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[Information] Hakutsuru Brewery's first craft gin, "KOBE HERBAL GIN Hakufu," will be released in two varieties on December 9th

KOBE HERBAL GIN Shirakaze Hakutsuru Sake Brewery will be releasing two varieties of craft gin, "KOBE HERBAL GIN Shirakaze," exclusively at its directly managed stores and liquor stores and restaurants in the Kansai area from December 9, 2024. This is the company's first attempt...
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[TV] Egashira 2:50 bursts into the popular bar-hopping show "Let's Drink at a Chinese Restaurant"

"Let's Drink at a Local Chinese Restaurant" is a popular program that airs every Monday at 10pm on BS-TBS. Next week's episode on the 16th will feature Egashira 2:50, who has been Tama-chan's best friend for 30 years! This marks their first full-scale collaboration in 28 years since "Asakusabashi Young Clothing Store"...
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Scottish Malt Whisky Distillery Poster 2025 on sale

The latest poster covering Scottish malt whisky distilleries will be available from "Whisky Festival in Tokyo". It will be available at the Whisky Culture Institute online store from December 10. Online store: ...
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[Snacks to go with your drinks] "KOIKEYA The Smoked Salt Winter Smoked" potato chips smoked with "walnut smoked chips" are now available in limited quantities

KOIKEYA The Smoked Salt Winter Smoked Food Koikeya will release "KOIKEYA The Smoked Salt Winter Smoked Food," a winter-only flavor smoked with walnut smoke chips, from its "KOIKEYA The Smoked Salt" series, which features whole smoked potato chips, on December 5, 2024 (...
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The World's Easiest Guide to Whiskey Taste! The World's Easiest Illustrated Guide to Whiskey Taste" is now on sale!

The "World's Easiest Whiskey Taste Guide" was published on December 6, 2011, in which an otaku who has tasted about 300 brands of whiskey describes the taste of "138 bottles x 3 (drinking styles)" in straightforward language while making use of "taste icons". The "138 bottles x 3 (straight...
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[TV] Hidetoshi Nakata's activities to spread sake around the world will be broadcast on "BS-TBS" on December 14th

Hidetoshi Nakata Connects Sake to the World - SAKE COMPETITION 2024 - Hidetoshi Nakata travels to Korea with top sakes to explore the secrets of expanding overseas distribution! Hidetoshi Nakata is active in connecting sake to the world. In this program, Nakata focuses on...
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[Information] Capsule toy "Orion Beer Acrylic Frame" released

Introducing the new Orion Beer acrylic frame, perfect for enjoying anywhere! This Okinawan-inspired acrylic frame is perfect for outdoor photography. Simply hold your camera over it and you'll have a photogenic space! It's a convenient size to carry around, and attach it to your bag or pouch for a stylish accessory.
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[Warning] Railway operators have jointly posted a poster to prevent violent behavior, stating, "Even one hit from the influence of alcohol is no good!" in stations and on trains.

It's the end-of-year party season! JR, subway companies, and other organizations have jointly produced a poster to prevent violent behavior: "Even one hit from alcohol is no good!" The poster will be displayed in stations and on trains operated by each railway operator starting Monday, December 2, 2024. This initiative will be implemented by station staff and passengers at stations and on trains...
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Product Information] Connecting Traditions. Sapporo Draft Beer Black Label "Hakone Ekiden Can" on Sale in Limited Quantities

Hakone Ekiden Can Sapporo Beer will release a limited quantity of Sapporo Draft Beer Black Label "Hakone Ekiden Can" nationwide on November 26. The package features a design of athletes running and the tasuki (sash) of the 20 participating schools and one team from the Kanto Student Union (a total of 21 teams)....
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Kakuyasu Official App Renewal & Campaign

Kakuyasu Official App On Wednesday, November 27, 2024, a media presentation on the renewal of the "Kakuyasu Official App" was held at a certain location in Tokyo, inviting Canning Takeyama and Baron Higuchi. The "Kakuyasu Official App" was launched in October of this year as "Store to ...
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Book] 100 Years of Showa! Jutaro Tamabukuro's #Showa Aru Aru" is now on sale!

