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[Information] Rinki Sakurahen, a craft beer aged in whiskey barrels. The second edition will go on sale from May 17th.

Hiroshima Neighborly Brewing, a craft beer brewery on Hondori Street in Hiroshima City, has released Rinkiouhen, a craft beer aged in whiskey barrels from Sakurao Brewery & Distillery in Hatsukaichi City, Hiroshima.

2024.05.20

Topics.welcome news

The Ministry of Agriculture, Forestry, Fisheries and Fisheries of Japan warns that "using alcoholic beverages with energy drinks is dangerous.

The Ministry of Agriculture, Forestry, and Fisheries (MAFF) has issued a warning that drinking alcohol and energy drinks together poses a health risk of caffeine overdose. This was in response to a spike in inquiries on May 8, which the ministry believes was influenced by a popular YouTube video. The ministry...

2024.05.18

Topics.conversation to liven up a cup of sake (esp. in the context of a tea ceremony)

[Limited Quantity] Iwashita's New Ginger and Takara's "Shochu Highball" collaboration! Due to popular demand, it's back again this year!

Takara Shuzo Co., Ltd. will release "Takara Shochu Highball" <Iwashita's New Ginger®>" in limited quantities nationwide on Tuesday, June 4th. Takara Shochu Highball was first released in the late 1940s, and is said to be the origin of the word "chuhai" (chuhai).

2024.05.18

Topics.Product Information

[Talk show] Discover the charm of the legendary sake, Hois! Talk event with CEO Ryuma Goto

Is Bunkitsu the only place in Roppongi where you can enjoy it? A talk event where you can enjoy the world of "Neo-Japanese Cuisine" while sipping the legendary sake "Hoisu." A talk show featuring Ryuma Goto, the third-generation owner of Goto Shoten, which produces "Hoisu," a legendary sake beloved by the common people as a high-class substitute for highballs shortly after the war.

2024.05.17

EventsTopics.welcome news

Hakutsuru Sake Brewery and Kobe's local character "Kobepipo" collaboration goods, 8 types in total, will go on sale on May 16!

Hakutsuru Sake Brewery Co., Ltd. will release a total of eight types of goods in collaboration with Kobepipo* at the Hakutsuru Sake Brewery Museum and other directly managed stores from May 16, 2024. These goods were created by Akiko Miyako, a local Kobe essay cartoonist and illustrator. The intention of our employees...

2024.05.16

Topics.news from the sake brewery

[45th anniversary of release] "iichiko" releases special highball can "iichiko SPECIAL HIGHBALL"!

iichiko SPECIAL HIGHBALL Sanwa Shurui Co., Ltd. (Head office: Usa City, Oita Prefecture; President: Kazunori Nishi) has announced the release of a canned RTD (Ready To Drink) shochu highball, "iichiko SPECIAL HIGHBALL."

2024.05.16

Topics.Product Information

[Snacks to go with alcohol] Eat them with beer! Four new products in the "Mister Potato" series are now available

Mr. Potato will be releasing four new products in the "Mr. Potato" series of potato chips, which can be enjoyed by people of all ages, from adults to children, on Monday, May 27th. The original flavor has a light salty taste, while the sour cream and onion flavor is refreshing and creamy...

2024.05.15

Topics.conversation to liven up a cup of sake (esp. in the context of a tea ceremony)

[Campaign] Let's go to a bar with Akaboshi! "Akaboshi★Festival" is now being held, where you can draw a lottery ticket and win Akaboshi merchandise.

"Akaboshi★Festival" will be held from Monday, May 13th, where you can enter a lottery once for every bottle of Sapporo Lager Beer, commonly known as "Akaboshi." Prize A is an original drawstring bag, and prize B is an original can badge. Each participating store will receive three A prizes and ten B prizes, so...

2024.05.14

campaignTopics.

[Event Information] "Barley Harvest Festival 2024" to be held at Kokunogura in Karashima, the hometown of Sanwa Shurui

The 2024 Barley Harvest Festival will be held on Sunday, May 26th at Karashima Kokunokura, located in Usa City, Oita Prefecture, the home of Sanwa Shurui, famous for its Iichiko sake. The event will feature a variety of programs to celebrate the wheat harvest and showcase the charms of the local area...

2024.05.13

EventsTopics.news from the sake brewery

[Insider Tip] Hoppy with a side?! The fourth installment of "The Joy of Alcohol" is here, a must-have for bar lovers!

The fourth installment of the "Joy of Sake" series is here! Experience the bar-style atmosphere at home with the "Joy of Sake Miniature Collection 4"! This lineup of Hoppy, Kodama Vice, Satsuma Shiranami, and Denki Bran beers is a must-have for bar lovers! Released in late May 2024.

