conversation to liven up a cup of sake (esp. in the context of a tea ceremony)

Izakaya Wooden Tag Keychain Yellow Co., Ltd.'s original capsule toy brand, "Kigumi," will be releasing a new product, the "Izakaya Wooden Tag Keychain," in July. It's like the kind you see displayed on the ceiling of an izakaya! The eye-catching menu is a welcome addition to the capsule toy...

New Shochu Ko-rui Commercial: "Let's Cheers to Humanity with Ko-rui!" The Japan Distillers' Spirits Makers Association will release a new TV commercial starring Kano Eiko, "Let's Cheers to Humanity with Ko-rui!" on Monday, April 1, 2024. Kano Eiko will serve as the Shochu Ko-rui ambassador for the brand for the first time since 2022.

What is red koji? The main difference between red koji and the koji used in soy sauce and sake production is the type of fungus used and its purpose. Regular koji is made by growing koji mold on grains such as rice, barley, or beans, and is used in the production of miso, soy sauce, and sake, playing a major role as a source of enzymes. In contrast, red koji is made by growing red koji on rice...

BAKA NI NARU MIZU" The first of a series of special projects commemorating the publication of the book "The Courage to Be an Idiot. We have started pre-ordering "BAKA NI NARU MIZU", a sake made in collaboration with Fumimoto Shuzo K.K. (Shimanto-machi, Kochi Prefecture), a sake brewery established over 120 years ago....

The deadline for the 2024 Mr. SAKE competition is fast approaching. The Mi...

Kuriyama Rice Cracker, a manufacturer and seller of rice crackers such as "Bakake", "Hoshitabeyo", and "Setoshio", has released "Bakake" Kagura Nanban Miso Flavor, developed under the theme "Goes well with Japanese Sake". Bakakuke", developed under the theme of "Goes well with Sake", went on sale on March 18, 2024 (Monday). The product is a...

2024 Miss SAKE Japan Since its inception in 2013, the Miss SAKE contest has selected ambassadors to spread the appeal and culture of sake both domestically and internationally. The 20 finalists for Miss SAKE Japan 2024, representing each prefecture, have been announced...

KAORIUM for Sake Sake sommelier AI "KAORIUM for Sake" has been introduced in Bic Camera stores. This AI recommends sake that matches the customer's taste and provides a new buying experience. The AI removes traditional barriers to purchase and reduces the burden on sales staff...

Sake Coffee "Sake Coffee" is made by steeping raw Brazilian beans in Japanese sake, transferring the flavor to the beans, and then roasting them. In particular, "Sake Coffee Junmai Ginjo" was born from a collaboration with Izumibashi Sake Brewery, founded in 1858. This project was launched in Ebina City, where both companies...

Sake Tasters The National Sake and Shochu Association has announced that the number of certified sake tasters, or sake sommeliers, has exceeded 50,000 worldwide since certification began in 1991. Sake tasters are trained sake sommeliers who are trained in the service and sale of sake, with the goal of enhancing the enjoyment of sake....

Bottle Reuse Mandated from 2030 The European Union (EU) is considering banning the import of sake from 2030. This is due to new environmental regulations proposed by the EU, which will require the reuse and recycling of bottles and cans. However, for products like sake, which are difficult to reuse locally...

HALEWOOD ARTISANAL SPIRITS and Spirits Co., Ltd. is the official import agent for HALEWOOD ARTISANAL SPIRITS, an independent distillery based in the UK...