sawanotsuru, a sake maker with over 300 years of history, has launched a new website called "Sake and Camping." This concept site proposes ways to enjoy camping and sake, and also sells original outdoor gear such as special liquor cases. Previously held warm sake classes and...
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[Blog/syupo] Sakae "Fukusuien" - The perfect late-night meal! Rich and delicious fried rice from a long-established Chinese restaurant in a multi-tenant building

It's 10 PM in Sakae, Nagoya's entertainment district. Even if you want to grab a beer and satisfy your hunger, many establishments are closed. Fukusuien, however, is a reliable spot, open until midnight and offering a homey atmosphere. This time, we'll introduce a late-night spot in town where you can enjoy their popular fried rice...
Events

[Stamp Rally] Digital stamp rally to enjoy a tour of Ibaraki's sake breweries

A digital stamp rally themed around Ibaraki sake breweries, "Ibaraki Sake Brewery Station Walk," will be held on the station stamp app "Ekitag" from Saturday, October 4, 2025 to Sunday, March 8, 2026. The number of stations participating in the rally has been expanded to include Hitachi-Kosu Station on the JR Suigun Line and Mito Line.
Topics.

[Product Information] "THE LADDIE HIGHBALL" will be released exclusively at Lawson stores

The Laddie Highball, a canned highball made with "THE CLASSIC LADDIE," a single malt from Bruichladdich, Scotland's Islay Island, and specially brewed for Japan, will be available in 202...
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[Closed] Kichijoji's long-established bar "OUT BACK" closes

Kichijoji "OUT BACK" Founded in 1972 (Showa 47), OUT BACK, a long-established bar in the same vein as Kichijoji's jazz bar "FUNKY," will close its doors on Tuesday, September 30th, after 50 years of history, due to the renovation of FUNKY. Thank you for your hard work over the years...
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[Blog/syupo] Nishiarai's "Chokoya Main Branch" is a famous roaster yakiniku restaurant founded in 1954, where the smoke is a treat

Chokoya Honten is a long-established restaurant founded in 1954. Though it's located in a residential area of Tokyo's Adachi Ward, it's a renowned restaurant that attracts a steady stream of people who take the local bus to get there. They offer incredibly fresh offal grilled in a well-used gas roaster, and a special final dish, "meat rice," that can only be enjoyed here. Even the smoke feels like a spice...
Events

[Event Information] Free admission! Family-friendly "Tokyo Meat Market Festival 2025"

The annual Tokyo Meat Market Festival 2025, an annual gourmet event where you can sample domestic beef and pork, will be held at the Central Wholesale Meat Market near Shinagawa Station for two days, October 18th (Sat) and 19th (Sun). Kagoshima Prefecture is the theme prefecture this year, and Kagoshima Black Beef, Black Pork, Kagoshima Tea, and other specialties will be on display...
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