Jutaro Tamabukuro's #Showa Aru Aru "Gathering in front of the vinyl book vending machine"...If the Showa Era had continued, it would be the 100th year of the Showa Era, 2025, and we will tell you about a Showa era that will make you think those days were good...Based on "Showa Aru Aru" that is serialized in Weekly Mass, we have created a new series of articles about the past. Based on the serialized "Tamabukuro...
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KANMAKASHI", a new desktop machine for heating sake, is now on sale! Desktop easy-to-use hot-warming machine "Kanmakase" now on sale!

Kanmakase Koizumi Seiki released the Kanmakase KOP-0401/K, a hot-water sake warmer, on November 22. Priced at open price, the direct sales price is 10,000 yen for the aluminum chiroreset and 32,920 yen for the Nosaku tin chiroreset. Shinkame Sake, which produces the Japanese sake "Shinkame...
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Sake-no-Tsukkomi] Actually, it's great! Saitama Prefecture's Sake PR that is working hard

Saitama Prefecture is the fourth largest sake-producing region in Japan, with 31 sake breweries producing a variety of unique sake. December...
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[Campaign] A big campaign has started at five Izumise stores where alcohol and mixers will be given away!

Izumise, which operates the online store chain Liquor Store Liquor, is running a big campaign at five stores, offering one bottle per day at each store, for a total of 365 bottles. The campaign is aimed at those who follow and spread the word on social media. The "Liquor Store" is offering a chance to win a pilsner beloved by kings throughout history! One 330ml can of Radeberger...
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[Information] Capsule toy "The Joy of Sake Goods Collection" "All 6 Sakes" from November 27th

As we mentioned the other day, Kinmiya, Kodama, Iichiko and other popular pub alcoholic drinks have been made into capsule toys and will be on sale from November 27th.
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The film "Kamoshibito," which closely follows a craft saké brewer, will be released in the summer of 2025!

Kamoshibito The documentary film "Kamoshibito" is a four-year documentary film about brewers who are taking on the challenge of craft saké making in Oga ("rice and agave"), Paris ("wakaze") and Minamisoma ("haccoba"). The sake industry is "young people's ...
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Sanwa Shuyu x Seven-Eleven "Iichiko Highball" goes on sale today in the Tokyo metropolitan area and Kyushu.

Iichiko Highball Sanwa Shuzu Co., Ltd. has announced the release of a new canned shochu highball, "Iichiko Highball," a ready-to-drink (RTD) shochu highball jointly developed with Seven-Eleven Japan Co.
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[Useful Information] Website "Get Drunk on Hokkaido" Launches, Introducing Hokkaido's Best Spots for Drinking, Eating, and Traveling

Get Intoxicated with Hokkaido The Hokkaido Tourism Organization (public corporation) has launched a special website, "Get Intoxicated with Hokkaido," dedicated to Hokkaido wine tourism (tourism focused on alcohol, including wine, sake, whiskey, etc.). Hokkaido is home to a wide variety of wineries and sake...
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24 bars have been added to the [Bar MAP] map!

Izakaya MAP with a superb view Famous Izakaya have been added to the map of Izakaya with a superb view! Please make use of it to find Izakaya! Nayu Shiomi Togoshiginza "Tonegawa" Ogikubo "Tonkichi" Yaizu "Tairyo Yamachan" Kameido 3-chome "Isegen Shaba" Matsudo "Suehiro" Mizusawa "Michino...
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Sold out last year! KOIKEYA's "Original Sake x Potato Chips" will be on sale in limited quantities again this year!

Kujerunotomo Aso Umami Huayagu Set KOIKEYA will release "Kujerunotomo Aso Umami Huayagu Set," an original potato chip and original sake pairing set developed in collaboration with Kochi Prefecture sake brewer Drunken Whale Brewery, on November 21, 2024 (Thursday) at the Kochiya O...
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