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Magazine] "HOCRABI Magazine," a magazine specializing in Hokkaido's craft beers, is launched.

Finally born!　The first issue of a magazine dedicated to Hokkaido craft beer! Currently, there are about 40 craft breweries in Hokkaido, and the first issue includes "Southern, Northern, and Eastern Hokkaido" sections. The first issue includes "Southern, Northern, and Eastern Hokkaido" editions, as well as roundtable discussions, event reports, and other features...

2024.07.25

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Heineken's first non-alcoholic beer at Fuji Rock Festival '24

Fuji Rock Festival '24 Heineken Booth Heineken is the beer of Fuji Rock! Heineken booths will be set up at five locations at Fuji Rock Festival '24, including the first-ever yellow cliff area....

2024.07.24

Topics.welcome news

Limited quantities of "Fukuju," a can of sake with an original label commemorating the 150th anniversary of the Kobe-Osaka Railway, are now on sale.

This year marks the 150th anniversary of the opening of the railroad between Kobe Station and Osaka Station. The sake brand "ICHI-GO-CAN®" will sequentially release a limited quantity of ICHI-GO-CAN® cans designed to commemorate the 150th anniversary of the opening of the railway on July 23 (Tue.). Product Details ...

2024.07.23

Topics.welcome news

The first installment of the "Chikyu-no Arukikata Hiroshima Hen" collaboration label sake is now on sale! Sake collaboration labeled with "Chikyu no Arukikata Hiroshima Hen" is now on sale!

Globe-Trotter Original Sake (Hiroshima, Kamoizumi Sake Brewery) Japan Technology Solutions Corporation, a sake planning and sales company, will release on July 18 a collaboration label sake with Globe-Trotter Hiroshima, called Globe-Trotter Original Sake (Hiroshima, Kamoizumi Sake Brewery), which...

2024.07.22

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New Products] Third Collaboration between ISEKADO and Aeon! The Past and the Future

ISEKADO "So Far" and "From Now On" The third collaboration between ISEKADO, a famous craft beer maker in Mie Prefecture, and AEON, "ISEKADO So Far" and "ISEKADO From Now On" are on sale from Thursday, July 18th. IS...

2024.07.21

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[Information] JINRO releases special shochu that can only be enjoyed once every 100 years

Ilbok Jinro 1924 Heritage Jinro has released a special soju that can only be enjoyed once every 100 years. This limited edition soju is crafted using traditional Korean methods and extremely rare ingredients. The flavor is complex, deep, and exceptionally smooth. This soju...

2024.07.20

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[Hometown Tax Donation] Once every five years! A rare shochu appears as a hometown tax return gift in Izumi City, Kagoshima Prefecture

Izumi City, Kagoshima Prefecture, has introduced a set of two bottles of "Namazu," a rare shochu that is only released once every five years, as a return gift for hometown tax donations. Brewed by Kamishuzo, this shochu is available in two varieties: "Aka Namazu," an undiluted shochu with an alcohol content of 37%, and "Yon Namazu," a limited edition shochu that is only sold once a year.

2024.07.20

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[New Product] New products will be released at Kinmiya's Miyazaki main store on August 8th

Miyazaki Honten, famous for Kinmiya Shochu, posted on their official Instagram that they will be releasing a new product on Thursday, August 8th. What is it? Maybe shochu? Maybe sake? miyazaki_honten

2024.07.19

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[Information] "Sake for Adults - Educational Trip" to Tochigi Prefecture's oldest sake brewery

A one-day tour filled with sake. Tobu Railway Co., Ltd., Tobu Top Tours Co., Ltd., Daiichi Shuzo Co., Ltd., the Japan Famous Sake Association Headquarters, and Okanaga Co., Ltd. are collaborating to promote Sano City through sake and revitalize the area along the railway line. The tour, held on September 7th, will feature Tochigi...

2024.07.19

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TAMA-CHANNEL's official merchandise key chains are now on sale.

Key chains are now available at tamazon, the official online store of Tamachannel, a YouTube channel that is very popular among jogers. There are three types: "Water Quality Survey", "Vinegared Miso Nian", and "Kamimono", which are performed when eating stewed food! Not only can they be used as key chains, but also as bottle tags, Senja-fuda...

2024.07.18

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[Useful Information] "Thank you to everyone in Japan for your hard work! Project" is heading to Hokkaido

"Maruef Yokocho Traveling" to Hokkaido As part of the "Thank you to everyone in Japan for your hard work! Project," "Maruef Yokocho Traveling" will be held in Hokkaido from July 16th, allowing visitors to experience the world of Asahi Draft Beer. The event car, the "Maruef Car," will travel to each city...

