Events

Iichiko Terrace From July 15th (Monday, national holiday) to July 28th (Sunday), the "Iichiko Terrace" will be held at Marunouchi House, located on the 7th floor of the Shin-Marunouchi Building, directly connected to Tokyo Station. During the event, you can enjoy "Iichiko," a green tea highball made with Iichiko, at all 12 Marunouchi House locations.

The Chuo Line Beer Festival 2024 Summer will be held from Thursday, July 18th to Sunday, July 21st at Sakaiminato Fureai Hiroba Park, located at the south exit of JR Musashi-Sakai Station. Last year, a total of 50,000 people attended...

Mojiko Beer Festival The Mojiko Beer Festival will be held from July 19th to 21st at Mojiko Retro Central Square in Kitakyushu City. To commemorate the 30th anniversary, the festival will be themed "The Return of Sapporo Beer," and you can enjoy Black Label, Yebisu, Sakura Beer, and more. Also...

"SAKAE SAKE SQUARE 2024" The sake tasting event "SAKAE SAKE SQUARE" sponsored by the Aichi Prefecture Sake Brewers Association, the Gifu Prefecture Sake Brewers Association Federation, and ZIP-FM will be held from July 13th (Sat) to 15th (Mon) 2024...

The Sendai Yokocho Festival will be held from July 5th to 7th at Kotodai Park Civic Square in Aoba Ward, Sendai City. First held in 2018, this year marks the fifth anniversary. The venue will be decorated with lanterns, long tables, and tatami seating to create a street-level atmosphere, and will feature background music from the Showa era.

Beer Festival - Banzai and SAKE Beer Tonight (Sakebitai) The Face of the New 10,000 Yen Note Fukaya City, the hometown of Eiichi Shibusawa, will celebrate the issuance of the new banknote on Wednesday, July 3rd by holding a "New 10,000 Yen Note Issuance Countdown" in Fukaya City on Tuesday, July 2nd, 2024, the eve of the issuance...

The "Shitamachi Highball Fest 2024" will be held at Ueno Onshi Park in Tokyo from June 27th to 30th. In addition to enjoying original highballs and craft beers in a stand-up drinking style, there will be a fair, stage events, live music, DJs, and more....

"Shochu Nani Wonderful 2024" The shochu event "Shochu Nani Wonderful 2024," hosted by the Osaka shochu-loving group "NANIWANDERFUL Crew," will be held at My Dome Osaka in Chuo Ward, Osaka City on June 23rd. Authentic shochu...

Tochigi Local Sake Toast Festival 2024 This weekend, June 21st (Friday) and 22nd (Saturday), a wide selection of Tochigi sake will be on display at Utsunomiya City's Orion Square in support of the Tochigi Local Sake Toast ordinance and the promotion of local sake. 29 sake breweries and 11 breweries will be exhibiting...

As part of the "Thank you to everyone in Japan for your hard work! Project" that began last year, the "Maruef Yokocho" will be rolled out in the Tohoku region from June 28th, allowing visitors to experience the world of Asahi Draft Beer. From July 2nd, the "Maruef Car" and other Tohoku...

The 8th Japanese Sake Festival @ Osaka Bay Tower will be held on Saturday, July 13th and Sunday, July 14th at the Osaka Bay Tower Atrium in Osaka's Minato Ward. The tasting will feature over 100 varieties of Japanese sake from 21 breweries across Japan, and will be split into two parts...

Arakicho Nagano Ueda Sake Festival On Sunday, July 28th, six volunteer stores in Yotsuya Arakicho and six sake breweries in Ueda City, Nagano Prefecture, will team up to hold the Arakicho Nagano Ueda Sake Festival, a bar-hopping event. Tickets are on sale now at participating stores. @arakich...

Fujizakura Kogen Beer 26th Anniversary Appreciation Festival Fujizakura Kogen Beer, brewed and sold by Fuji Kanko Kaihatsu Co., Ltd., began brewing in December 1997 and is now celebrating its 26th anniversary. To express our gratitude for your patronage, the Fujizakura Kogen Beer Brewery will be holding a 26th anniversary celebration on Saturday, June 29th...

Asahi Breweries will be holding a series of events starting June 3rd where customers can experience the "Future Lemon Sour" in a five-sensory experience. The event will be released in the Tokyo metropolitan area and the Kanto-Shinetsu region on June 11th. The theme of the event is "Encountering the unknown with the real thing." The events will be held at Shibuya PARCO, b...

Sake Fair 2024: A major event where you can experience Japan's traditional sake culture, the Sake Fair 2024, will be held at Ikebukuro Sunshine City for two days, July 5th (Friday) and 6th (Saturday). Selected breweries from all over the country will gather, and a wide variety of sake will be available for tasting...