
[Information] A must-see for the Bikkuriman generation! The "Devil vs. Angel" battle is back with craft alcohol
Bikkuriman stickers first appeared in 1985 and caused a huge boom among elementary school students, selling 400 million stickers a year at their peak. Now, in collaboration with six regional alcoholic beverage manufacturers across Japan, Bikkuriman stickers are being launched as a "JAPA..." campaign aimed at a generation nostalgic for their childhood.