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[Campaign] Campaign to win original Dewar's bottle display and server

Sapporo Breweries Ltd. will release "Dewar's White Label" and "Dewar's 12 Year Old" products with promotional neckers nationwide on July 30th. To commemorate this, they are running the "Dewar's Double Chance Campaign." The promotional neckers on the eligible products...
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[Snacks] COEDO x Calbee Collaboration Beer Released

COEDO x Calbee will release a limited-edition "Dondo Miino," a beer designed to complement the Miino. "Dondo Miino (Mellow IPA)" will be available in supermarkets, mainly in the Kanto region, from Tuesday, August 6, 2024. Product Overview...
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Sake-no-Tsumari] "Japan's Southernmost Sake" to be Produced on Ishigaki Island

Koefuku Sake Brewery Koefuku Sake Brewery (President: Noritaka Hanna) in Miyara, Ishigaki City will start sake production. It plans to take over the business from Taiseki Brewery and resume sake production on Ishigaki Island. The company aims to start selling "Japan's southernmost sake" made from ingredients produced on the island in the summer of 2026. Ishigaki Island is a rice-producing island...
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[Snacks to go with alcohol] Shochu in a pouch that makes you think it's Weider Inze...?

Korea's popular rice soju, "WON SOJU," has been released in Japan as a new product, "WON SOJU TO GO." This pouch-type product is designed for outdoor use and can be frozen and carried around as an ice pack. It has an alcohol content of 171% TP4T and is 100% Korean...
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[Information] Kumesen Brewery x Bikkuriman "Bikkuriman Whisky Okinawa Island Blue"

Bikkuriman Whisky OKINAWA ISLAND BLUE Lotte Co., Ltd. is pleased to announce the release of Kumesen Brewery Co., Ltd.'s (Head Office: Naha City, Okinawa Prefecture; President and CEO: Yoichi Higa) "Okinawa ISLAND BLUE" series, which has won gold medals at the world's three major liquor competitions for two consecutive years...
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Takara Shochu Highball "Tateishi Uchida's Grape" is now on sale.

UCHITA-ji's GRAPE WARI (Grape Wari) A collaboration product between "UCHITA-ji", a famous bar of Motsuyaki in Tateishi, and Takara Shochu High-ball "Grapes Wari" will be on sale from September 3, 2012. Takara Shochu website does not have the release information yet, but we are looking forward to it...
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Bocchi Za Rokku! ×xNihon-mori "Onikoroshi" is now on sale!

Anime "Bocchi Za Roku! ×x Nihon Zakari "Onikoroshi" Anime "Bocchi Zak Roku! The "Onikoroshi" that Kikuri Hiroi, a character in the anime "Bokuchi Za Rokku! Onkyo and Nihon Zakari collaborated to produce the "SICK HACK" song "Watashi...
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Manager's Tweet] Enjoying Popular Culture at Fuji Rock

I've been able to drink Iichiko at Fuji Rock for a few years now, and I'm glad to see Kikumasa this year. I've been drinking Iichiko at Fuji Rock for a few years now, and this year I'm glad to be able to drink Kikumasa, my favorite sake from the Nada-Gogo brand.
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[Snacks] Quitting Kirin Beer to Start a Craft Gin Distillery

In 2022, three hitmakers who retired from Kirin Brewery founded the Goto Tsubaki Distillery, a craft gin distillery in the Goto Islands of Nagasaki. They reached a turning point in their careers at age 50, aiming to create a sake brewery that is closely connected to the local community. Their craft gin, "GOTOGIN," is...
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[Information] A collaboration cup sake between Kochi's cute and creepy local mascot "Harimatoyabashi" and Tosatsuru Brewery is on sale

Harimatoyabashi x Tosatsuru Sake Brewery Tosatsuru Sake Brewery began selling cup sake in collaboration with Harimatoyabashi, a cute and creepy local mascot from Kochi, on the Tosatsuru online shop on Wednesday, July 24th. Product Information Name: Ha...
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Newly released "Hi-Sky," a refreshingly bitter new sour from Hakusuisuisya.

