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Major Contract] Following Nikaido, sake "Hakkaiyama" signed a partnership agreement with LA Dodgers.

Hakkaisan Hakkaisan Brewing Company Group has signed a two-year partnership agreement with the Los Angeles Dodgers. Under this agreement, Hakkaisan Japanese sake will be used as the "Official Sake" of the Los Angeles Dodgers.  During the game, the Dodger sta...
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[Snack Talk] World's most expensive wine sold at a new record price

The 17th Wine Auction was held in Toranomon, Tokyo on March 8th and 9th, 2025. The most notable item was Domaine Leroy's Musigny 2015, which sold for a hammer price of 6.4 million yen (including fees), beating the previous record...
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[Snacks about drinking] Establishing a new indicator for "drinking and health"! "Alcohol control advisor" qualification system launched

Sake Management Advisor The Japan Sake Association (JSA, Headquarters: Nakano-ku, Tokyo; Chairperson: Junko Kondo), a general incorporated association that holds SAKE EXPERT® certification seminars and issues certification both in Japan and overseas, is committed to "transforming sake from a local to an international drink!"
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[New Product] The next sauna staple! "Totonatta Punch," which can also be used as a mixer, will be released on March 22nd!

Totononta Punch, a carbonated beverage for sauna enthusiasts, will be released on Saturday, March 22, 2025. It also makes a great mixer for alcoholic drinks! With its refreshing citrus flavor, strong carbonation, and clean sweetness, it's perfect for highballs and cocktails.
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Book] Satoshi Otake "The Bar and Corona: What Happened to the Bar at that Time?

The Tavern and the Corona: What Happened to the Tavern Then? The new coronavirus that has caused a pandemic around the world since 2019. How have bars also been tossed around and survived? Satoshi Otake, who has visited many bars, visits and interviews them. ...
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Campaign] "White Horse Highball" campaign from 11 side streets nationwide.

Fried with your friends!" Campaign Scotch Whisky "White Horse" has launched a campaign combining highballs with local delicacies from around Japan under the theme of "Nippon no Omoshii to Uma ga Mitto" (Nippon's Delicacies and Uma Go Together)...
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Hakutsuru Sake Cup Hanshin Tigers Label 200ml" on sale in limited quantities.

Hakutsuru Sake Cup Hanshin Tigers Label 200ml The popular Hanshin Tigers Cup will be on sale again this year for a limited time!
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Kiku-Masamune "Steel Tower Signboard Acrylic Stand" on sale.

Kiku-Masamune "Steel Tower Signboard Acrylic Stand" The Kiku-Masamune "Steel Tower Signboard Acrylic Stand," which became a hot topic during the brewery opening and SNS campaign, is now available for purchase at the Kiku-Masamune online store. Kiku-Masamune was the symbol of "Nada-Gogo," the largest sake producer in Japan...
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Price hike: 10 professional baseball teams raise beer prices simultaneously at their home bases.

As the official professional baseball season is about to begin, beer price revisions have been announced at the home stadiums of 12 baseball teams, and social networking sites have been filled with lamentations. Of the 10 teams whose prices are already known, only Tokyo Dome will keep its price unchanged, while the other stadiums will raise their prices by 50 to 100 yen. Hiroshima and Rakuten have not yet announced...
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[Snacks to go with alcohol] Can you drink alcohol at a gas station?! A third-generation owner's move to combat declining demand

Hakobayashi, a family-run gas station in Iga City, Mie Prefecture, has been in business for 60 years. In 2021, third-generation owner Hodaka Hakobayashi (46) remodeled the waiting area into a canned food dining area, revamping the station into one where customers can enjoy rare alcoholic beverages. This is by no means a gimmick...
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ORION and CHUMS have collaborated on nine new items under the theme of preserving coral reefs in Okinawa this year.

ORION×CHUMS Orion Beer and the outdoor casual brand CHUMS will collaborate on original goods, which will go on sale through official Orion Beer mail order from March 8, 2025 (Saturday). The collaboration project has been in the works since 2021. Now...
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[Information] Hato Sable goods on sale today only

While it has nothing to do with izakayas, even drinkers sometimes crave "Hato Sable." Toshimaya Co., Ltd. is celebrating Thursday, March 6, 2025, as "Hato Saburo Day," with a one-day limited sale of popular pigeon merchandise (Hato holders, Hato Saburo) on its online store. Sales start date:...
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Shiso Shochu "Kakotan" Original Short Drama Produced

A short drama was produced to increase awareness of and foster affection for the Oenon Group's products "Shiso shochu "KITAKATAN" and "TAN TAKA TAN SHISO Umeshu". The drama will be posted on the official Instagram account of TAN TAKA TAN (Shiso Shochu TAN TAKA TAN [Official...
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[New Product] Two types of canned highballs, including the "Daisen Mizunara Highball" made with gold medal-winning whiskey, are now available nationwide!

Matsui Shuzo, a brewery in Tottori Prefecture, has launched two canned highballs nationwide: "Daisen Mizunara Highball" and "Daisen Sakura Highball." Product Information: Whiskey...
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Yoro Railway operates "Masu Sake Train

The Yoro Railway operates a special "Masu Sake Train" using wooden masu sake cups, a specialty of Ogaki City. This is a fun special train where passengers can enjoy sake brewed by breweries along the Yoro Railway line in original wooden masu sake cups on board.
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Major Contracts] L.A. Dodgers and Nikaido sign partnership agreement.

Nikaido Shuzo (Oita Prefecture) has signed a partnership agreement with the MLB Los Angeles Dodgers, becoming the first Japanese shochu to be used as the official shochu of the Dodgers. Oita Mugi Shochu Nikaido will be served in several areas of Dodger Stadium, including "Nika-So" and signature...
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[Useful Tips] Take a Shared Taxi Tour of Higashihiroshima's Sake Breweries and the History of Sake

Discover Higashihiroshima, a general incorporated association, is collaborating with supporting and collaborating companies to conduct a demonstration experiment of a mobility service that will take passengers from Saijo in Higashihiroshima City, Hiroshima Prefecture, to the city's bars and tourist spots. The service will utilize shared taxis to provide transportation between bars and tourist spots, and will begin operation on March 1, 2025.
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Celebrate 1st Anniversary] "Ikoi" in Oji celebrates its first anniversary and distributes stickers.

Standing Drink Ikoi Oji Otonashi River Branch The third branch of Ikoi in Oji will celebrate its first anniversary on March 1 (Sat.). To celebrate the anniversary, we will distribute two kinds of original stickers. @tachinomi__ikoi Congratulations...
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[Campaign] Sapporo Beer x Hokkaido Gyoren joint project: Win frozen scallops

Sapporo Beer x Hokkaido Gyoren Joint Campaign Sapporo Beer and Hokkaido Gyoren are collaborating to hold a "Treat yourself to the flavors of Hokkaido" campaign, where you can win Hokkaido Gyoren frozen scallops, available only in the Hokkaido area. The application period is...
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[Information] Calbee x COEDO's second collaboration beer, "LOOP-Kokukuro- (Imperial Milk Stout)," is made with upcycled oats from "Frugra®."

LOOP-Kokukuro- (Imperial Milk Stout) is the second collaboration beer between Calbee and COEDO. Distributed by COEDO, LOOP-Kokukuro- (Imperial Milk Stout) is made with oats that were rejected during the Frugra® manufacturing process...
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