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Japanese Sake Shop IMADEYA Enters First Overseas Market in Partnership with Hong Kong's YATA Department Store

IMADEYA, a Japanese sake store, will make its first overseas entry in partnership with YATA Department Store, a department store in Hong Kong...
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Shimane Ichibata Tramway's "Drunken Train," a beer train, will be in operation again this year.

The season of "Suiden," Shimane's "Bataden" beer train, has arrived! Let's get over the extreme summer heat with a cold beer and a tipsy mood as you sway on the train! As in previous years, in addition to the "chartered" service with a designated date and time, and the "regular round trip" service with two services to/from Matsue and one service to/from Izumo,...
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Rice Shortage] Sake Breweries Suffering from Rice Shortage Seeking to Release Rice Reserves

The government is considering releasing stockpiled rice to support sake brewers and processors facing high sake rice prices and shortages. Minister of Agriculture, Forestry, and Fisheries Koizumi said, "We have to think of some way to deal with the situation," in response to feedback from the field that sake rice is expensive and in short supply, and that the current stockpile of 910,000 tons of rice is...
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Events

Amami's Nishidaira Sake Brewery is currently holding "Operation TOKYO LANDING".

Nishihira Shuzo, located on Amami Oshima Island in Kagoshima Prefecture, is holding the "Nishihira Shuzo Tokyo Landing Operation" event to promote brown sugar shochu in Tokyo. There are three main contents. The first is a pop-up sto...
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This is a limited time offer! A good-luck charm for drinkers

Kawazu Raikyu Shrine in Kawazu-cho, Kamo-gun, Shizuoka Prefecture, will distribute a limited-time "Charm for Drinkers" light blue color from June 1 to August 31, 2012. You may regret drinking too much the next day! Please contact the Kawatsuraimiya Shrine office or visit our website for more information...
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Book] Released "THE Cocktail Bible 500", authentic cocktails to enjoy at home.

THE Cocktail Bible 500 On June 2, 2025, Nihonbungeisha released THE Cocktail Bible 500, a cocktail recipe book by bartender Satoshi Kitamura. This book contains 500 cocktail recipes from classic to original...
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Father's Day] Let's make an original sake bottle at Imadaiji Sake Brewery!

Niigata sake brewery Imadaiji Sake Brewery will hold a Father's Day event on June 14 and 15, 2025. Participants can create their own original sake bottle by drawing a picture or message directly on a bottle of Junmai Daiginjo "Imadaiji" using Kitpas, which can also be used to draw on glass. ...
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Father's Day Special Sale" at Ricaman.

A large collection of alcoholic beverages to give to your father! Liquor Mountain, which operates a chain of 194 liquor specialty stores nationwide, is holding a "Father's Day Special Sale" from May 31 (Sat) to June 15 (Sun) at some of its stores, excluding those open late at night. Craft...
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Sake no Tsumami Hanashi] "Gotochi Honinshi" started handling in Fukuoka and Yamagata Prefectures. Spreads to 45 prefectures nationwide.

The "Local Hornwort Project" for the popular outdoor spice "Hornwort" launched in 2022 Munakata City, Fukuoka Prefecture (sales to begin May 29, 2025) and Tendo City, Yamagata Prefecture (sales to begin June 14, 2025) will now begin selling "Local Hornwort". ...
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Otsukaresei, Japan - Project 2025 Kanto Koshinetsu Project 2025 Kanto Koshinetsu Hen"

Limited release of "Asahi Draft Beer One Third" and "Business Trip Maruef Yokocho" Asahi Breweries, Ltd. As part of the "Japan, Everyone, Good Night! Project," Asahi Breweries announces a new development in the Kanto Koshinetsu area. Starting June 3, "Maruef" and "Kurosei" will be sold at 2:1...
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Goods] T-shirts with Tochigi breweries printed on them are now on sale.

To commemorate the opening of Shimadaya Sake Shop Miyamirai in Utsunomiya City, Tochigi Prefecture, a "Tochigi's Local Sake" T-shirt in collaboration with Tochigi Market will be on sale from May 30, 2025. It lists 27 representative brands from almost all breweries in Tochigi Prefecture on the back and "He...
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Toyohashi Railway's "Noryo Beer Train" will run again this year!

Toyohashi Railway will operate the "Noryo Beer Train" on designated dates from June 13 (Fri.) to September 21 (Sun.), 2025, with advance reservations required. Regular service operates every Wednesday, Friday, Saturday, and Sunday during the period and on Monday holidays (some days are closed). Daytime service (except Sundays/last Sunday of the month, 11...
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The "Aluminum Pouch Nekka" series of rice shochu for outdoor use is now available!

Aluminum Pouch Nekka The popular outdoor brand "Tenmaku Design" and the rice shochu "Nekka" from Tadami-machi, Fukushima Prefecture have collaborated to launch the "Aluminum Pouch Nekka" series of rice shochu in an aluminum pouch from mid-May 2025. This product is a combination of four standard types of Nekka...
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Shirotaki Sake Brewery to Open New Sake Experience Facility "shop & taproom Flow" on June 2, 2025

Shirotaki Sake Brewery Co. will open a new sake experience facility, shop & taproom Flow, on June 2, 2025. This facility will be located a 5-minute walk from JR Echigo-Yuzawa Station and will feature a store, tasting counter, and experience-type lounge....
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Kirin announces "Whiskey for Life," a whiskey that matures with life.

Kirin Brewery will start a crowdfunding campaign on June 6 for a "whiskey that lives with you" and will officially commercialize the product if the target amount is reached. After 0, 1, 3, 5, 10, 15, and 20 years from purchase, a total of 7 times, each maturing...
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Reprint] "Jack Daniel's 10Years Old" was reprinted for the first time in over 100 years and landed in Japan for the first time.

Jack Daniel's 10Years Old Tennessee Whiskey "Jack Daniel's 10 Years Old" will be available in limited quantities at select authentic bars beginning in August 2025 (tentative). 1900s...
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Sake-no-Tsukkomi] Products for the United Kingdom. Shochiku-bai SAKE CAN "Sora" Junmai SAKE newly released.

Takara Shuzo International, in collaboration with Takara Shuzo and Tazaki Foods of the U.K., has apparently developed "Shochiku Bai SAKE CAN "Sora" Junmai SAKE", a Japanese sake in a can. This product is part of the "Global Japanese Sake Cooperation Project" and will be sold in the U.K. from June 2025....
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Marunouchi TOEI closes its doors! Collaboration craft beer "Toei Araha IPA" is on sale to express gratitude for 65 years.

Toei × Choshi Beer] Collaboration Beer Toei and Choshi Cheers have teamed up to release the craft beer "Toei Arashio IPA" at Marunouchi TOEI on May 22, 2025. This collaboration is based on the fact that the filming location for Toei's movie opening "The Raging Waves on the Araiso" was in Chiba Prefecture...
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Suntory launches "THE YAMAZAKI DISTILLERY EXPERIENCE," an interactive content to learn about the appeal of Suntory's Yamazaki.

THE YAMAZAKI DISTILLERY EXPERIENCE, an interactive experience to learn about the appeal of the Yamazaki single malt whiskey brand, will be held at the SUNTORY WHISKY HOUSE in Grand Front Osaka from May 30 (Fri...
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Expo】"Hyogo Field Pavilion Week" with "Hyogo Sake Fest" and other events.

Hyogo Field Pavilion Week" will be held at Expo 2005 Osaka-Kansai, incorporating tasting events that showcase the appeal of Hyogo sake. First, on Thursday, May 22, "Hyogo Yamadanishiki The Premium SAKE Bar ; HYOGO S...
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