2024.05.12

Topics.welcome news

[Sake Brewery Information] Fire breaks out at Mizutani Sake Brewery in Aisai City, Aichi Prefecture, which has been in business since the Edo period

Mizutani Sake Brewery, Aisai City, Aichi Prefecture On the afternoon of Thursday, May 9th, a fire broke out at Mizutani Sake Brewery, a sake brewery with roots in the Edo period in Aisai City, Aichi Prefecture, completely burning down the wooden sake brewery and residence. The fire is believed to have started while an employee was working on overheating the brewery, and firefighting efforts continued for approximately eight hours. Fortunately, no one was injured...

2024.05.11

Topics.news from the sake brewery

[Snacks to go with your drinks] Sometimes you don't have an opener. 10 ways to open a wine cork with a substitute!

I want to open a bottle of wine, but I don't have a corkscrew. Wine can be easily opened using a corkscrew, and it's a must-have item for wine lovers. However, what if you lose your corkscrew at home, or you're trying to open a bottle of wine outside?

2024.05.10

Topics.conversation to liven up a cup of sake (esp. in the context of a tea ceremony)

[Product Information] Takara "Shochu Highball" <Yamaguchi Summer Mandarin Orange Mix> Limited Quantity Release

Takara Shuzo Co., Ltd. will release a limited edition of "Takara Shochu Highball" <with Yamaguchi Summer Mandarins>" nationwide on Tuesday, May 14th. Japanese citrus fruits are a perfect match for the dry taste of Takara Shochu Highball, and the Japanese citrus series...

2024.05.10

Topics.Product Information

[Snacks to go with your drinks] Chibi Maruko-chan x Hatsukame Brewery Collaboration Sake "Father Hiroshi" to be released again this year! Pre-orders open from May 7th (Tue)

We have decided to release a new "Chibi Maruko-chan" product, a Japanese sake in collaboration with Hatsukame Brewing Co., Ltd. (Fujieda City, Shizuoka Prefecture). The first collaboration between "Chibi Maruko-chan" and Hatsukame Brewing was in 2021. To celebrate Father's Day and Hiroshi's birth...

2024.05.08

Topics.conversation to liven up a cup of sake (esp. in the context of a tea ceremony)

[Business succession] Yoshimi in Sakae, Nagoya, was on the verge of closing, but a new owner has appeared and it has made a fresh start

Yoshiki, Naka Ward, Nagoya The owner of Yoshiki, a popular leek ramen restaurant in Shinsakae, Naka Ward, Nagoya, passed away on Tuesday, April 30th, bringing the restaurant to a close after 31 years of business. However, the owner was desperately searching for a new owner...

2024.05.06

Topics.holidayBar Information

[Snacks to go with drinks] Grand prize winners in each category will be decided at the "2024 Mrs. SAKE Japan / Mr. SAKE JAPAN Final Selection"!

2024 Mrs. SAKE Japan / Mr. SAKE JAPAN New ambassadors have been selected to connect the charm of Japanese culture, focusing on the traditional Japanese art of sake, to the world. 2024 Mrs. SAKE winners announced (from left):

2024.05.05

Topics.conversation to liven up a cup of sake (esp. in the context of a tea ceremony)

Sake and Meitetsu Train Collaboration! ICHI-GO-CAN®, Aichi's pride and joy sake in an aluminum can with a train label, is now on sale at Meitetsu Shoten!

From May 1, 2024 (Wed.), at Meitetsu Shoten on the 1st floor of the Men's Building of Meitetsu Department Store Main Store in front of Meitetsu Nagoya Station, in collaboration with the Japanese sake brand "ICHI-GO-CAN®," the 1200 Series, 2200 Series, 6000 Series, 9500/91...

2024.05.04

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[Snacks to go with drinks] Will beer company Heineken enter the mobile phone business?

"The Boring Phone" The beer company Heineken has announced the classic flip phone, the "Boring Phone." This phone only has basic functions such as calling, SMS, an address book, FM radio, and simple games. Hardware...

2024.05.03

Topics.conversation to liven up a cup of sake (esp. in the context of a tea ceremony)

Tamatebako" in front of Haijima Station, operated by Ishikawa Sake Brewery, serves craft beer on tap during GW.

Tamatebako Founded in 161. Ishikawa Shuzo, well known for its sake "Tamanboast", "Tama no Megumi", and craft beer "TOKYO BLUES", opened "Tamatebako", a select store featuring products from the Tama region, in Akishima City, Tokyo, in January 2024. The new...

2024.05.01

Topics.news from the sake brewery

[Snacks to go with your drinks] Okinawa's first craft sake brewery, NOMU Brewery, opens in Koza Ichibangai

NOMU Brewery TABELU Co., Ltd. will open the first craft sake brewery in Okinawa Prefecture, "NOMU Brewery," in Koza Ichibangai. The brewery will produce doburoku and sparkling sake using Okinawan rice, while incorporating local culture. Technical cooperation...

2024.04.30

Topics.conversation to liven up a cup of sake (esp. in the context of a tea ceremony)

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