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[Information] Originally illustrated labels are captivating! Doronjo label whiskey released!

Shogakukan Shueisha Productions will be releasing a special edition single malt whiskey on the whiskey specialty website "WHISKY MEW," featuring a label featuring Doronjo, the female boss of the "Doronbo" trio of villains, a popular character from the anime "Yatterman."
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[Information] Seikima-II Earth Debut 40th Anniversary Commemorative Brew [Seikima Sake 20th Year of the Demonic Calendar DC27] Drops

In 2025, the 27th year of the Demonic Calendar, celebrating the 40th anniversary of Demon Kogure's debut on Earth, the legendary brewery, Ikuo Heki Shuzo, which continues to brew demonic liquor, has taken the outrageous step of playing a sacred tune during the brewing process to seal away the evil vibrations. Here, two demonic liquors, [Aka...
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[Sake Brewery News] Nakao Brewery in Takehara City, Hiroshima Prefecture is recruiting three employees

Founded in 1871, Nakao Brewery, located in Takehara City, Hiroshima Prefecture, is hiring three employees. We welcome young people interested in sake brewing! Let's create our "Seikyo" and "Maboroshi" sakes and spread the appeal of sake! Nakao Brewery Maboroshi Red and White Set (720ml x 2 bottles, 1 red box, 1 white box)...
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[Information] Yokohama DeNA BayStars Official Design Sake "ICHI-GO-CAN" Released Exclusively at AEON Stores in Tokyo and Kanagawa

AEON Liquor, in collaboration with Agnavi Co., Ltd., is selling "ICHI-GO-CAN," a Japanese sake designed with the Yokohama DeNA BayStars professional baseball team, at approximately 30 AEON and AEON Style stores in Tokyo and Kanagawa, as well as approximately 10 My Basket stores in the Kannai area of Yokohama.
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[Comic] "Solo Drunk Bar Today's Detour Alone Drinking 1" by Hiromin, published by the bar crawling website "Senbero Net"

Solo Drunk Bar: Another Detour to Drink Alone Today 1: Sympathize with the experiences of a serious drinker and toast! "Senbero.net" is a popular bar crawling site with over 1,500,000 pageviews per month. Read Hiromin's original story and you'll be drinking like crazy! A manga about real-life bars you can visit right now will be released on August 1st...
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[Business Succession] A wind of innovation blows through 150 years of tradition - Miyazaki Sake Brewery takes on the world with a new structure

Miyazaki Sake Brewery, a long-established sake brewery with over 150 years of history in Kimitsu City, Chiba Prefecture, has been relaunched by the succession of its business to Anato Holdings. Under the new structure, the first product, "Mine no Sei makuake Junmai Daiginjo," will be released on July 17, 2025. A concept to celebrate the "beginning" of life...
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[Campaign] Sparkle your summer with a can of Gin! Kikumasa Gin Nama Sake Can Giveaway Campaign

Kiku Masamune is running a giveaway campaign for canned Kikumasagin unpasteurized sake, perfect for summer! This popular sake boasts fruity aromas reminiscent of ripe apples, muscat grapes, and melon, and a fresh, fruity feel. 50 lucky winners will receive a set of five bottles. Entrants must...
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[Obon Holidays *Updated August 5th] Avoid temporary closures when you visit! Summer holiday information for Tokyo bars

It's common to get rejected when you go there because it's the Obon holiday. Please check before you go. Tateishi "Uchida": August 10th (Sun) - 14th (Thu) Obon holiday *Closed on Sundays Akabane "Marumasuya": August 18th (Mon) - 20th (Wed) Obon holiday...
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[Tasting Sales] Oguchi Shuzo's limited edition new product "Isanishiki Bloom" tasting sales event

Today, August 1st (Friday), we will be holding a tasting and sales event for Oguchi Shuzo's new product, "Isanishiki Bloom," at Satsuma Shochugura Takumi in Watanabedori, Chuo Ward, Fukuoka City. The event will run from 10:30 AM to 5:30 PM. On the day, you will be able to sample the newly released product...
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[Bar Information] Kitasenju's "Tokuta Wara" will be closed for lunch in August

