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To celebrate the 10th anniversary of the popular program "Seiji Rokkaku's Nomitetsu Main Line Japan Trip," currently airing on NHK BS/BSP4K, an event called "Seiji Rokkaku's Nomitetsu Main Line Japan Trip Special Live & Talk" will be held in Fukuoka and Osaka, where you can enjoy the program's music with live performances and talk.

Takara Shochu's Soft Hojicha Mix Takara Shuzo will be releasing a new autumn/winter limited edition, "Takara Shochu's Soft Hojicha Mix," nationwide on Tuesday, October 28, 2025, as part of its "Ochawari" (tea-making) series, which is becoming increasingly popular among young people. Ready-to-Drink (RTD) beverages have become increasingly popular in recent years...

Suntory will launch the new "Shirokaku Highball Can" nationwide for a limited time starting December 2, 2025. This product inherits the characteristics of the previously sold "Shirokaku" whiskey, a light and refreshing tasting can. It has an alcohol content of 6%...

Gekkeikan Argo Gekkeikan has expanded its 5% alcohol sake brand "Argo" with two new additions: the canned "Gekkeikan Argo Sake 5.0" (180 mL can / 255 yen excluding tax) and the sparkling "Gekkeikan Argo Sparkling Sake 5.0" (250 mL bottle / 3 yen excluding tax).

At around 11:20 PM on Tuesday, October 7th, a fire broke out at Hashimotoya Honten, a long-established soba restaurant on Honmachi-dori in Morioka City that was founded in 1618. The two-story wooden building, which also served as a residence and store, was completely burned down. The fire spread to an adjacent building and was extinguished about five hours later at 4:30 AM on the 8th. At the time of the fire, there was no one inside the restaurant...

Pre-orders are now open for the 2026 edition of Hakusuisha's popular original calendar. A favorite among drinkers and izakayas, this classic beautiful butt calendar is a must-have! Enjoy a High Sour while gazing at it for a fun and stimulating home drinking experience! Purchase (pre-order) here (11...

Cable TV Shinagawa will begin broadcasting a new program, "Masu Takeshi's Sake Guide," on its community channel "Shinagawa One TV 10 (Digital Terrestrial Channel 10)" on October 1st. Actor Masu Takeshi tours bars around Tokyo, offering delicious sake and snacks...

Asahi Breweries announced that it will begin selling its "Chu-hai Hi-Riki Plain" (40% ABV, 1800ml PET bottle) in the Tokyo metropolitan area (Tokyo, Kanagawa, Chiba, Saitama, and Yamanashi prefectures) on October 7th. This product is made by mixing the concentrate with carbonated water in a 1:5 ratio...

On October 18th, Asahi Shuzo in Nagaoka, Niigata Prefecture, will hold a hands-on workshop at its Nagaoka City brewery to create a "sake grove (cedar ball)," a symbol of the new sake season. In collaboration with the local group "Koshiji Water and Green Association," the workshop will allow participants to experience traditional culture using locally grown cedar leaves. Participation is ¥500 (¥300 for members), with a maximum capacity of 10 people.

Sawanotsuru, a sake maker with over 300 years of history, has launched a new website called "Sake and Camping." This concept site proposes ways to enjoy camping and sake, and also sells original outdoor gear such as special liquor cases. Previously held warm sake classes and...