Topics.【メディア】栃木・小山の老舗酒蔵が『マツコ＆有吉 かりそめ天国』に登場
栃木県小山市にある歴史ある酒蔵「西堀酒造」が、テレビ朝日系『マツコ＆有吉 かりそめ天国』1月30日（金）20:00〜に登場します。 番組内では、日本酒造り（LED照射発酵日本酒「ILLUMINA・イルミナ」など）をはじめ、日...
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Topics.【酒場情報】上野やきとり文楽の営業時間が拡大
上野の人気酒場「やきとり文楽」さんの営業時間が拡大しました。 【変更前】平日14時〜23時まで土日祝12時〜22時まで 【変更後】平日12時〜23時まで土日祝11時〜22時まで 住所：〒110-0005 東京都台東区...
Topics.[Information] A new Black Label Yebisu brand experience center will open in Ginza in October
東京・銀座の「銀座ライオンビル」において、人気ブランド「サッポロ生ビール黒ラベル」と「ヱビス」の新たなブランド体験拠点を2026年10月に開業。 銀座ライオンビルは1934年創業の歴史的施設で、今回のリニューアルで4階に「黒ラベル」...
campaign[Campaign] Submit your favorite arrangement! 4th Photo Campaign for 6 Kanto Station Soba Restaurants
Enjoy guilt-free soba noodles after a night of drinking! Six soba restaurants operating along the Kanto region (Hakone Soba, Ekimenya, Irorian Kiraku, Shibusoba, Metoroan, Takahata Soba, Tamano Sato, and Manyo Soba) are holding the "Eki Soba Tour Part 4: Eki Soba Neighborhood Tour" from January 19th to February 23rd...
Topics.[Information] Romance of the Three Kingdoms 8 REMAKE x Saburomaru Distillery Collaboration Whisky "Liu Bei" Design Single Cask Released
Wakatsuru Sake Brewery Co., Ltd. is collaborating with the popular historical simulation game "Romance of the Three Kingdoms 8 REMAKE" to release a single cask whiskey featuring the design of the military commander Liu Bei. The product name is "Single Cask Saburomaru Liu Bei #21003..."
Topics.[Snacks to go with your drinks] Nikaido Sake Brewery produces documentary featuring world-famous soccer player Maya Yoshida for the US market to commemorate its 160th anniversary
Nikaido Sake Brewery, a long-established sake brewery in Hiji Town, Oita Prefecture, is producing a documentary film featuring internationally acclaimed Japanese soccer player Maya Yoshida as part of its 160th anniversary project. The three-part film will be primarily aimed at the US market...
Topics.[Information] Two bottles of "DEATH NOTE" label whiskey will be released simultaneously on Monday, January 19th
"DEATH NOTE" Label Whisky Shogakukan Shueisha Productions Co., Ltd. will simultaneously release two types of whiskey with original labels themed around the world of the popular manga "DEATH NOTE" on Monday, January 19, 2026.
Topics.[Snacks] Sapporo Beer's Business Strategy for 2026
In 2026, Sapporo Breweries (Sapporo Holdings Group) announced that it would mark its 150th anniversary by transitioning from a manufacturing industry to a creative industry and strengthening its marketing efforts with an emphasis on unique experience value. In 2025, amid a budget-conscious consumer environment, the company's flagship brand, "Sapporo Breweries,"...
Topics.[Information] Black Label becomes a "wearable" culture - Designer collaboration sneakers released
Sapporo Beer has teamed up with General Scale, the label created by Yasuhiro Mihara, designer of the popular fashion brand Maison Mihara Yasuhiro, to create the Black Label x General Scale Collaboration Sneak...
Topics.[Insider Tip] Hishida Distillery x Nagahama Distillery | Jointly Developed "Hishida x Nagahama Synergy Blend Blended Japanese Whisky" Limited Edition of 500 Bottles
Tensei Shuzo Co., Ltd., the operator of the Hishida Distillery in Osaki, Kagoshima Prefecture, will release the "Hishida x Nagahama Synergy Blend Blended Japanese Whisky," a jointly developed whiskey product with Nagahama Distillery in Shiga Prefecture, on Tuesday, January 27, 2026.
