conversation to liven up a cup of sake (esp. in the context of a tea ceremony)

Miss SAKE, a general incorporated association, has announced that it has extended the application deadline for the 2026 Miss SAKE contest, which selects an ambassador to promote the appeal of sake, a traditional Japanese culture, both domestically and internationally, until January 15, 2026, in response to the overwhelming number of applications. Last year's Miss SAKE contest in Osaka...

There are many theories about how to prevent hangovers, including milk, turmeric, clam extract, and hydration, but few methods have been medically proven to be effective. While blood alcohol levels are less likely to rise after a meal, increasing the amount of alcohol consumed does not necessarily prevent a hangover. Milk, supplements, and herbal medicines are also effective...

Following a cyberattack on Asahi Breweries, the state of year-end gifts in the beer industry this year has been shaken up. On the 10th, Sapporo Breweries announced that it would no longer be selling its Hokkaido-exclusive "Sapporo Classic" year-end gift set. Due to Asahi's reduced shipments, the company has received a flood of orders that exceeded expectations, leading to...

Research has shown that people who consume a lot of alcohol (as well as sugary drinks such as soft drinks) may be at a higher risk of hair loss and thinning. A recent review of the relationship between nutrition and hair compiled 17 previous studies and examined a total of 61,000 people...

Applications have begun for the 2026 Miss SAKE, an ambassador who will promote the appeal of sake and Japanese culture both domestically and internationally. Representatives from regions that have yet to hold regional competitions will be selected through auditions held at the headquarters, and the 2026 Miss...

Recently, there has been talk of young people turning away from alcohol, but some figures suggest that the future of the alcohol industry may actually be brighter than expected. According to a survey by the IMARC Group, Japan's alcoholic beverage market is expected to reach 12 billion liters in 2024, and 16.2 billion liters by 2033.

The latest installment of the "house drinking sugoroku game" that's a huge hit among people in their 20s, "Way Way Land!®3," will be released on September 4, 2025! The game uses the German liqueur "Kleiner Feigling" as a piece, and features realistic romance and workplace themes based on the theme of job hunting...

The reason why there are so many sakes with the name "Masamune" is that during the Edo period, Nada's "Sakura Masamune" became famous for its deliciousness, and "Masamune" became synonymous with delicious sake, so other sake breweries also began to use the name in its place. When the trademark registration system was established during the Meiji period, "Masamune" became a generic name, so it was no longer possible to simply...

IMADEYA, a Japanese sake store, will make its first overseas entry in partnership with YATA Department Store, a department store in Hong Kong...