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TOKYO ALEWORKS "Tokyo Famous Places Series" First Craft Beer Released!

Tokyo Meisho Series TOKYO ALEWORKS (Itabashi-ku, Tokyo) will release the first brew in its new "Tokyo Meisho Series," Itabashi Hiil Lager, on March 28, 2025. This work is based on the theme of Itabashi, where the first beer is said to have been brewed in Tokyo in 1873, at the time...

2025.03.21

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Whiskey distillery opened in Kishiwada by a Sakai sake brewery.

Senshu Distillery Rikyukura, a sake producer in Sakai, Osaka, opened a new whiskey distillery in Kishiwada City, Osaka, on March 3. This will be the first full-scale whiskey distillery in southern Osaka Prefecture, and will be marketed under the brand name "Senshu. Whiskey at Suntory...

2025.03.20

Topics.welcome newsnews from the sake brewery

[Information] Romance of the Three Kingdoms 8 REMAKE x Saburomaru Distillery Collaboration Whisky Released! The second release is a single cask designed by Cao Cao

Romance of the Three Kingdoms 8 REMAKE x Saburomaru Distillery "Cao Cao" Wakatsuru Distillery in Tonami City, Toyama Prefecture, will release a whiskey in collaboration with Koei Tecmo Games' popular historical simulation game, Romance of the Three Kingdoms 8 REMAKE. In March...

2025.03.19

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Learn about Ichiro's Malt, a Japanese whiskey.

Knowing Japanese Whisky "Ichiro's Malt" - Thoughts on Whisky Ichiro's Malt is highly acclaimed around the world. We will take the time to taste five recommended whiskies made over time. Chichibu Distillery is a venture whiskey...

2025.03.18

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Kiku-Masamune Osaka-Kansai Expo Commemorative Label, official product of the Osaka-Kansai Expo, goes on sale in limited quantities.

Kiku-Masamune Osaka-Kansai Expo Commemorative Label 300mL x 2 Bottle Set Kiku-Masamune will release a limited quantity of Kiku-Masamune Osaka-Kansai Expo Commemorative Label 300mL x 2 Bottle Set in a cosmetic box on Monday, March 24. This product is a fruity, fresh dra...

2025.03.18

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Shimbashi: Business suspended for 21 days for repeatedly operating on the street.

Eiyuya 3-chome, a izakaya in Shinbashi, Tokyo, was ordered to suspend business under the Entertainment Establishments Control Law for setting up tables and chairs on the street without a permit and obstructing traffic. The suspension will last for 21 days from March 21, making it the first time in Japan that the Entertainment Establishments Control Law has been applied to an illegal street business. The store...

2025.03.17

Topics.Bar Information

Kiku-Masamune x Suntory "FORTIFIED SAKE NIPPONION" limited release week

FORTIFIED SAKE NIPPONION Kikumasamune Shuzo, in cooperation with Suntory, released a new product, "FORTIFIED SAKE NIPPONION" (490mL) in a limited quantity of 2,900 bottles on December 18. This product is made from sake unrefined sake sant...

2025.03.17

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Major Contract] Following Nikaido, sake "Hakkaiyama" signed a partnership agreement with LA Dodgers.

Hakkaisan Hakkaisan Brewing Company Group has signed a two-year partnership agreement with the Los Angeles Dodgers. Under this agreement, Hakkaisan Japanese sake will be used as the "Official Sake" of the Los Angeles Dodgers. 　During the game, the Dodger sta...

2025.03.15

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[Snack Talk] World's most expensive wine sold at a new record price

The 17th Wine Auction was held in Toranomon, Tokyo on March 8th and 9th, 2025. The most notable item was Domaine Leroy's Musigny 2015, which sold for a hammer price of 6.4 million yen (including fees), beating the previous record...

2025.03.13

Topics.conversation to liven up a cup of sake (esp. in the context of a tea ceremony)

[Snacks about drinking] Establishing a new indicator for "drinking and health"! "Alcohol control advisor" qualification system launched

Sake Management Advisor The Japan Sake Association (JSA, Headquarters: Nakano-ku, Tokyo; Chairperson: Junko Kondo), a general incorporated association that holds SAKE EXPERT® certification seminars and issues certification both in Japan and overseas, is committed to "transforming sake from a local to an international drink!"