Topics.[Kura-kai] Nada sake makers gather together! Kura-kai will be held on Sunday, January 25th!
The "Kura-kai" (Opening of the Breweries) is a celebration of the new sake from Nada, Japan's premier sake-producing region, and a way to show appreciation to everyone. This year, the Nada Gogo region will once again be uniting to hold a joint Kura-kai event! A number of top sake makers will be participating! Come and enjoy a winter-only tasting event featuring freshly pressed new sake and warm sake...
Topics.[Apparel] Limited edition Orion x Jonas Claesson original merchandise now available
Orion Beer has released its first collaborative merchandise with Jonas Claesson, a popular Swedish illustrator living in Australia. Claesson's unique designs are inspired by nature, animals, and the outdoors.
Topics.[Sake Snacks] Deadline for applications for "2026 Miss SAKE," an ambassador who promotes the appeal of sake, has been extended
Miss SAKE, a general incorporated association, has announced that it has extended the application deadline for the 2026 Miss SAKE contest, which selects an ambassador to promote the appeal of sake, a traditional Japanese culture, both domestically and internationally, until January 15, 2026, in response to the overwhelming number of applications. Last year's Miss SAKE contest in Osaka...
Topics.[Apparel] Akabane "Marumasuya" merchandise released by NMBE PRODUCT
NMBE PRODUCT will be releasing apparel merchandise from "Koi and Unagi no Marumasuya Main Branch," a long-established bar representing Akabane. The caps are already sold out. The T-shirts and long-sleeved T-shirts are made to order. Pre-order here: ba...
Topics.[Limited Quantity] Takara "Shochu Highball" <Ehime Iyokan> Limited quantity release on Tuesday, January 20th
Takara Shuzo Co., Ltd. will release a limited-edition Takara Shochu Highball <Ehime Iyokan> nationwide on Tuesday, January 20th. <Ehime Iyokan> pairs well with the dry taste of Takara Shochu Highball, and is a limited-edition flavor from the popular Japanese citrus series.
campaign[Campaign] Yuming & Bucky Signed Glass Giveaway CP
We're running a campaign in conjunction with the Sapporo Beer Black Label TV commercial "Adult Elevator," featuring messages from Satoshi Tsumabuki and Yumi Matsutoya. The campaign runs from midnight on Monday, January 5, 2026, to 12:00 noon on Tuesday, January 13, 2026. Prizes include:
Topics.[Media] Yushima "Shinsuke" and Uguisudani "Kagiya". Kazuhiko Ota's Wandering Journey New Year's Special of the Top 100 Izakayas - Missed Broadcast
Scheduled to end on Sunday, January 11th at 9:29 PM on TVer. [Broadcast every Sunday from 9 PM on BS11 (Eleven)] A special edition to celebrate the New Year. We welcome Takuzo Kadono and Yoshimasa Kondo, who are also drinking buddies in Kyoto...
Topics.[Information] Popular anime "Nohara Hiroshi's Lunch Style" sake "Golden Hiroshi" and "Silver Hiroshi" now on sale
"Golden Hiroshi" (a dry special pure rice sake) and "Silver Hiroshi," a refreshing liqueur with lime juice, were both released on December 25, 2025, inspired by the world of the "Crayon Shin-chan" spinoff TV anime "Nohara Hiroshi's Lunch Style."
Topics.[Information] No more struggling to open wine corks! "DIONYSOS Wine Opener" released
Life Expert Co., Ltd. launched a new wine corkscrew product, the DIONYSOS Wine Opener, in December 2025. This product is designed to accommodate a wide range of wines, from vintage wines to everyday table wines...
Topics.[TV] New Year's Day 7pm "Yoshida Rui's Bar Wanderings New Year's Day Special" features Machiko Ono and her Okinawa trip
A two-hour special edition will be broadcast on New Year's Day 2026. This time, Rui will visit the tropical island of Okinawa. In 2024, traditional Japanese sake brewing, including awamori, was registered as an intangible cultural heritage by UNESCO, and Rui's theme for this episode is "Let's have fun drinking awamori at a bar in Okinawa!"
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