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Father's Day Special Sale" at Ricaman.

A large collection of alcoholic beverages to give to your father! Liquor Mountain, which operates a chain of 194 liquor specialty stores nationwide, is holding a "Father's Day Special Sale" from May 31 (Sat) to June 15 (Sun) at some of its stores, excluding those open late at night. Craft...
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Sake no Tsumami Hanashi] "Gotochi Honinshi" started handling in Fukuoka and Yamagata Prefectures. Spreads to 45 prefectures nationwide.

The "Local Hornwort Project" for the popular outdoor spice "Hornwort" launched in 2022 Munakata City, Fukuoka Prefecture (sales to begin May 29, 2025) and Tendo City, Yamagata Prefecture (sales to begin June 14, 2025) will now begin selling "Local Hornwort". ...
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Otsukaresei, Japan - Project 2025 Kanto Koshinetsu Project 2025 Kanto Koshinetsu Hen"

Limited release of "Asahi Draft Beer One Third" and "Business Trip Maruef Yokocho" Asahi Breweries, Ltd. As part of the "Japan, Everyone, Good Night! Project," Asahi Breweries announces a new development in the Kanto Koshinetsu area. Starting June 3, "Maruef" and "Kurosei" will be sold at 2:1...
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Goods] T-shirts with Tochigi breweries printed on them are now on sale.

To commemorate the opening of Shimadaya Sake Shop Miyamirai in Utsunomiya City, Tochigi Prefecture, a "Tochigi's Local Sake" T-shirt in collaboration with Tochigi Market will be on sale from May 30, 2025. It lists 27 representative brands from almost all breweries in Tochigi Prefecture on the back and "He...
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Toyohashi Railway's "Noryo Beer Train" will run again this year!

Toyohashi Railway will operate the "Noryo Beer Train" on designated dates from June 13 (Fri.) to September 21 (Sun.), 2025, with advance reservations required. Regular service operates every Wednesday, Friday, Saturday, and Sunday during the period and on Monday holidays (some days are closed). Daytime service (except Sundays/last Sunday of the month, 11...
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The "Aluminum Pouch Nekka" series of rice shochu for outdoor use is now available!

Aluminum Pouch Nekka The popular outdoor brand "Tenmaku Design" and the rice shochu "Nekka" from Tadami-machi, Fukushima Prefecture have collaborated to launch the "Aluminum Pouch Nekka" series of rice shochu in an aluminum pouch from mid-May 2025. This product is a combination of four standard types of Nekka...
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Shirotaki Sake Brewery to Open New Sake Experience Facility "shop & taproom Flow" on June 2, 2025

Shirotaki Sake Brewery Co. will open a new sake experience facility, shop & taproom Flow, on June 2, 2025. This facility will be located a 5-minute walk from JR Echigo-Yuzawa Station and will feature a store, tasting counter, and experience-type lounge....
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Kirin announces "Whiskey for Life," a whiskey that matures with life.

Kirin Brewery will start a crowdfunding campaign on June 6 for a "whiskey that lives with you" and will officially commercialize the product if the target amount is reached. After 0, 1, 3, 5, 10, 15, and 20 years from purchase, a total of 7 times, each maturing...
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Reprint] "Jack Daniel's 10Years Old" was reprinted for the first time in over 100 years and landed in Japan for the first time.

Jack Daniel's 10Years Old Tennessee Whiskey "Jack Daniel's 10 Years Old" will be available in limited quantities at select authentic bars beginning in August 2025 (tentative). 1900s...
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Sake-no-Tsukkomi] Products for the United Kingdom. Shochiku-bai SAKE CAN "Sora" Junmai SAKE newly released.

Takara Shuzo International, in collaboration with Takara Shuzo and Tazaki Foods of the U.K., has apparently developed "Shochiku Bai SAKE CAN "Sora" Junmai SAKE", a Japanese sake in a can. This product is part of the "Global Japanese Sake Cooperation Project" and will be sold in the U.K. from June 2025....
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Marunouchi TOEI closes its doors! Collaboration craft beer "Toei Araha IPA" is on sale to express gratitude for 65 years.

