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Sapporo Beer Surprise: Bitter Bliss FamilyMart will release "Sapporo Beer Surprise: Bitter Bliss," jointly developed with Sapporo Breweries, in limited quantities at approximately 15,800 FamilyMart alcohol stores nationwide from Tuesday, November 12, 2024.

Monster Hunter x Hakutsuru Hakutsuru Shuzo will release a new collaborative product on November 8, 2024 (Friday) to celebrate the 20th anniversary of the Monster Hunter series. The new product will be "Hakutsuru Monster ...

As part of its "Thank you to everyone in Japan for your hard work, Draft Beer Project," Asahi Breweries, Ltd. has traveled to all 47 prefectures in Japan with the "Maruef Car," hosting "Maruef Yokocho Traveling Streets" where people can experience Asahi Draft Beer. Starting in January 2025, the Kyushu E...

Hakutsuru Sake Brewery harvested sake brewing rice grown on the roof of a building in Ginza on Wednesday, October 30. Sake will be brewed with the rice harvested and sold as "Hakutsuru Ginza Tenku-no-No-Shu" (Hakutsuru Ginza Sky Farm Sake) at department stores in Ginza on a limited basis. Hakutsuru began growing rice on the roof of its Tokyo branch in 2007. About 30 meters above the ground...

Diamond Party Ozeki will hold a special "Diamond Party" to commemorate the 60th anniversary of its long-selling product "One Cup 🄬" and the "Tokaido Shinkansen" on Sunday, December 15, 2024, with 60 people selected by lottery to receive a free invitation. This event will be held by JR Central...

Sapporo Winter Story Sapporo Breweries Ltd. will release "Sapporo Winter Story" in limited quantities nationwide on November 6th. This winter staple beer was launched in 1988 as a pioneer of seasonal limited edition products. Its smooth texture, made with a portion of wheat malt, and its Saaz...

Tsuchiura City in Ibaraki Prefecture has started selling Tsuchiura Renkon Shochu (lotus root shochu) for the second year, following last year, to promote the city's specialty, lotus root shochu. Meiri Shuzui of Mito City was in charge of brewing, and 1.2 tons of Tsuchiura-grown lotus root were used. The 3,000 bottles produced were 1.5 times as many as last year....

Don Quijote x Suntory "First Do-Snack General Election" The "First Do-Snack General Election" is being held at Don Quijote affiliated stores nationwide from November 1st. This event proposes new ways to enjoy alcohol to Generation Z, who are increasingly turning away from alcohol. Don Quijote's "Passion Price" offers eight...

The logo on the returnable bottles of Hakusuisha's flagship product, "High Sour," will be changing from the familiar blue to the company's corporate color, red. But it doesn't look out of place, right? That's because the glass and merchandise use the red logo. ♪ For the time being...

The Oenon Group, which produces the well-known Kadokotan and Bottled Chew at Japanese-style pubs, celebrates its 100th anniversary with an Instagram campaign to win an assortment set of Oenon Group products! Campaign Overview ＜How to Participate＞ ①[@oenon_...

Hibiki 40 Years Suntory Limited will be offering 100 bottles of Suntory Whisky "Hibiki 40 Years" for sale by lottery starting on Tuesday, November 5, and will be released on Tuesday, May 27, 2025. The Suntory Whisky "Hibiki" brand was established in 1989 as a 9...

Takara Can Chu-Hi (Yuzu) Takara Shuzo Co., Ltd. will release "Takara Can Chu-Hi (Yuzu)" in limited quantities nationwide on Tuesday, November 19th. "Takara Can Chu-Hi" is the original dry premium chu-hi that was launched on January 24th, 1984.

Hakone Kowakien Yunessun will be introducing the "Shin Sake Bath" on November 1, 2024. The "Sake Bath," which has been in operation since 1984, has become a popular spot for foreign tourists due to its quintessentially Japanese atmosphere. To add a new dimension to the experience, the bath will be designed with a Japanese theme.

Sapporo Black Label "Hokuriku Crab Design Can" Draft Beer Black Label "Hokuriku Crab Design Can" will be released in limited quantities in seven prefectures in the Tokai and Hokuriku regions on October 29th. This product will be released to coincide with the crab fishing season in the Hokuriku region, which begins every November. It will also be used to support the recovery efforts following the earthquake disaster.

Starbucks Coffee Japan and Kirishima Sake Brewery have opened a collaborative facility scheduled to open in the spring of 2026. Designed by Kengo Kuma, the facility will feature a serene space that emphasizes coexistence with the local community and environment and makes use of bamboo. The glass-walled botanical garden will include coffee trees, sweet potatoes...