conversation to liven up a cup of sake (esp. in the context of a tea ceremony)

Applications have begun for the 2026 Miss SAKE, an ambassador who will promote the appeal of sake and Japanese culture both domestically and internationally. Representatives from regions that have yet to hold regional competitions will be selected through auditions held at the headquarters, and the 2026 Miss...

Recently, there has been talk of young people turning away from alcohol, but some figures suggest that the future of the alcohol industry may actually be brighter than expected. According to a survey by the IMARC Group, Japan's alcoholic beverage market is expected to reach 12 billion liters in 2024, and 16.2 billion liters by 2033.

The latest installment of the "house drinking sugoroku game" that's a huge hit among people in their 20s, "Way Way Land!®3," will be released on September 4, 2025! The game uses the German liqueur "Kleiner Feigling" as a piece, and features realistic romance and workplace themes based on the theme of job hunting...

The reason why there are so many sakes with the name "Masamune" is that during the Edo period, Nada's "Sakura Masamune" became famous for its deliciousness, and "Masamune" became synonymous with delicious sake, so other sake breweries also began to use the name in its place. When the trademark registration system was established during the Meiji period, "Masamune" became a generic name, so it was no longer possible to simply...

IMADEYA, a Japanese sake store, will make its first overseas entry in partnership with YATA Department Store, a department store in Hong Kong...

Matsui Sake Brewing Company (Kurayoshi Distillery)'s "Daisen Highball" won a gold medal at the World Premix Awards 2025 held in the UK, despite being a first-time entrant. This is a great accomplishment following the ISC 2024 less than a year after its release, and it is the first time that a Japanese...

A popular pub "Memories Yokocho" was established on Pasta Street in District 1, Ho Chi Minh City, Vietnam. It is conveniently located a 5-minute walk from Ben Thanh subway station in a popular local area. The interior is a reproduction of a retro Japanese izakaya street, with a back alley-style counter on the first floor and neo-izakaya style table seating on the second floor....

Noge is one of the best drinking areas in Japan with more than 600 restaurants in the Sakuragicho - Hinodecho Station area, with many standing bars and small stores where natural interaction can easily occur. In recent years, with the increase in tourists and the popularity of "bar hopping," the area has been visited by a diverse range of people. To make this interaction more enjoyable and safe...

It would be a shame to do away with "drinking nication." However, drinking parties are not only fun, but also involve failures and stress. Therefore, members of the Japan Society of Professional Engineers, Sanwa Shuzu, and Kyushu University are jointly developing a "Drinking Party Rulebook". In addition, to drinking...

American venture BarrelRM has developed a technology that allows bourbon to be aged in 30 hours, instead of the two or more years it used to take. Developer Sean Kelly immerses charred white oak chips in a tank and precisely adjusts temperature, humidity, and oxygen levels to achieve a 7...