Topics.Why is Heineken sponsoring an e-sports tournament?
Japanese Player 0.0 Final On April 4, Heineken hosted the Japanese Player 0.0 Final, a domestic e-sports tournament "Player 0.0. Focusing on the non-alcoholic beer market...
conversation to liven up a cup of sake (esp. in the context of a tea ceremony)
Topics.
Topics.[Snack Talk] Eye-catching "Izakaya Wooden Tag Keychain" to be released in July
Izakaya Wooden Tag Keychain Yellow Co., Ltd.'s original capsule toy brand, "Kigumi," will be releasing a new product, the "Izakaya Wooden Tag Keychain," in July. It's like the kind you see displayed on the ceiling of an izakaya! The eye-catching menu is a welcome addition to the capsule toy...
Topics.Sake-no-Tsukkomi] New 10,000-yen bill character! Sapporo Draft Beer Black Label "Shibusawa Eiichi Can" released in limited quantities.
Commemorating that Eiichi Shibusawa, who has a close relationship with Sapporo Beer, will be the face of the new 10,000 yen bill, Sapporo Draft Beer Black Label "Eiichi Shibusawa Can" will go on sale on April 9 in limited quantities in Tokyo and eight prefectures including Saitama Prefecture, where Eiichi Shibusawa was born. Eiichi Shibusawa is the founder of the current Sapporo...
Topics.[Snacks to go with sake] Baby Star's original tin sake set, limited to 65 pieces worldwide! Pre-orders start tomorrow!
"MAKINAGI" tin sake cups are individually carved by artisans. Oyatsu Company wants to bring back the excitement of the past that we tend to forget in our daily lives. They create snacks that are so commonplace they make you want to tweet "#BabyStarEvenHere"...
Topics.[Snacks to go with alcohol] Shochu Class A Ambassador Kano Hide "Kou"! The new TV commercial and behind-the-scenes footage are interesting
New Shochu Ko-rui Commercial: "Let's Cheers to Humanity with Ko-rui!" The Japan Distillers' Spirits Makers Association will release a new TV commercial starring Kano Eiko, "Let's Cheers to Humanity with Ko-rui!" on Monday, April 1, 2024. Kano Eiko will serve as the Shochu Ko-rui ambassador for the brand for the first time since 2022.
Topics.[Snacks to go with sake] The crucial difference between "Red Koji" and "Koji" used for brewing soy sauce and sake that you should know
What is red koji? The main difference between red koji and the koji used in soy sauce and sake production is the type of fungus used and its purpose. Regular koji is made by growing koji mold on grains such as rice, barley, or beans, and is used in the production of miso, soy sauce, and sake, playing a major role as a source of enzymes. In contrast, red koji is made by growing red koji on rice...
Topics.BAKA NI NARU MIZU" sake dripped into an infusion packet.
BAKA NI NARU MIZU" The first of a series of special projects commemorating the publication of the book "The Courage to Be an Idiot. We have started pre-ordering "BAKA NI NARU MIZU", a sake made in collaboration with Fumimoto Shuzo K.K. (Shimanto-machi, Kochi Prefecture), a sake brewery established over 120 years ago....
Topics.[Snack Talk] There's still time! We're looking for "Mr. SAKE", a man who is highly conscious of contributing to sake and Japanese culture, and the deadline is fast approaching!
The deadline for the 2024 Mr. SAKE competition is fast approaching. The Mi...
Topics.Sake-no-tsumami story] Great with sake! Bakakuke Kagura Nanban Miso Flavor" on sale for a limited time!
Kuriyama Rice Cracker, a manufacturer and seller of rice crackers such as "Bakake", "Hoshitabeyo", and "Setoshio", has released "Bakake" Kagura Nanban Miso Flavor, developed under the theme "Goes well with Japanese Sake". Bakakuke", developed under the theme of "Goes well with Sake", went on sale on March 18, 2024 (Monday). The product is a...
Topics.[Snacks to go with alcohol] Potato chips made specifically for Midori Gin and Soda are now on sale!
