conversation to liven up a cup of sake (esp. in the context of a tea ceremony)

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[Sake Snacks] 2024 Miss SAKE Japan Finalists Revealed

2024 Miss SAKE Japan Since its inception in 2013, the Miss SAKE contest has selected ambassadors to spread the appeal and culture of sake both domestically and internationally. The 20 finalists for Miss SAKE Japan 2024, representing each prefecture, have been announced...
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[Snacks to go with your drinks] Takara's "Shochu Highball" begins export to Asia and Oceania

Takara "Shochu Highball" Takara Shuzo International, which operates overseas businesses, has launched Takara "Shochu Highball" Dry and Lemon flavors exclusively for overseas markets, and will begin exporting them primarily to countries in Asia and Oceania. In the Asia-Oceania region...
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Bic Camera introduces "KAORIUM for Sake," an AI sommelier for Japanese sake.

KAORIUM for Sake Sake sommelier AI "KAORIUM for Sake" has been introduced in Bic Camera stores. This AI recommends sake that matches the customer's taste and provides a new buying experience. The AI removes traditional barriers to purchase and reduces the burden on sales staff...
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Sake and Coffee" is a hot topic. A unique taste of the world of sake and coffee mysteriously mixed together.

Sake Coffee "Sake Coffee" is made by steeping raw Brazilian beans in Japanese sake, transferring the flavor to the beans, and then roasting them. In particular, "Sake Coffee Junmai Ginjo" was born from a collaboration with Izumibashi Sake Brewery, founded in 1858. This project was launched in Ebina City, where both companies...
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Sake-no-Tsukkomi] Iichiko? Napoleon of downtown? The Secret of Naming

Iichiko, the Napoleon of Downtown Oita Iichiko is an authentic barley shochu produced in Oita Prefecture and has been loved by many shochu fans since its release in 1979. The name comes from "Iichiko," which means "it's good" in the dialect of the Buzen region, and this naming was decided through a public contest in the local...
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The number of sake tasters worldwide has surpassed 50,000!

Sake Tasters The National Sake and Shochu Association has announced that the number of certified sake tasters, or sake sommeliers, has exceeded 50,000 worldwide since certification began in 1991. Sake tasters are trained sake sommeliers who are trained in the service and sale of sake, with the goal of enhancing the enjoyment of sake....
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[Snack Talk] Japanese sake, which is becoming increasingly popular, is in danger of being banned from import in Europe!?

Bottle Reuse Mandated from 2030 The European Union (EU) is considering banning the import of sake from 2030. This is due to new environmental regulations proposed by the EU, which will require the reuse and recycling of bottles and cans. However, for products like sake, which are difficult to reuse locally...
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[Snacks] Distilled spirits from an up-and-coming spirits producer make their big debut

HALEWOOD ARTISANAL SPIRITS and Spirits Co., Ltd. is the official import agent for HALEWOOD ARTISANAL SPIRITS, an independent distillery based in the UK...
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Selling bottles of shochu made to look like "H3 rockets" in hopes of a successful launch.

H3 ROCKET LAUNCH 25% 500ml Agatsuma Shuzo of Minamitane-cho, Kagoshima Prefecture, where the Tanegashima Space Center is located, is selling H3 ROCKET LAUNCH, a bottle of shochu made to look like the H3 spacecraft in hopes of a successful launch of the H3-2. 3...
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[Snacks to go with alcohol] Asahi Breweries announces sales cutbacks on strong drinks

Like Sapporo Breweries, Asahi Breweries has announced a policy to limit the alcohol content of future canned chuhai to less than 81 TP4T, aiming for a healthy and sustainable drinking culture. This will reduce the alcohol content of so-called "strong" high-alcohol canned chuhai...
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[Snacks] Considering health risks, the company will not release new "strong" canned chuhai products

Sapporo Beer has decided not to release any new "strong" canned chuhai products with an alcohol content of 8% or more. While strong drinks are popular, they are posing health risks and addiction problems, leading to the company's decision to refrain from selling them.
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The ranking of celebrities who would like to share a pot with others is announced!

Celebrity Ranking Who Wants to Surround a Pot with You Marriage information site "HOW TO MARRY" conducted a survey on "Celebrity Ranking Who Wants to Surround a Pot with You". The results are as follows. No. 1 Haruka Ayase No. 2 Sa...
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[TV] It's not just bar crawls! "Snack shows to go with your drinks" to enhance your home drinking experience

A show that goes well with alcohol: BS-TBS's "Bar Wanderings" has become a staple show, both as a bar introduction program and as a drink companion. Now that COVID-19 has subsided, we've noticed an increase in "shows that go well with alcohol," especially on BS. Yoshida Rui's "Bar Wanderings"...
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[Snacks to go with alcohol] Can commercially available furikake be used as a seasoning spice?

Furikake Seasoning Continent: Spices such as "Horinishi," "Maximum," and "Kurose Spice" are seasonings that are said to make any dish, including meat and fish, taste delicious. They are a familiar sight for outdoor and cooking enthusiasts...
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The Macallan 1926" was sold at auction for 400 million yen!

Last November, a bottle of The Macallan 1926, a rare Scotch whisky aged for 60 years, was sold at auction for approximately 2.19 million pounds (just over 400 million yen). The whiskey market has exploded in recent years. Whiskey is a luxury investment...
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[Snacks to go with drinks] I want to try these! Jalan's local hotpot rankings featuring a wide selection of delicious hotpots

The travel information magazine Jalan conducted a survey on local hotpots. Local Hotpot Rankings: In the survey, about 70% of people answered "hotpot" as one of the foods they often eat in winter, making it one of the foods they crave in winter. Favorite hotpots include "sukiyaki" and "motsu..."
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The world's first "Sake 3 Membership NFT" for co-ownership of sake tanks! SAKE3Membership NFT", which allows you to become a co-owner of a sake tank, is now on sale!

Membership NFT for Co-Development of Sake The SAKE3 Membership NFT is revolutionizing the tradition of Japanese sake and forging new bonds with fans. This project offers the opportunity for the kind of collaborative development that every sake lover dreams of. ...
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[Snacks to go with alcohol] Saitama is a hidden sake hotspot! Promoting the sake capital plan with "Drink Saitama"

Drink Saitama To promote Saitama's local sake, we proposed the "Sake Saitama Plan" to turn Saitama into Japan's "sake capital" under the name "Drink Saitama," a play on the movie "Fly Me to Saitama." This project aims to turn Saitama into Japan's "sake capital," and is run by the prefecture's...
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[Snacks] Tequila bottles are made of paper? Check out this revolutionary material from overseas

As sustainable efforts continue to advance overseas, a very unique idea has emerged from the UK: to bottle alcoholic beverages, including tequila, in bottles made almost entirely of paper. This special bottle is called "Frugal B..."
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[Snacks to go with sake] The aroma and flavor change depending on the temperature of sake - The differences and drinking methods for matured sake, junshu, fragrant sake, and refreshing sake at different temperatures

Introducing the recommended temperature for each type of sake. The aroma and flavor of sake change depending on the temperature. We divide sake into four types: matured sake, junshu, kunshu, and soshu, and introduce the best temperature for each and how to warm it up perfectly. The characteristics and temperature ranges of matured sake, junshu, kunshu, and soshu...
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