2024.07.17

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Sake-no-Tsukkomi] Sapporo Beer. Winery in Katsunuma, Yamanashi to be closed by May 2013 and wine production base to be consolidated in Okayama.

Sapporo Breweries announced that it will close its wine production facility in Yamanashi Prefecture by May 2025 and consolidate its production base at Okayama Winery in Akaban City. The winery to be closed is Grand Polaire Katsunuma Winery in Koshu City, Yamanashi Prefecture. Based on the company group's mid-term management plan, the optimal production...

2024.07.15

Topics.conversation to liven up a cup of sake (esp. in the context of a tea ceremony)

Seibu "Seibu Restaurant Traveling "52-Seat Bliss"" Tourist Train Connecting Shinjuku and Ikebukuro

52 Seats of Bliss Seibu Railway will operate the sightseeing train "Seibu Traveling Restaurant '52 Seats of Bliss'" as a special beer train on Saturday, August 17, 2024. On the train, craft beers from Chichibu, such as "Shatoro Toroakari on August 15" and "Holi on December 3" will be served.

2024.07.15

Topics.welcome news

Mos Burger x Otter "Mixed Shake New Otter " is back!

Starting on July 17, 2024 (Wednesday), "Mawaru Shake Shinsei Ottersai Non-Alcohol" using Asahi Shuzo's rice malt amazake "Shinsei Amazake" will be available in limited quantities at Mos Burger outlets nationwide. This is the third collaboration since the first collaboration in 2020, the last being "Mawaru Shake ...

2024.07.14

Topics.conversation to liven up a cup of sake (esp. in the context of a tea ceremony)

Takara Fermented Distilled Sour, a new market-creating chu-hi that goes well with meals, goes on sale.

Takara Fermented Distilled Sour Takara Shuzo Co., Ltd. will release "Takara Fermented Distilled Sour" ＜Clear＞＜Lemon＞＜Grape＞ nationwide on Tuesday, September 10. The canned shochu high drink market is experiencing a trend toward "lower alcohol content" and "less sweet" flavors. Some drinkers are looking for a "low...

2024.07.14

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[Snacks to go with drinks] "Baby Star x Isomaru Suisan" collaboration

Oyatsu Company, Inc. and SFP Holdings, Inc. announced their first collaboration with the seafood izakaya restaurant "Isomaru Suisan." Starting July 15, 2024, they will be releasing "Baby Star Ramen," a recreation of Isomaru Suisan's popular "Crab Miso Shell Grill" menu item. Additionally, the ramen will be available at Isomaru Suisan restaurants nationwide...

2024.07.13

Topics.conversation to liven up a cup of sake (esp. in the context of a tea ceremony)

LAWSON is now selling the meat fried rice supervised by "Merci," a representative "Wase-meshi" restaurant that suddenly closed its doors.

Founded in 1958, Merci has been satisfying the appetites of Waseda University students with its inexpensive and delicious food. Mercy", a long-established machchuka restaurant that has been serving cheap and tasty "wasemeshi" to fill the stomachs of Waseda University students, suddenly closed its doors the other day due to succession problems. The popular Machinuka restaurant, which has been a favorite of Waseda students for more than half a century, has...

2024.07.13

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[New Release] The "Sapporo Otoko Ume Sour Salty Ume" returns with an improved "salty flavor" in limited quantities

"Sapporo Otoko Ume Sour Salty Plum" "Sapporo Otoko Ume Sour Connoisseur's Salty Plum," released in limited quantities last July and a popular drink, is back on sale on Tuesday, July 9th, with even more refinement. Product Information □Product Name Sapporo Otoko Ume Sour Salty...

2024.07.11

Product Information

[Reopening] Osakaya, a long-established store in Monzen-Nakacho, reopens after 8 months

Osakaya in Monzen-Nakacho celebrates its 100th anniversary this year. Osakaya, a famous bar in Monzen-Nakacho famous for its stewed skewers, had been closed since October last year, but quietly reopened on Tuesday, July 9th. It caters mainly to regular customers, so it can be difficult to get in...

2024.07.11

Topics.Bar Information

The popular "Lemon Sour of the Future" will be re-released! Paid tasting event will be held!

Future Lemon Sour Future Lemon Sour, which was released in limited quantities on June 11 and became a hot topic when the lid was opened, will be released in limited quantities in the Tokyo metropolitan area and nine prefectures in the Kan-shinetsu area from August 27. From June 3 to June...

2024.07.09

Topics.Product Information

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