Topics.

Nishibori Sake Brewery, a historic sake brewery in Oyama City, Tochigi Prefecture, will be featured on TV Asahi's "Matsuko & Ariyoshi's Karisome Tengoku" on Friday, January 30th from 8:00 PM. The program will cover sake brewing (including "ILLUMINA," a sake fermented with LED light) and other topics...

Yakitori Bunraku, a popular bar in Ueno, has expanded its business hours. [Before change] Weekdays: 2 PM - 11 PM ⁡ Weekends and holidays: 12 PM - 10 PM [After change] Weekdays: 12 PM - 11 PM ⁡ Weekends and holidays: 11 AM - 10 PM Address: Taito-ku, Tokyo 110-0005...

A new brand experience hub for the popular Sapporo Black Label and Yebisu draft beers will open in October 2026 at the Ginza Lion Building in Tokyo's Ginza district. The historic Ginza Lion Building was founded in 1934, and this renovation will see the addition of Black Label on the fourth floor...

Nikaido Sake Brewery, a long-established sake brewery in Hiji Town, Oita Prefecture, is producing a documentary film featuring internationally acclaimed Japanese soccer player Maya Yoshida as part of its 160th anniversary project. The three-part film will be primarily aimed at the US market...

In 2026, Sapporo Breweries (Sapporo Holdings Group) announced that it would mark its 150th anniversary by transitioning from a manufacturing industry to a creative industry and strengthening its marketing efforts with an emphasis on unique experience value. In 2025, amid a budget-conscious consumer environment, the company's flagship brand, "Sapporo Breweries,"...

Sapporo Beer has teamed up with General Scale, the label created by Yasuhiro Mihara, designer of the popular fashion brand Maison Mihara Yasuhiro, to create the Black Label x General Scale Collaboration Sneak...

The "Kura-kai" (Opening of the Breweries) is a celebration of the new sake from Nada, Japan's premier sake-producing region, and a way to show appreciation to everyone. This year, the Nada Gogo region will once again be uniting to hold a joint Kura-kai event! A number of top sake makers will be participating! Come and enjoy a winter-only tasting event featuring freshly pressed new sake and warm sake...

Orion Beer has released its first collaborative merchandise with Jonas Claesson, a popular Swedish illustrator living in Australia. Claesson's unique designs are inspired by nature, animals, and the outdoors.

NMBE PRODUCT will be releasing apparel merchandise from "Koi and Unagi no Marumasuya Main Branch," a long-established bar representing Akabane. The caps are already sold out. The T-shirts and long-sleeved T-shirts are made to order. Pre-order here: ba...

Takara Shuzo Co., Ltd. will release a limited-edition Takara Shochu Highball <Ehime Iyokan> nationwide on Tuesday, January 20th. <Ehime Iyokan> pairs well with the dry taste of Takara Shochu Highball, and is a limited-edition flavor from the popular Japanese citrus series.

We're running a campaign in conjunction with the Sapporo Beer Black Label TV commercial "Adult Elevator," featuring messages from Satoshi Tsumabuki and Yumi Matsutoya. The campaign runs from midnight on Monday, January 5, 2026, to 12:00 noon on Tuesday, January 13, 2026. Prizes include: