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[Information] Enjoy delicious sake on the 1000 series Yukemuri "Nagaden Local Sake Train" to run for the first time in 5 years

Nagaden Local Sake Train Nagano Electric Railway will be operating the "Nagaden Local Sake Train" for the first time in five years. On board the 1000 Series Yukemuri train, a former Odakyu Romancecar "HiSE" (10000 series), passengers can compare sake from two breweries. This year, as snacks...

2024.04.17

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Hakutsuru Sake Brewery in Nishinomiya will hold a "Sake Brewery Open House" (free admission) on May 18.

Hakutsuru "Sake Brewery Open House" Hakutsuru Sake Brewery will hold the "Hakutsuru 2024 Spring Sake Brewery Open House" on Saturday, May 18, 2024 to contribute to the local community, develop demand for Japanese sake, and promote the Hakutsuru brand. Starting this time, we will offer a factory tour of the "Honten San...

2024.04.16

Topics.news from the sake brewery

[Useful information] Online map "Towada Travel Map" will be available from April!

The online "Towada Travel Map" is now in operation. The Towada Oirase Tourism Organization (TOWADA TRAVEL), a general incorporated association, has launched the second online map, "Towada Travel Map," using the information technology service "Stroly." You can find your location...

2024.04.15

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[Insider Tip] The second series of miniature figures of Kyushu shochu and local cuisine!

Shochu and Local Cuisine "Second Series" Bandai is releasing the Gashapon "Shochu and Local Cuisine - Second Series"! Scheduled for release in the second week of April 2024. Kyushu, the home of shochu. Attractive brands are back in action, along with regional cuisine, in realistic miniature! Original glasses and chopsticks are also included...

2024.04.14

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[Bar situation] 2023 will see the highest number of "izakaya" bankruptcies ever

Although businesses are bustling again, rising food prices, labor shortages, and rising wages are making it difficult to maintain profitability. We've been reporting news of izakaya (Japanese pubs) and local Chinese restaurants closing every day, and the number of restaurant bankruptcies in fiscal year 2023 (April 2023 to March 2024) is expected to reach 802, a 56.0% increase from the previous year...

2024.04.13

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[Information] Two types of official Tama Channel "Marche Bags" now available

Marche Bags: tamazon, the official online shop of YouTube's "Tama Channel," has released a new Marche Bag. Available in two models: the black "Jyomono" model and the navy "TMCH" model. These original Marche Bags are rugged and large enough to carry a lot of items...

2024.04.13

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Why is Heineken sponsoring an e-sports tournament?

Japanese Player 0.0 Final On April 4, Heineken hosted the Japanese Player 0.0 Final, a domestic e-sports tournament "Player 0.0. Focusing on the non-alcoholic beer market...

2024.04.12

Topics.conversation to liven up a cup of sake (esp. in the context of a tea ceremony)

[Kura-kai] Shinshu's long-established sake brewery "Chikuma Nishiki Spring Thanksgiving Festival" to be held on April 20th and 21st

Chikuma Nishiki Spring Thanksgiving Festival Chikuma Nishiki Sake Brewery in Saku City, Nagano Prefecture, will hold a tasting event, "Chikuma Nishiki Spring Thanksgiving Festival," on April 15th and 16th, 2024, at the brewery in Saku City, Nagano Prefecture. The event typically attracts around 3,000 visitors from the local Saku region...

2024.04.12

Topics.news from the sake brewery

[Useful information] Wajima lacquerware bowls from "Unagi Yasuda," which closed its doors after 140 years of history, are on display.

The Mutsuzawa Town History and Folklore Museum in Chosei County, Chiba Prefecture, is hosting an exhibition of masterpieces from its collection, "The Atmosphere of a Long-Established Restaurant," through Sunday, June 16th. The exhibit features Wajima lacquerware bowls from Unagi Yasuda, a long-established restaurant in Chiba that recently closed its doors after 140 years of history, allowing visitors to experience Japanese cuisine and hospitality...

2024.04.11

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[Kura-kai] Niigata's long-established brewery, Yoshinogawa, will hold "Kura-kai 2024," an event where you can enjoy limited edition sake and live jazz music, on Saturday, April 20th!

Yoshinogawa "Kura-kai 2024" Yoshinogawa, a sake brewery in Nagaoka, Niigata Prefecture, will hold the "Kura-kai 2024" event on Saturday, April 20, 2024, featuring tastings and live jazz performances. The event will be held on Saturday, April 20, in the midst of spring's bloom, with the theme of "Come, See, Drink, and Tour."

2024.04.10

Topics.news from the sake brewery

Created "Tohoku Sake Brewery Map" to introduce sake breweries in six prefectures in the Tohoku region.

