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Simile" joins the keychain line of official Tama-chan Channel merchandise.

Simile Keychain "Simile" is now available as a keychain, bottle tag, Senja-fuda, and other useful keychain series. The "oval key holder" is made of colored acrylic with a sense of transparency...
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Rare whiskey with "Godzilla-1.0" label to go on sale.

A special whiskey in collaboration with the movie "Godzilla-1.0" will be sold by lottery on WHISKY MEW, a website specializing in whiskey. The label was designed by director Takashi Yamazaki, and whisky critic Hideo Yamaoka carefully selected a 1986 "Glenrothes" single-mo...
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Monster Hunter x Hakutsuru" limited collaboration sake goes on sale on November 8 (Fri.)!

Monster Hunter x Hakutsuru To commemorate the 20th anniversary of the "Monster Hunter" series, a "Monster Hunter x Hakutsuru" limited edition collaborative sake will be released on Friday, November 8. The new product will be "Hakutsuru Monster Hunter x Hakutsuru" featuring the 20th anniversary visual on the package.
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Hoppy's third president, Meena, will appear on BS Fuji's program for two weeks.

BS Fuji "Prime Online Saturday" Ms. Mina Ishiwatari, the third president of Hoppy Beverage, will appear on "Prime Online Saturday" broadcast live every Saturday at 6:00 p.m. for two weeks on October 19 and 25. The topic of the first week will be the third generation of the company since its establishment...
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Special "Diamond Party" Event Commemorating the 60th Anniversary of the Tokaido Shinkansen and Ozeki's "One Cup 🄬" Starts Accepting Entries

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Tweet from the manager] Mitaka Hachocho is spontaneously turning into a side street.

Hatchocho in Mitaka, which used to be a red-light district in the olden days, is officially called "Musashi-Hatcho Tokubutsu Dori" (Musashi Hatcho Special Drinking Street), which is a rare drinking street where young people who used to work in Kichijoji and other places opened one store after another and spontaneously turned into a side street...
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[Snacks to go with alcohol] What!? Drinking too much alcohol can make your hair gray!?

When you drink too much alcohol, your liver can't keep up with the breakdown of alcohol, which increases the amount of active oxygen, adversely affecting cells and melanin production, leading to more gray hair. Furthermore, the breakdown of alcohol consumes the protein that makes up hair, making it harder for nutrients to reach the hair. This, combined with aging, can accelerate graying. Here are some countermeasures...
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[Snacks to go with alcohol] Canned chuhai market shifts away from strong drinks and towards low-alcohol products due to health-conscious trends

In recent years, demand for low-alcohol products has been increasing in the canned chuhai market. While the high-alcohol "strong" drinks that were once popular have become a trend, consumers are increasingly expressing their desire to avoid getting drunk, prompting alcoholic beverage manufacturers to strengthen their lineups of low-alcohol products.
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[Information] Expensive? No, it's the best value for money! "Premium Highball Yamazaki (Gorgeous and Rich Flavor)" Newly released in limited quantities

Suntory Premium Highball Yamazaki (Gorgeous and Rich Flavor) 350ml Can Starting Tuesday, December 24th, Suntory will be releasing a limited number of "Suntory Premium Highball Yamazaki (Gorgeous and Rich Flavor) 350ml Can" nationwide. Suntory is a company founded by its founder...
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Bankruptcy Trends] Restaurant bankruptcies on pace to reach a record high; competition among "Izakaya" and "Ramen" restaurants intensifies further.

Teikoku Databank conducted a survey and analysis of restaurant bankruptcies. <Restaurant bankruptcies are on pace to reach a record high, and competition among izakaya (Japanese-style pubs) and ramen stores is intensifying....
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[Kura-kai] Chikuma Nishiki Sake Brewery 2024 Autumn Thanksgiving Festival to be held in Saku City, Nagano Prefecture

Chikuma Nishiki Sake Brewery 2024 Autumn Thanksgiving Festival Chikuma Nishiki Sake Brewery, a long-established sake brewery in Saku City, Nagano Prefecture, will hold its annual Autumn Thanksgiving Festival on Saturday, October 12th and Sunday, October 13th. In addition to limited-edition sake tastings and special sales, there will also be a limited-edition "Sake Gacha" machine, so you'll have to wait until the day to see what you win...
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Gunma's oldest sake brewery "Makino Sake Brewery" and coffee! SAKE Coffee Daibai" drip packs are now available in limited quantities!

