Events

Traveling Sake Shop "ICHI-GO-CAN®" experience stores, where you can enjoy sake from all over Japan, will open at JR Musashi-Sakai Station and JR Kunitachi Station for a limited time during Golden Week from Friday, April 26, 2024 to Monday, May 6, 2024. Last year,...

YOKOHAMA SAKE SQUARE 2024 ~Yokohama Sake Square 2024~ Sake has long been a beloved drink in Japan, and is now gaining popularity both at home and abroad. To broaden the way for people to encounter sake, FM Yokohama/ZIP-FM will host a program in Kami...

As part of the "Thank you, everyone in Japan, for your hard work, Draft Beer! Project" that Asahi Breweries has been running since last year, the "Maruef Yokocho Traveling Street" will be rolled out in the Kanto and Koshinetsu regions from April 19th, allowing visitors to experience the world of Asahi Draft Beer. The Tokyo venue...

OSAKA SAKE&FOOD EXPO 2024 Supported by NISHIO In April, when spring is in full bloom, the "OSAKA SAKE&FOOD EXPO 2024" festival will be held at Ogimachi Park in Tenma, Osaka, bringing together delicious sake and snacks from all over Japan...

Shinjuku Hanazono Golden Gai Cherry Blossom Festival 2024 The Shinjuku Hanazono Golden Gai Cherry Blossom Festival 2024 will be held on Sunday, April 21st. Participating establishments offer free drinks for 500 yen, and there will also be a drink stamp rally. The first 1,000 people to collect six stamps will receive a commemorative gift (special...

The 8th Chikugo Seven Nations Sake Cultural Expo, an event bringing together nine sake breweries from the Yabe River basin, will be held this weekend at the Kyushu Art and Culture Center Lawn Square. A wide selection of sake that makes use of the rich natural environment of the Chikugo region will be on display, along with cuisine made with local ingredients.

The Perfect Black Label Experience 2024 The Perfect Black Label Experience 2024 will be held at 11 locations nationwide for the first time since 2019. It will be an exquisite experience that pursues the three Cs of "Creamy," "Clear," and "Cold."

GINON BAR, a place only beer lovers can enter. Asahi GINON, which will be released nationwide on April 2nd, will be holding an advance tasting event called "GINON BAR, a place only beer lovers can enter" at Tokyo Midtown Hibiya from March 28th to 31st.

Sake Expo: Sake, wine, whiskey, shochu, and beer! Enjoy a wide variety of alcoholic beverages from approximately 400 brands at approximately 40 stores over the course of a week. The Abeno Harukas Kintetsu Main Store will be hosting its first-ever "Sake Expo" from Wednesday, March 27th to Tuesday, April 2nd. "Sake Expo" is a 20...

Ogimachi Cherry Blossom Festival The Ogimachi Cherry Blossom Festival will be held for three days from Friday, March 29th to Sunday, March 31st, 2024, at Ogimachi Park in Osaka City. Enjoy a beer under the rows of cherry blossom trees in full bloom, and enjoy a variety of fun activities, including performances of traditional Japanese musical instruments, street performances, and a children's festival.

Okinawa ISLAND BLUE Kumesen Brewery Co., Ltd. will hold its first reception party to express its gratitude to Okinawa ISLAND BLUE whiskey fans at Hotel Collective in Naha City, Okinawa Prefecture, tomorrow, March 24th. The event will include the unveiling of new products...

"Kirishima Hororu Kirishima Sururu Chiruru Sakaba" Kirishima Shuzo, a shochu maker in Miyakonojo, Miyazaki Prefecture, is currently hosting a pop-up shop in Shinbashi called "Kirishima Hororu Kirishima Sururu Chiruru Sakaba." Not only can you drink Kirishima Shuzo's barley and rice shochu, "Kirishima Hororu" and "Kirishima Sururu," but you can also enjoy the shop's...

The 24th Japanese Sake Festival in Nakameguro, a major event not to be missed by sake lovers, will be held in Nakameguro, Tokyo, during the cherry blossom season, heralding the arrival of spring. Enjoy over 200 varieties of Japanese sake from 43 carefully selected breweries across the country...