Topics.

Uchida, a famous bar in Tateishi that offers popular items like t-shirts, pouches, caps, and hats, will be releasing a new item, the "U Parka," in early December. It's available in sizes M, L, and XL, and comes in black, priced at 8,000 yen (tax included)! What a bargain!

SAKE Bakka Oka Sake Tabi - Please Buy Me a Drink" - Yoichi Okano and The Mummy Sakai's special location program "SAKE Bakka Oka Sake Tabi - Please Buy Me a Drink" (Hiroshima Home Television) will be broadcast for three consecutive weeks starting today, Thursday, November 14, at midnight. Loving Sake...

Sapporo Draft Beer Black Label "JRA Arima Kinen Can" Tie-up with the "69th Arima Kinen," the year-end dream race sponsored by JRA, is now on sale in limited quantities nationwide from November 12. ...

Sapporo WITH BEER Amber Ale Sapporo Beer will release "Sapporo WITH BEER Amber Ale" in limited quantities nationwide from today. This product is a product of Sapporo Beer's 2024 business policy to revitalize the Japanese beer market....

We are now accepting pre-orders for "Travelling the World: Michinoku Fukushima, Miyagi, Iwate, Aomori" (J21 Michinoku Fukushima, Miyagi, Iwate, Aomori 2025-2026) (scheduled for release on February 20, 2025). Product Overview: "Travelling the World..."

Toyohashi Railway's "Oden Train" will begin operating again this year on Friday, November 8th. It normally runs every Friday, Saturday, and Sunday, but this time the period will be extended until Golden Week in 2025. Enjoy piping hot oden and beer while being rocked by train...

Imayo Tsukasa Sake Brewery in Niigata City, Niigata Prefecture, is recruiting full-time employees for its Sales Department. The application deadline is Monday, December 30, 2024. Alcohol lovers! Work at a historic sake brewery and share the wonders of Japanese sake with the world! Earn double points! Imayo Tsukasa Sake Brewery...

Sapporo Beer Surprise: Bitter Bliss FamilyMart will release "Sapporo Beer Surprise: Bitter Bliss," jointly developed with Sapporo Breweries, in limited quantities at approximately 15,800 FamilyMart alcohol stores nationwide from Tuesday, November 12, 2024.

Monster Hunter x Hakutsuru Hakutsuru Shuzo will release a new collaborative product on November 8, 2024 (Friday) to celebrate the 20th anniversary of the Monster Hunter series. The new product will be "Hakutsuru Monster ...

As part of its "Thank you to everyone in Japan for your hard work, Draft Beer Project," Asahi Breweries, Ltd. has traveled to all 47 prefectures in Japan with the "Maruef Car," hosting "Maruef Yokocho Traveling Streets" where people can experience Asahi Draft Beer. Starting in January 2025, the Kyushu E...

Hakutsuru Sake Brewery harvested sake brewing rice grown on the roof of a building in Ginza on Wednesday, October 30. Sake will be brewed with the rice harvested and sold as "Hakutsuru Ginza Tenku-no-No-Shu" (Hakutsuru Ginza Sky Farm Sake) at department stores in Ginza on a limited basis. Hakutsuru began growing rice on the roof of its Tokyo branch in 2007. About 30 meters above the ground...

Diamond Party Ozeki will hold a special "Diamond Party" to commemorate the 60th anniversary of its long-selling product "One Cup 🄬" and the "Tokaido Shinkansen" on Sunday, December 15, 2024, with 60 people selected by lottery to receive a free invitation. This event will be held by JR Central...

Sapporo Winter Story Sapporo Breweries Ltd. will release "Sapporo Winter Story" in limited quantities nationwide on November 6th. This winter staple beer was launched in 1988 as a pioneer of seasonal limited edition products. Its smooth texture, made with a portion of wheat malt, and its Saaz...

Tsuchiura City in Ibaraki Prefecture has started selling Tsuchiura Renkon Shochu (lotus root shochu) for the second year, following last year, to promote the city's specialty, lotus root shochu. Meiri Shuzui of Mito City was in charge of brewing, and 1.2 tons of Tsuchiura-grown lotus root were used. The 3,000 bottles produced were 1.5 times as many as last year....

Don Quijote x Suntory "First Do-Snack General Election" The "First Do-Snack General Election" is being held at Don Quijote affiliated stores nationwide from November 1st. This event proposes new ways to enjoy alcohol to Generation Z, who are increasingly turning away from alcohol. Don Quijote's "Passion Price" offers eight...

The logo on the returnable bottles of Hakusuisha's flagship product, "High Sour," will be changing from the familiar blue to the company's corporate color, red. But it doesn't look out of place, right? That's because the glass and merchandise use the red logo. ♪ For the time being...

The Oenon Group, which produces the well-known Kadokotan and Bottled Chew at Japanese-style pubs, celebrates its 100th anniversary with an Instagram campaign to win an assortment set of Oenon Group products! Campaign Overview ＜How to Participate＞ ①[@oenon_...