Tohoku Sake Brewery Map The Sendai Regional Taxation Bureau of the National Taxation Agency has produced a "Tohoku Sake Brewery Map" introducing sake breweries in six Tohoku prefectures. There are two editions, one for sake and the other for fruit wine, beer, and whiskey. The Yamagata Prefecture edition introduces 91 breweries, color-coded by region. Information on each brewery includes representative brands...

2024.04.10

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[Snack Talk] Eye-catching "Izakaya Wooden Tag Keychain" to be released in July

Izakaya Wooden Tag Keychain Yellow Co., Ltd.'s original capsule toy brand, "Kigumi," will be releasing a new product, the "Izakaya Wooden Tag Keychain," in July. It's like the kind you see displayed on the ceiling of an izakaya! The eye-catching menu is a welcome addition to the capsule toy...

2024.04.09

Topics.conversation to liven up a cup of sake (esp. in the context of a tea ceremony)

New Products] Happoshu or Sour? Sour? Kinmugi Sour" to be released in Hokkaido area for a limited time only.

Kinmugi Sour: Suntory will release Kinmugi Sour, a beer with a "sour" taste made possible by beer brewing technology, in the Hokkaido area on April 16 (Tuesday) for a limited time only. The taste blends the gentle umami of barley with the refreshing aroma of citrus fruits. The "Kinmugi Sour" experience...

2024.04.09

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Sake-no-Tsukkomi] New 10,000-yen bill character! Sapporo Draft Beer Black Label "Shibusawa Eiichi Can" released in limited quantities.

Commemorating that Eiichi Shibusawa, who has a close relationship with Sapporo Beer, will be the face of the new 10,000 yen bill, Sapporo Draft Beer Black Label "Eiichi Shibusawa Can" will go on sale on April 9 in limited quantities in Tokyo and eight prefectures including Saitama Prefecture, where Eiichi Shibusawa was born. Eiichi Shibusawa is the founder of the current Sapporo...

2024.04.08

Topics.Product Informationconversation to liven up a cup of sake (esp. in the context of a tea ceremony)

[Book] "Adult Izakaya Travel" by Kazuhiko Ota, the solitary izakaya critic, is now on sale

Adult Izakaya Travel: A solitary izakaya critic shares his expert travel tips to make tonight's drink even more delicious. Of course, the izakaya hopping of our youth, with friends and raves about how "we drank, we ate, it was delicious!" is great. However, as we get older, solo travel is more comfortable. There's...

2024.04.07

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[Good to know] The unpasteurized sake bottle can is now available as chocolate!

Nama Genshu Bonbon Daiginjo: Nihonsei, a sake brewery in Nishinomiya, Hyogo Prefecture, has turned its masterpiece "Nama Genshu Bottled Daiginjo" into a sake bonbon. It's called "Nama Genshu Bonbon Daiginjo." It contains 1.8% alcohol, so don't drink it before driving or going to work!

2024.04.07

Topics.welcome newsnews from the sake brewery

[Information] Hanshin Tigers team-approved sake now on sale

Hanshin Tigers Junmai Daiginjo 720ml. Kyoto-based sake brewery Yamamoto Honke will release a Junmai Daiginjo sake with a Hanshin Tigers label. This team-approved sake, dedicated to the Hanshin Tigers' passionate fans, will go on sale on March 29, 2024, the opening day of the league season.

2024.04.06

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[Snacks to go with sake] Baby Star's original tin sake set, limited to 65 pieces worldwide! Pre-orders start tomorrow!

"MAKINAGI" tin sake cups are individually carved by artisans. Oyatsu Company wants to bring back the excitement of the past that we tend to forget in our daily lives. They create snacks that are so commonplace they make you want to tweet "#BabyStarEvenHere"...

2024.04.05

Topics.conversation to liven up a cup of sake (esp. in the context of a tea ceremony)

[Snacks to go with alcohol] Shochu Class A Ambassador Kano Hide "Kou"! The new TV commercial and behind-the-scenes footage are interesting

New Shochu Ko-rui Commercial: "Let's Cheers to Humanity with Ko-rui!" The Japan Distillers' Spirits Makers Association will release a new TV commercial starring Kano Eiko, "Let's Cheers to Humanity with Ko-rui!" on Monday, April 1, 2024. Kano Eiko will serve as the Shochu Ko-rui ambassador for the brand for the first time since 2022.

2024.04.04

Topics.conversation to liven up a cup of sake (esp. in the context of a tea ceremony)

[Useful Information] The "Kushiro Sake Map" introducing sake from the Kushiro region of Hokkaido has been completed!

Kushiro Sake Map The Kushiro General Bureau of the Hokkaido Prefectural Government has created the "Kushiro Sake Map," which introduces alcoholic beverage manufacturers in the Kushiro region and alcoholic beverages that use local ingredients, with the aim of promoting regional development through alcohol. Located in eastern Hokkaido...

2024.04.03

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