Toei × Choshi Beer] Collaboration Beer Toei and Choshi Cheers have teamed up to release the craft beer "Toei Arashio IPA" at Marunouchi TOEI on May 22, 2025. This collaboration is based on the fact that the filming location for Toei's movie opening "The Raging Waves on the Araiso" was in Chiba Prefecture...
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Suntory launches "THE YAMAZAKI DISTILLERY EXPERIENCE," an interactive content to learn about the appeal of Suntory's Yamazaki.

THE YAMAZAKI DISTILLERY EXPERIENCE, an interactive experience to learn about the appeal of the Yamazaki single malt whiskey brand, will be held at the SUNTORY WHISKY HOUSE in Grand Front Osaka from May 30 (Fri...
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Expo】"Hyogo Field Pavilion Week" with "Hyogo Sake Fest" and other events.

Hyogo Field Pavilion Week" will be held at Expo 2005 Osaka-Kansai, incorporating tasting events that showcase the appeal of Hyogo sake. First, on Thursday, May 22, "Hyogo Yamadanishiki The Premium SAKE Bar ; HYOGO S...
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New Product] "iichiko Souwa Highball", jointly developed by Iichiko and FamilyMart, goes on sale.

iichiko Sow Highball Sanwa Shuzu Co., Ltd. and FamilyMart Co. have jointly developed the authentic barley shochu "Iichiko Sow (Sow) Highball", which went on sale at FamilyMart stores nationwide on May 20, 2025. This highball is made with ...
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TBS "Matsuko's Unknown World" Navigates the "World of Kaku-uchi" with Nayu Shiomi

Nayu Shiomi, a bar writer who has visited more than 12,000 bars across Japan, appears on the show! The World of Kaku-uchi (corner bar)" Time slip back to the Showa period! Kaku-uchi," a hot topic of conversation, is a very inexpensive way to enjoy a quick drink at a liquor store! Neo Kaku-uchi, which is easy for women to enter/Humanistic Sake Bar loved by local regulars...
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Sake lovers should not miss out on this! Shuriken-marked boar cup "NINJA BALL" is now available!

The "NINJA BALL" portable boar cup with a stylish shuriken mark is now on sale. The two booze cups can be easily combined and separated, and the strap makes it easy to carry around. The eco-friendly material used is upcycled rice husks from the sake brewing process....
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Campaign] "SORACHI 1984" Domestic Sorachi Ace 1.5 times increase campaign is underway!

Sapporo Beer is conducting a present campaign to celebrate the release of SORACHI 1984, which uses 1.5 times more of the legendary "Sorachi Ace" hop. Campaign Period] May 9, 2025 (Friday) - May 22, 2025 (Thursday) [Campaign Period] May 9, 2025 (Friday) - May 22, 2025 (Thursday) [Campaign Period] May 9, 2025 (Friday) - May 22, 2025 (Thursday)
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Goods] New model goods are now on sale from Tateishi "UCHITAJI".

New T-shirts and popular caps are now available from "Uchida", a popular motsuyaki restaurant in Tateishi. Please visit the store to purchase! Uchiji T-shirt (42 version) Price: 4,000 yen Size: S, M, L, XL *Limit 1 of each size *The number 42 is a ...
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Sake Tour] Enjoy the charms of Hamadori! Sake and food tour by train

On Saturday, June 14, 2025, an event train will run with the theme of "Sake" and "Food" unique to Hamadori. Board the special event train "E501 SAKIGAKE" and enjoy a special experience! In the train, sake breweries and wineries will be in charge...
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New Dry Zero Stand" where you can experience the taste of "Dry Zero" poured from a keg will be held in five cities.

New Dry Zero Stand Asahi Breweries will hold a limited-time event for its non-alcoholic beer-tasting beverage "Asahi Dry Zero," which was relaunched in March, entitled "Freshly Poured from the Barrel! New Dry Zero Stand" will be held in Tokyo, Aichi, Osaka, Fukuoka, and Miyazaki prefectures from May 23...
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