Events

Experience a refreshing coolness like never before! Osaka Pop-Up Event for Authentic Shochu "Ayahibiki" Satsuma Shuzo Co., Ltd. (Makurazaki City, Kagoshima Prefecture) will be holding a pop-up event featuring authentic sweet potato shochu "Ayahibiki" for four days from September 12th (Friday) to the 15th (Monday, national holiday) at "Organic" in Shinsaibashi, Osaka.

Akasaka Summer Dance 2025: Enjoy authentic barrel Hoppy in Akasaka this summer! "Akasaka Summer Dance 2025" will be held at TBS Akasaka Sacas Square for two days, today, August 29th (Friday) and tomorrow, August 30th (Saturday). A tower stands in the center of the venue, and surrounded by the excitement of the Bon Odori dance, Akasaka...

An event will be held in Kagoshima City where you can sample "Kuro Isa Nishiki," a popular product of Oguchi Shuzo Brewery in Isa City, the birthplace of sweet potato shochu. September 6th has been designated "Kuro Day" or "Kuroisa Day" by the Japan Anniversary Association, in keeping with the play on words "9 (ku)" and "6 (ro)." This year, "Kuroisa Nishiki" will be held again.

Beer and Sake Festival in Mitsuke 2025 The "Beer and Sake Festival in Mitsuke 2025" will be held for three days from Friday, August 22nd to Sunday, August 24th, 2025, at the Navel Mitsuke Community Center in Mitsuke City, Niigata Prefecture. Breweries from Niigata Prefecture...

Hakusuisha's High Sour will be running a booth at the "Citta Summer Festival" in Kawasaki for three days from September 13th to 15th. It looks like a lot of fun! Instagram hisour8138 [Mixer] High Sour Lemon 360ml / ...

The Oedo Beer Festival 2025 Summer will be held at Machida Shibahiro, a grass square in Machida City, Tokyo. Following the first half of Season 1 (July 30th - August 3rd), Season 2 (August 7th - 11th) will begin today. Admission is free, and each booth will accept cash on delivery.

Let's go on a sake tour by train! South Tohoku Eki Tag Stamp Rally The event "Let's go on a sake tour by train! South Tohoku Eki Tag Stamp Rally," co-hosted by JR East and JR East View Tourism & Sales, will be held from July 18 to October 31, 2025...

Toast with "Kinkin DRY" to the 20th anniversary of the Tsukuba Express! Special collaboration event To commemorate the 20th anniversary of the opening of the Tsukuba Express (TX), Asahi Breweries will be holding a special collaboration event at the "Super Dry Museum" attached to its Ibaraki Brewery on August 23rd...

The first-ever "Super Highball Festival in Ueno Park" will be held in Ueno Park, Tokyo (in front of the Bentenmon Gate of Ueno Zoo) from Thursday, August 28th to Sunday, August 31st, 2025. More than 120 types of whiskey, gin, vodka, and other drinks from around the world will be on offer...

ISEKADO, a craft beer brand from Ise City, will hold the "3rd ISEKADO x Okage Yokocho Beer Garden" on Saturday, August 2, 2025. This summer event coincides with the "Fuhi Prayer Festival," a Shinto ritual held at Ise Grand Shrine to pray for a bountiful harvest. The event will...

"Niigata Craft Beer Jin 2025" will be held for three days from today, July 11th to the 13th, at the Bandai City Pedestrian Mall in Niigata City's Chuo Ward. Fifteen breweries from around the country will gather to enjoy over 100 unique craft beers. Enjoy grilled rock oysters directly from Sado and authentic...

Kanagawa Sake Brewery Tour Stamp Rally Toyota Mobility Kanagawa is hosting the Kanagawa Sake Brewery Tour Stamp Rally, a tour of sake breweries in Kanagawa Prefecture, starting July 1, 2025. The initiative, sponsored by the Kanagawa Sake Brewers Association, aims to revitalize the Kanagawa region.

On Saturday, August 23, 2025, the "Rikaman Whisky Messe in Kyoto" will be held at the "Third Exhibition Hall" on the third floor of Miyako Messe in Kyoto. This whiskey tasting event is attracting attention from the industry, and advance tickets are available for a general admission ticket (4,500 yen) and access to the VIP lounge within the venue.

The "Sunset Beer Trolley," a summer tradition for 2025, will run for a limited time of 14 days between July 19th (Sat) and August 9th (Sat), departing and arriving at JR Shikoku Matsuyama Station. You can ride the trolley car on the outbound journey between Kita-Iyo and Iyonagahama, and on the return journey between Iyonagahama and Iyo City. Enjoy the sunset...

THE PERFECT Black Label BASE The Perfect Black Label experience event, "THE PERFECT Black Label BASE," will be held at LINKS UMEDA in Umeda, Osaka City from June 19, 2025 to January 12, 2026.