SAKE Coffee Daibai, a coffee manufacturer, wholesaler, and retailer in Takasaki City, Gunma Prefecture, launched "SAKE Coffee Daibai," a coffee unique to Gunma, in collaboration with a Gunma sake brewery, on October 1 (Tuesday), Coffee Day and Sake Day, in limited quantities. Coffee...
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[Insider Tip] Limited release of "ICHI-GO-CAN®" sake designed after the Tsuchiura Fireworks Festival, one of Japan's three major fireworks festivals!

ICHI-GO-CAN® "Tsuchiura Fireworks" Agnavi, the developer of the Japanese sake brand "ICHI-GO-CAN®," will release "ICHI-GO-CAN®" bottles featuring the design of the Tsuchiura National Fireworks Competition, one of Japan's three major fireworks festivals, starting in early October 2024.
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[Free Webinar] Alcohol Knowledge You Need to Know Now "Drinking Education Seminar by Drunk Driving Prevention Instructor" to be held on Wednesday, October 16th

Tokai Electronics Co., Ltd. (Head office: Fuji City, Shizuoka Prefecture; CEO: Tetsuya Sugimoto), a developer and distributor of alcohol detection systems, IT roll call systems, and traffic management systems, is pleased to announce the holding of a "Drinking Education Seminar by Drunk Driving Prevention Instructors: 'Drunk driving is not an accident, it's a crime!'"
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[Information] "Drunk Tsukaji's Standing Soba" to Toranomon's "Soba Restaurant Oyoshida"

Soba Restaurant Oyoshida. Drunk Dragon's Tsukaji Takemasa travels around Japan in search of the common man's favorite, "standing soba," on the program "Drunk Tsukaji's Wandering Standing Soba." He visited Soba Restaurant Oyoshida in Toranomon. Directly operated by Akita's Chitosemori Brewery, which was founded in 1872, it's a soba restaurant during the day and a...
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[Sake Snacks] Applications open for "2025 Miss SAKE," an ambassador who will promote the appeal of sake

Miss SAKE 2025 will see approximately 500 events throughout the year! We are now accepting applications for Miss SAKE 2025, an ambassador who will promote the traditional Japanese culture of sake. You can apply yourself! Or, if you know a perfect sake-loving woman, you can introduce her to the event!
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[Information] Disposable container manufacturer launches "no-throw" product: sustainable wine bag

Sustainable Wine Bags Kobayashi Co., Ltd., a manufacturer of plastic products including food containers, began accepting pre-orders for reusable "wine bags" on Makuake on September 9, 2024. Pre-orders will be accepted until November 8...
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[Insider Tip] One Cup Ozeki has become an ice cream!

One Cup Ozeki Ice Cream: Starting on October 10th, "One Cup Day," "One Cup Ozeki" ice cream, a collaboration with SAKEICE, a brand specializing in sake ice cream, will be on sale! Made with generous amounts of "One Cup Ozeki," it boasts a robust alcohol content of approximately 41% ABV and 4% ABV.
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[Alcohol Snacks] The Ministry of Health, Labour and Welfare releases "Alcohol Watch," which lets you quickly find out the amount of alcohol in your drink and the time it takes to break it down

On September 20, the Ministry of Health, Labour and Welfare released "Alcohol Watch," a tool that allows users to easily understand the alcohol breakdown time and pure alcohol content after drinking. Users can select various types of alcohol, such as beer, shochu, and sake, and calculate the pure alcohol content and breakdown time...
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[Celebrating 51st Anniversary] Nishi-Ogikubo Yakitori Ebisu celebrates its 51st anniversary

Nishi-Ogikubo "Ebisu" Founded in 1973 (Showa 48), Yakitori Ebisu, a long-established bar in Nishi-Ogikubo, will be holding a two-day anniversary celebration today, October 2nd (Wed) and 3rd (Thu). Details will be revealed when you visit, but last year, for their 50th anniversary, draft beer was half price! West Exit...
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