[Apparel] Black Label x WILDSIDE YOHJI YAMAMOTO collaboration T-shirts released in limited quantities

Collaboration T-shirt

Sapporo Beer's membership site, CLUB Black Label, is an original e-commerce site called "Sapporo Draft Beer Black Label THE SHOP," which will be selling limited quantities of collaborative T-shirts from April 1st, featuring Black Label and Yohji Yamamoto Co., Ltd.'s conceptual project, "WILDSIDE YOHJI YAMAMOTO."

This is the second collaboration between the two brands, following the Sapporo Draft Beer Black Label "Don't be round, become a star. STAR POINT" campaign held in 2023. This collaboration is based on the "bijinga" (pictures of beautiful women) poster advertisements that have been popular in restaurants since the Taisho era in the history of Japanese beer, and features original illustrations by artist Suzume Uchida, who is active as a "modern version of bijinga" (pictures of beautiful women).

Limited-edition Black Label x WILDSIDE YOHJI YAMAMOTO collaboration T-shirts! Also featuring a Sapporo Beer beauty poster design by Suzume Uchida.

Sapporo Holdings Limited Press Release (April 1, 2024, 12:00 PM) Limited-edition Black Label x WILDSIDE YOHJI YAMAMOTO collaboration T-shirts released! Sapporo Beer's beautiful portrait poster designed by Suzume Uchida.

prtimes.com

PRtimes

T-shirt Overview

1.Product name
Black Label x Wildside Yohji Yamamoto Collaboration T-shirt
(Wild Side Yohji Yamamoto collaboration T-shirt)

2. Release date
April 1, 2024
*Sales will end when stock runs out.

3.Sales Method
1. Sapporo Draft Beer Black Label THE SHOP official website
https://theshop.c-kurolabel.jp/products/list?category_id=5
②WILDSIDE YOHJI YAMAMOTO official website

https://wildside-online.jp/
③WILDSIDE YOHJI YAMAMOTO OSAKA physical store *Available from April 1st until stock runs out
④WILDSIDE YOHJI YAMAMOTO HARAJUKU physical store *From April 12th until stock runs out
⑤ Yohji Yamamoto POUR HOMME Hankyu Men's Tokyo physical store *Available from April 1st until stock runs out
(Shop informationhttps://www.yohjiyamamoto.co.jp/shopinfo/ )

4. Special website

Page not found.

theshop.c-kurolabel.jp

CLUB Black Label

5.Sales price
13,200 yen (including shipping and tax)

6.Content
This original design T-shirt is inspired by the "beautiful women" poster advertisements that have been popular in restaurants since the Taisho era in the history of Japanese beer, and is arranged as a "modern version of beautiful women" illustration. This product is particular about the quality of the T-shirt itself, such as its feel and comfort.

Sapporo Black Label (350ml x 48 bottles) [s9b] [Black Label] Price: 9,180 yen (tax included, shipping not included) (As of April 1, 2024)