2025.03.12

Topics.conversation to liven up a cup of sake (esp. in the context of a tea ceremony)

[New Product] The next sauna staple! "Totonatta Punch," which can also be used as a mixer, will be released on March 22nd!

Totononta Punch, a carbonated beverage for sauna enthusiasts, will be released on Saturday, March 22, 2025. It also makes a great mixer for alcoholic drinks! With its refreshing citrus flavor, strong carbonation, and clean sweetness, it's perfect for highballs and cocktails.

2025.03.12

Topics.Product Information

Book] Satoshi Otake "The Bar and Corona: What Happened to the Bar at that Time?

The Tavern and the Corona: What Happened to the Tavern Then? The new coronavirus that has caused a pandemic around the world since 2019. How have bars also been tossed around and survived? Satoshi Otake, who has visited many bars, visits and interviews them. ...

2025.03.11

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Campaign] "White Horse Highball" campaign from 11 side streets nationwide.

Fried with your friends!" Campaign Scotch Whisky "White Horse" has launched a campaign combining highballs with local delicacies from around Japan under the theme of "Nippon no Omoshii to Uma ga Mitto" (Nippon's Delicacies and Uma Go Together)...

2025.03.11

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Hakutsuru Sake Cup Hanshin Tigers Label 200ml" on sale in limited quantities.

Hakutsuru Sake Cup Hanshin Tigers Label 200ml The popular Hanshin Tigers Cup will be on sale again this year for a limited time!

2025.03.11

Topics.news from the sake brewery

Kiku-Masamune "Steel Tower Signboard Acrylic Stand" on sale.

Kiku-Masamune "Steel Tower Signboard Acrylic Stand" The Kiku-Masamune "Steel Tower Signboard Acrylic Stand," which became a hot topic during the brewery opening and SNS campaign, is now available for purchase at the Kiku-Masamune online store. Kiku-Masamune was the symbol of "Nada-Gogo," the largest sake producer in Japan...

2025.03.10

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Price hike: 10 professional baseball teams raise beer prices simultaneously at their home bases.

As the official professional baseball season is about to begin, beer price revisions have been announced at the home stadiums of 12 baseball teams, and social networking sites have been filled with lamentations. Of the 10 teams whose prices are already known, only Tokyo Dome will keep its price unchanged, while the other stadiums will raise their prices by 50 to 100 yen. Hiroshima and Rakuten have not yet announced...

2025.03.10

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[Snacks to go with alcohol] Can you drink alcohol at a gas station?! A third-generation owner's move to combat declining demand

Hakobayashi, a family-run gas station in Iga City, Mie Prefecture, has been in business for 60 years. In 2021, third-generation owner Hodaka Hakobayashi (46) remodeled the waiting area into a canned food dining area, revamping the station into one where customers can enjoy rare alcoholic beverages. This is by no means a gimmick...

2025.03.08

Topics.conversation to liven up a cup of sake (esp. in the context of a tea ceremony)

ORION and CHUMS have collaborated on nine new items under the theme of preserving coral reefs in Okinawa this year.

ORION×CHUMS Orion Beer and the outdoor casual brand CHUMS will collaborate on original goods, which will go on sale through official Orion Beer mail order from March 8, 2025 (Saturday). The collaboration project has been in the works since 2021. Now...

2025.03.07

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[Information] Hato Sable goods on sale today only

While it has nothing to do with izakayas, even drinkers sometimes crave "Hato Sable." Toshimaya Co., Ltd. is celebrating Thursday, March 6, 2025, as "Hato Saburo Day," with a one-day limited sale of popular pigeon merchandise (Hato holders, Hato Saburo) on its online store. Sales start date:...

2025.03.06

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Shiso Shochu "Kakotan" Original Short Drama Produced

A short drama was produced to increase awareness of and foster affection for the Oenon Group's products "Shiso shochu "KITAKATAN" and "TAN TAKA TAN SHISO Umeshu". The drama will be posted on the official Instagram account of TAN TAKA TAN (Shiso Shochu TAN TAKA TAN [Official...

2025.03.04

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