The popular Kitasenju restaurant "Tokuda Wara" will be closed for lunch for about a month from August. It will remain open in the evening. It's extremely hot, so please take it easy and recover your strength! Instagram to.ku.da.wa.ra
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[Campaign] Sawanotsuru "X" "Summer Junmai Sake Festival Campaign" now underway

Sawanotsuru Co., Ltd. is currently holding a "Summer Junmai Sake Festival Campaign." The application period is from 12:00 on July 24, 2025, to 11:59 on August 3, 2025. To enter, follow the official X account (@sawanotsuru1717) and repost the eligible post. 10 winners will be selected by lottery...
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[Raffle Sale] "Hibiki Suntory Whisky 100th Anniversary -Anniversary Blend-" Raffle Sale

HIBIKI Suntory Whisky 100th Anniversary - Anniversary Blend - A limited edition product commemorating the 100th anniversary of Suntory Whisky, "HIBIKI Suntory Whisky 100th Anniversary - Anniversary Blend -" will be sold by lottery...
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[Mook Book] "The Complete Guide to Japan's Long-Established Restaurants," a collection of "long-established restaurants" that have been in business for over 100 years, is now on sale

The Complete Guide to Japan's Long-Established Restaurants: Founded Before the Taisho Era! "The Complete Guide to Japan's Long-Established Restaurants," a collection of carefully selected "long-established restaurants" from all over Japan that have been in business for over 100 years, was released on July 22nd. This book features 8 historic restaurants that have been in business for over 100 years, dating back to before the Taisho Era...
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[Insider News] Suigei Brewery has started selling a limited quantity of special collaboration sake with "Himitsu Sentai Goranger"!

To celebrate the 50th anniversary of the Super Sentai series, Kochi sake brewery Suigei Brewery will release a limited quantity of Junmai Daiginjo sake in collaboration with "Himitsu Sentai Goranger," which first aired in 1975. The package features the word "Gorenji"...
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[Product Information] Takara "Shochu Highball" <Strong White Grape Cider> Limited quantity release on Tuesday, August 5th

Takara "Shochu Highball" <Strong White Grape Cider> Takara Shuzo Co., Ltd. will release "Takara "Shochu Highball" <Strong White Grape Cider>," which has been well received since its release in 2022, nationwide on Tuesday, August 5th in limited quantities. <...
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[Snacks to go with your drinks] Cultivating sake with sound: Kesennuma sake brewery to release "acoustically vibrated sake"

Otokoyama Honten, a sake brewery in Kesennuma, Miyagi Prefecture, has developed a new technology called "acoustic vibration sake," which applies jazz vibrations to sake during fermentation. The company will release a new product called "Ao no Oto" (Blue Sound) on August 6th. Rather than playing music inside the brewery, the sake is brewed using an Onkyo vibrator mounted on the outside of the tank...
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[Home Drinking Item] Have a cold cup of coffee at hand anytime! Donbei's home drinking revolution "Cold Mountain"

The Peltier drink cooler "Cold Mountain" is a must-have item perfect for those who enjoy drinking at home. The powerful cooling power of the Peltier element instantly cools 350ml cans to approximately 4°C, and the aluminum plate to approximately 2°C. Enjoy ice-cold drinks without relying on a refrigerator or ice...
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[Snack Talk] New Suntory Whisky "Kakubin" TV Commercial Features Yu Aoi as New Owner

On July 16, 2025, it was officially announced that Yu Aoi will be starring as the "fourth-generation bar owner" in Suntory's new "Kakubin" TV commercial, "Hajimari." The commercial began airing nationwide on July 21. Aoi plays the owner of a small bar on a hill, and Shota Sometani...
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[Bar Information] Tateishi "Uchida" Obon Holiday

Uchida in Tateishi has announced their Obon holiday for this year. They will be closed for five days from August 10th (Sun) to August 14th (Thu). Please note that they will also be closed tomorrow, July 24th (Thu) to July 28th (Mon). @tomomaro1216 ...
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[Information] Produced by Tamabukuro Kintaro! Sportswear for drinkers, "TAMATHLETE" is born!

TAMATHLETE (Tamasu-Rite) is a quick-drying shirt, shorts, and towel—a three-piece set that's perfect for a post-workout drink! Tama-chan loves it for her daily walks! It's also perfect as loungewear for drinking at home. TAMATHLETE is a sportswear brand dedicated to all drinkers who balance health and alcohol...
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