
[Featured Book] Hoppy's second-generation president's autobiography "Toukotsu" will be released on June 16th
"Fighting Bone: The Autobiography of Koichi Ishiwata, the Founder of Hoppy's Revival" Author Koichi Ishiwata had a reckless childhood and started his career as a securities trader. He then joined his father's company, Kokuka Beverage (now Hoppy Beverage Co., Ltd.), and as its second-generation president, he expanded Hoppy sales and helped small and medium-sized soft drink companies...