Hi-Ski A new, refreshingly bitter sour "Hi-Ski" has been released by Hakusuisui-sha, which is famous for its high sours with split ingredients. It is not sweet, and the whiskey aroma lasts until the last sip. It also contains a hint of lemon juice, which gives it a refreshing and...
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[Useful Information] Nagasaki City's "Summer Beer Train" will be held again this year

The Summer Beer Train, which allows you to enjoy beer on a streetcar, will be running again this year, marking its 30th anniversary. The 90-minute round-trip trip from Sofukuji Temple to Urakami Depot costs 4,950 yen per person, and includes all-you-can-drink options for six drinks and a boxed lunch.
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[Book] "It tastes even better when you understand the reasons! A textbook for enjoying whiskey" is now on sale, proposing various ways to enjoy whiskey.

"Understanding the Reasons Makes Whisky Even More Delicious! A Textbook for Enjoying Whisky" Natsume Publishing Co., Ltd. (Chiyoda-ku, Tokyo; CEO: Masataka Tamura), a publisher of practical, children's, and educational books, will release "Understanding the Reasons Makes Whisky Even More Delicious! A Textbook for Enjoying Whisky" on July 16th...
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[Bar News] Bankruptcies of "long-established companies" with over 100 years of history surge, with a record high of 74 cases in the first half of 2024

The "stability of long-established businesses" is fading, and traditional industries are disappearing. Cases of Japan's world-renowned "long-established businesses" closing their doors are on the rise. There were 74 bankruptcies of long-established businesses with a history of over 100 years since their founding in the first half of 2024 (January-June). This is an increase of approximately 2...
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[TV program] Tomorrow's final episode of "Otona no Shiun" heads to Noge, the mecca for drinkers

"Otona no Shinon" "Otona no Shinon," which airs every Saturday from 8 p.m. on the BS broadcasting station "BSJapanext," will be airing its final episode on Saturday, July 27th. MC Eiichiro Funakoshi and hostess Takashima...
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[Bar Information] Obon Holiday Information for Tateishi "Uchida"

Uchida, a popular motsuyaki restaurant in Tateishi, has announced that it will be closed for the Obon holiday this year. It will be open from August 11th (Sun) to 15th (Thu). It will also be closed from July 25th (Thu) to 29th (Mon). @sekainoatuko Takara's Uchida Shochu Ha...
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Magazine] "HOCRABI Magazine," a magazine specializing in Hokkaido's craft beers, is launched.

Finally born! The first issue of a magazine dedicated to Hokkaido craft beer! Currently, there are about 40 craft breweries in Hokkaido, and the first issue includes "Southern, Northern, and Eastern Hokkaido" sections. The first issue includes "Southern, Northern, and Eastern Hokkaido" editions, as well as roundtable discussions, event reports, and other features...
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Heineken's first non-alcoholic beer at Fuji Rock Festival '24

Fuji Rock Festival '24 Heineken Booth Heineken is the beer of Fuji Rock! Heineken booths will be set up at five locations at Fuji Rock Festival '24, including the first-ever yellow cliff area....
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Limited quantities of "Fukuju," a can of sake with an original label commemorating the 150th anniversary of the Kobe-Osaka Railway, are now on sale.

This year marks the 150th anniversary of the opening of the railroad between Kobe Station and Osaka Station. The sake brand "ICHI-GO-CAN®" will sequentially release a limited quantity of ICHI-GO-CAN® cans designed to commemorate the 150th anniversary of the opening of the railway on July 23 (Tue.). Product Details ...
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The first installment of the "Chikyu-no Arukikata Hiroshima Hen" collaboration label sake is now on sale! Sake collaboration labeled with "Chikyu no Arukikata Hiroshima Hen" is now on sale!

Globe-Trotter Original Sake (Hiroshima, Kamoizumi Sake Brewery) Japan Technology Solutions Corporation, a sake planning and sales company, will release on July 18 a collaboration label sake with Globe-Trotter Hiroshima, called Globe-Trotter Original Sake (Hiroshima, Kamoizumi Sake Brewery), which...
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