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The Drinking Game: Changing with Science! A Fun and Healthy Drinking Revolution

It would be a shame to do away with "drinking nication." However, drinking parties are not only fun, but also involve failures and stress. Therefore, members of the Japan Society of Professional Engineers, Sanwa Shuzu, and Kyushu University are jointly developing a "Drinking Party Rulebook". In addition, to drinking...
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[Useful Information] "Kushiro Sake Map" introducing sake from the Kushiro region of Hokkaido has been updated

The Kushiro Regional Development Bureau of the Hokkaido Prefectural Government compiled the Kushiro region's sake on a map called the "Kushiro Sake Map" (created in March 2024) with the aim of promoting the region through sake from the Kushiro region. Since its creation, the number of sake producers in the region has increased, so the Kushiro Sake Map has now been updated...
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[Information] Sapporo Beer Museum's new tour "Black Label THE PERFECT TOUR" begins on Thursday, April 24th

Black Label THE PERFECT TOUR Sapporo Beer will kick off "Black Label THE PERFECT TOUR" at the Sapporo Beer Museum (Sapporo City) on Thursday, April 24th. Explaining the history of "Sapporo Black Label Draft Beer"...
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Sake Ice Cream] "Cool Sake" is now available again this year! Expansion of sales locations for "Kool Sake"!

From April 7 (Mon.), "Coolish Frozen Lemon Sour" and "Coolish Frozen Greffle Sour", authentic alcoholic beverages with 5% alcohol content, will be available under the "Coolish" brand of "drinkable ice cream". These products are 202...
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[Product Information] Hitachino Highball Can, made with 100% domestic whiskey, has been revamped

Kiuchi Brewery in Naka City, Ibaraki Prefecture, has revamped its 355ml canned "Hitachino Highball," a craft highball made entirely with Japanese whiskey produced in-house. The new can will be available from late April 2025. Product Overview: Brewed and steamed at Kiuchi Brewery...
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Nozawa Onsen Distillery's Gin Soda will be sold exclusively at Lawson on Tuesday, March 25!

Nozawa Onsen Distillery x Lawson Four different types of gin from Nozawa Onsen Distillery in Nagano Prefecture won awards at the prestigious "World Gin Awards 2024" held in London. Lawson will release two types of Nozawa Onsen Distillery's gin soda cans on Tuesday, March 25...
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A "bourbon of the near future" that can be aged in 30 hours, a process that can take up to seven years.

American venture BarrelRM has developed a technology that allows bourbon to be aged in 30 hours, instead of the two or more years it used to take. Developer Sean Kelly immerses charred white oak chips in a tank and precisely adjusts temperature, humidity, and oxygen levels to achieve a 7...
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[Product Information] Yokohama Beer's new standard! The fifth canned beer, "YOKOHAMA SESSION IPA," will be released on April 1, 2025.

YOKOHAMA SESSION IPA Yokohama Beer, a local beer company celebrating its 25th anniversary, will release its fifth regular canned beer, "YOKOHAMA SESSION IPA," on Tuesday, April 1, 2025! Approximately 30,000 cans will be released initially...
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[Useful information] Beams Japan's "Izakaya Recommendations" second edition is being held!

Izakaya Recommendations BEAMS JAPAN will hold the second installment of its "Izakaya Recommendations" event from April 4th to April 30th, 2025. The event will be held at BEAMS JAPAN Kyoto and on its online shop, focusing on Kyoto's izakaya culture. Izakaya Recommendations will be held at various locations across Japan...
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The Third Akimoto-Ya to undergo a new management structure--management entrusted to store manager, Mr. Miura.

Nogata's popular bar, Daisan Akimotoya, will be transitioning to a new management structure starting in April, entrusting its management to manager Miura. While business hours and policies will be left to Miura's discretion, this is not a complete transfer, and Akimoto will remain involved as needed. The bar, which opened in 2014, has been in operation since the coronavirus outbreak...
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The 100 Best Wines of the 100 Sommeliers" - 10 truly delicious and affordable wines selected by the 100 sommeliers.

Motox, a trading company specializing in alcoholic beverages, announced the top 10 products that received the most votes for being particularly cost-effective and recommended to consumers, based on a blind tasting of wines with suggested retail prices of up to 2,000 yen (excluding tax) by 102 sommeliers on the company's staff....
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Campaign] The birthplace of potato shochu! Campaign for the 55th anniversary of Oguchi Shuzo in Isa!

Oguchi Shuzo, which was founded in 1970, is celebrating its 55th anniversary this year. To commemorate this milestone and to express our gratitude to all of you for your continued patronage, we are holding the Oguchi Shuzo 55th Anniversary Campaign, where a total of 2,000 people will win prizes! Campaign...
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[Useful Information] Suntory's official LINE account "Adult Suntory" has been renewed

Suntory has revamped its official LINE account, "Adult Suntory," on March 31st. The revamped account aims to be more approachable by using "Uncle," the Torys Whisky character that has been popular since 1958, as the messenger.
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[A must-see for horse racing fans] Northern Horse Park x Akkeshi Whisky Limited Edition Famous Horse Design Bottle Released!

Akkeshi Whisky x Northern Horse Park Original Label Bottle Northern Horse Park, where visitors can enjoy interacting with horses in the Hokkaido wilderness, is collaborating with Akkeshi Whisky to release a limited edition bottle with an original label honoring the famous horses.
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[Pre-release] First time in Japan! Mellow craft beer from New Zealand's MOUNT BREWING is available at Natural Lawson

MOUNT BREWING Two types of craft beer from the New Zealand brand MOUNT BREWING, with their rich aromas and pleasant flavors, will be available at Natural Lawson stores from Tuesday, March 25, 2025...
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[Snacks to go with sake] Applications for "2025 Mrs. SAKE" are now open again this year!

Miss SAKE, a general incorporated association, is now accepting applications for the "2025 Mrs. SAKE" award. Launched in 2013, Miss SAKE selects an ambassador to promote the appeal of sake and Japanese culture both domestically and internationally. With support from the Ministry of Foreign Affairs and the Ministry of Agriculture, Forestry and Fisheries, Miss SAKE has been selected from around the world...
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[Insider Tip] "Amahagan Whiskey Highball Can" will be available at convenience stores from Tuesday, April 8th!

Amahagan Whisky Highball Nagahama Distillery, Japan's smallest whiskey distillery operated by Nagahama Roman Beer Co., Ltd., will release its first canned highball, Amahagan Whisky Highball Can 350ml, at select convenience stores from April 8, 2025...
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New Product] Takara "Shochu Highball" with Oita kabosu (citrus fruit from Oita Prefecture) to go on sale in limited quantities.

Takara Shochu Highball with Oita Kabosu Takara Shochu Highball with Oita Kabosu will go on sale nationwide on March 25 (Tuesday) in limited quantities.  Takara "Shochu Highball" is said to be the origin of the word "chu-hi" (shochu highball)...
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Ranking] "Shochu" Return Ratio Ranking of "Shochu" to be Received by Furusato Taxpayers - February 2025 Edition.

This is a ranking of the return rate and amount per 10,000 yen donation amount of shochu you can get from the 2025 hometown tax return. You can narrow down your search by type and donation amount, so please use this page to find the most economical return gift. Furusato
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Final Fantasy XIV" & Nagahama Distillery Collaboration Whiskey Vol. 2

Nagahama Distillery, the smallest whiskey distillery in Japan operated by Nagahama Romantic Beer Co.
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