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YEBISU BREWERY TOKYO, Sapporo Beer's Yebisu brand experience base, celebrates its first anniversary by collaborating with UNIQLO Ebisu again this year. The limited-edition goods will be ...

World KANPAI Beer Suntory is developing World KANPAI Beer, a participatory product development program for the Osaka-Kansai Expo. The base beer is now on sale at the venue in order to complete the beer incorporating feedback from Expo visitors. 4...

Limited to 1,000 bottles of "Meiba no Shizuku," a premium blended sake with serial numbers, commemorating the 100th anniversary of JRA's Kyoto Racecourse. Jointly developed by three long-established Kyoto sake breweries, this sake expresses the 100th anniversary theme of "running to anywhere. Spring fu...

Akimoto-ya Sakuradai is preparing for a renewal. The main goals of the renewal are to review the menu structure and reassign staff. While there will be no changes to the interior due to budget constraints, the restaurant plans to focus on improving the quality of food and service....

SUS MASU SUS MASU is a stainless steel Masu made by M.T. Trimatsu, born in Tsubame-Sanjo area, Niigata Prefecture, which is famous for metalworking. It is more hygienic and easier to clean than wooden ones and can be used semi-permanently. It is just the right size for drinking sake...

Hakutsuru THE Daiginjo CLEAR "Hakutsuru THE Daiginjo CLEAR 180ml" will go on sale nationwide on Friday, April 25, 2025, in a limited quantity design. In the limited design, the "DAIGINJO" logo will be replaced by a myakmyak...

Orion POP UP SHOP Original T-shirts, towels, and sundries commemorating the "Orion POP UP SHOP" at Sanei Urasoe Nishi-Kaigan PARCO CITY will be available from April 18, 2025 (Fri.) at 10...

KIKUSUI KURA GARDEN Niigata's Kikusui Sake Brewery will hold the grand opening of its new "KIKUSUI KURA GARDEN" facility on April 29 under the theme of "fermentation. The facility consists of three areas: a "lab," a "store," and a "café," where visitors can experience sake through all five senses....

Suntory Premium Highball Hakushu (Refreshing and Rich Aftertaste) 350ml Can Suntory Limited will release the "Suntory Premium Highball Hakushu (Refreshing and Rich Aftertaste) 350ml Can" nationwide in limited quantities from Tuesday, June 10th. Suntory...

Hakutsuru "Sake Brewery Opening" Hakutsuru Sake Brewery will open its brewery on Saturday, May 17. This year, in addition to the head office grounds, the event will be held in a new covered area on the south side of the brewery, providing peace of mind even in the event of rain. In addition to the popular grab bags, paid tasting, and factory tours, a stage event will be held again for the first time in a year and a half...

Oita Prefecture's Nikaido Shuzo's "Oita Mugi Shochu Nikaido" has become the official shochu of Shohei Otani's Dodgers and is now available at Dodger Stadium. NIKASO, a popular Oita soda drink, is now available in the general seating area under the menu name "NIKAIDO SHOCHU SPRITZ"....