KANPAI POTATO for Midori Gin Soda Kokubu Kanshinetsu Co., Ltd. has released "KANPAI POTATO for Midori Gin Soda," potato chips that complement Santory's Midori Gin Soda. Development Background: As new lifestyles become more prevalent, people are increasingly enjoying snacks and drinks at home...
Topics.[Snacks to go with drinks] New outdoor goods from the anime "Bocchi the Rock!"! "Onikoro Shoulder Bag" now available!
Onikoro Shoulder Bag: From the anime "Bocchi the Rock!" comes a new outdoor item in the "Original Series that fully captures the world of the series!" The third in the "Original Series that fully captures the world of the series" is Kikuri Hiroi's favorite sake, "...
Topics.[Sake Snacks] 2024 Miss SAKE Japan Finalists Revealed
2024 Miss SAKE Japan Since its inception in 2013, the Miss SAKE contest has selected ambassadors to spread the appeal and culture of sake both domestically and internationally. The 20 finalists for Miss SAKE Japan 2024, representing each prefecture, have been announced...
Topics.[Snacks to go with your drinks] Takara's "Shochu Highball" begins export to Asia and Oceania
Takara "Shochu Highball" Takara Shuzo International, which operates overseas businesses, has launched Takara "Shochu Highball" Dry and Lemon flavors exclusively for overseas markets, and will begin exporting them primarily to countries in Asia and Oceania. In the Asia-Oceania region...
Topics.Bic Camera introduces "KAORIUM for Sake," an AI sommelier for Japanese sake.
KAORIUM for Sake Sake sommelier AI "KAORIUM for Sake" has been introduced in Bic Camera stores. This AI recommends sake that matches the customer's taste and provides a new buying experience. The AI removes traditional barriers to purchase and reduces the burden on sales staff...
Topics.Sake and Coffee" is a hot topic. A unique taste of the world of sake and coffee mysteriously mixed together.
Sake Coffee "Sake Coffee" is made by steeping raw Brazilian beans in Japanese sake, transferring the flavor to the beans, and then roasting them. In particular, "Sake Coffee Junmai Ginjo" was born from a collaboration with Izumibashi Sake Brewery, founded in 1858. This project was launched in Ebina City, where both companies...
Topics.Sake-no-Tsukkomi] Iichiko? Napoleon of downtown? The Secret of Naming
Iichiko, the Napoleon of Downtown Oita Iichiko is an authentic barley shochu produced in Oita Prefecture and has been loved by many shochu fans since its release in 1979. The name comes from "Iichiko," which means "it's good" in the dialect of the Buzen region, and this naming was decided through a public contest in the local...
Topics.The number of sake tasters worldwide has surpassed 50,000!
Sake Tasters The National Sake and Shochu Association has announced that the number of certified sake tasters, or sake sommeliers, has exceeded 50,000 worldwide since certification began in 1991. Sake tasters are trained sake sommeliers who are trained in the service and sale of sake, with the goal of enhancing the enjoyment of sake....
Topics.[Snack Talk] Japanese sake, which is becoming increasingly popular, is in danger of being banned from import in Europe!?
Bottle Reuse Mandated from 2030 The European Union (EU) is considering banning the import of sake from 2030. This is due to new environmental regulations proposed by the EU, which will require the reuse and recycling of bottles and cans. However, for products like sake, which are difficult to reuse locally...
Topics.[Snacks] Distilled spirits from an up-and-coming spirits producer make their big debut
HALEWOOD ARTISANAL SPIRITS and Spirits Co., Ltd. is the official import agent for HALEWOOD ARTISANAL SPIRITS, an independent distillery based in the UK...
Topics.Selling bottles of shochu made to look like "H3 rockets" in hopes of a successful launch.
H3 ROCKET LAUNCH 25% 500ml Agatsuma Shuzo of Minamitane-cho, Kagoshima Prefecture, where the Tanegashima Space Center is located, is selling H3 ROCKET LAUNCH, a bottle of shochu made to look like the H3 spacecraft in hopes of a successful launch of the H3-2. 3...
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