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[Limited Time Offer] "The TAKETSURU experience" is a reservation-only bar where you can enjoy the charm of "Taketsuru Pure Malt" with all five senses.

Asahi Breweries and Nikka Whisky have opened a limited-time bar, "The TAKETSURU experience," at TRUNK (HOUSE) Kagurazaka in Tokyo's Kagurazaka district. The bar is by reservation only, allowing visitors to experience the charm of Taketsuru Pure Malt with all five senses.

2025.11.22

Topics.conversation to liven up a cup of sake (esp. in the context of a tea ceremony)

[Campaign] Kikumasamune Instagram: Win a "Himeji Oden & Neo Cup 6-piece Set"!

Kiku Masamune Sake Brewery Co., Ltd. has launched a giveaway campaign on its official Instagram account for followers. During the campaign period, 30 people who answer a simple questionnaire will be entered into a lottery to win "Himeji Oden" and a set of all six Neo Cup products.

2025.11.22

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[Bar Information] The legendary standing bar, Kyobashi's "Toyo," will retire. A new system will be in place from 2026.

Izakaya Toyo is a legendary standing bar in the back alleys of Kyobashi, Osaka, that draws long lines every day. It has been featured in media both in Japan and overseas, and its renowned chef, who captivated fans both at home and abroad with his dynamic technique for grilling tuna over a burner, has finally announced his retirement. 202...

2025.11.21

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[Information] The Dodgers become the first team to win two consecutive World Series titles! A limited edition commemorative bottle of "Junmai Daiginjo Hakkaisan" is released.

To celebrate the MLB Los Angeles Dodgers' second consecutive World Series championship in 2025, Hakkaisan Brewery Group will release a limited edition Junmai Daiginjo Hakkaisan Blue Bottle World Series™ Victory Label in Japan starting December 1, 2025...

2025.11.20

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[New Product] Yebisu "CREATIVE BREW" 10th release "Yebisu Creative Brew JAZZY" Limited quantity available

The 10th installment of the Yebisu brand's "CREATIVE BREW" series is a limited-edition beer created in collaboration with the brand, "Yebisu Creative Brew JAZZY." The beer will be released nationwide in limited quantities on Tuesday, November 18, 2025. The beer will be available at the Ebisu Brewery in Tokyo and...

2025.11.19

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[Useful information] Tabi no Arukikata's original sake series "Tales of Three Cities" is back with sake!

The new "Tale of Three Cities" edition of the "Travelling the Earth Original Sake Series" will be released on Friday, November 14, 2025, to coincide with the "Sake Festival (Sake Brewing Safety Prayer Festival)," which prays for safe brewing and bountiful harvests. The "Tale of Three Cities" edition, originally launched by JR West in the 1990s...

2025.11.19

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[Anime Collaboration] Gonda Sake Brewery and "Nohara Hiroshi's Lunch Style" release collaboration sake "Golden Hiroshi" and "Silver Hiroshi"

Inspired by the worldview of the anime "Hiroshi Nohara's Lunch Style," a spin-off of "Crayon Shin-chan," Gonda Sake Brewery in Kumagaya City, Saitama Prefecture, has commercialized and released the sake "Golden Hiroshi" and liqueur "Silver Hiroshi." Golden Hiroshi features a powerful rice flavor and a dry...

2025.11.17

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[Pop-up] A collaboration between office workers and friends: Scotch Grain x Hoppy, a limited-time event at Toranomon Hills

A limited-time collaboration between leather shoe brand Scotch Grain and Hoppy Beverage is currently being held at the TOKYO FOOT TAILOR Toranomon Hills store. Both brands are beloved as "allies of fellow office workers," and each pair of Scotch Grain shoes is handcrafted by skilled craftsmen...

2025.11.17

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[Good to know] Two types of "Galaxy Express 999" label whiskey will be sold by lottery!

As part of a project to celebrate the 50th anniversary of the serialization of Galaxy Express 999, Shogakukan Shueisha Productions will be holding a lottery sale on the whiskey specialty website "WHISKY MEW" to select two new whiskeys featuring "Galaxy Express 999" on the label. The first bottle is a domestically produced SA...

2025.11.15

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[Insider News] Bikkuriman x OKINAWA ISLAND BLUE Whisky is on sale again!

As part of the 7th installment of the "Bikkuriman Regional Revitalization Project," Okinawan distiller Kumesen Brewery and Bikkuriman have collaborated to release "Bikkuriman WHISKY OKINAWA ISLAND BLUE Satan Maria" (500 ml / ABV)...

2025.11.13

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[Product Information] Sapporo Classic "JR Hokkaido Star Train Design Can" Limited Edition Release

Sapporo Breweries Ltd., in collaboration with Hokkaido Railway Company (JR Hokkaido), will release a limited-edition regional beer, "Sapporo Classic JR Hokkaido Star Train Design Can," in limited quantities in the Hokkaido area from Tuesday, November 11, 2025. The packaging features a design of the train that will be running in 2027...

2025.11.12

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[Book] New official Whisky Certification Question Book now on sale!

The Whisky Culture Research Institute, Inc. has released "Whiskey Certification Official Question Book Level 3 Vol. 4" and "Whiskey Certification Official Question Book Level 2 Vol. 4," which contain past questions from the Whisky Certification Exam. These new books cover questions from the 19th exam held in September 2024 to the 2nd exam...

2025.11.11

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[Information] Tateishi's famous shop "Uchida" x New Era "U Cap" will be released in December

Uchida, a restaurant in Tateishi, Katsushika Ward, Tokyo, known as the mecca for motsuyaki, and street fashion giant New Era® have teamed up in an unexpected collaboration! This limited edition cap combines Uchida's tradition with New Era's style.

2025.11.11

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[Information] Iichiko x New Era's first collaboration items will be released on Saturday, November 15th

New Era and Sanwa Shurui's Iichiko have collaborated. Limited-edition items will be released on Saturday, November 15th at New Era stores nationwide (with some exceptions) and the official online store. This collection features motifs based on the colors and logo of the Iichiko bottle label...

2025.11.07

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[Snacks to go with drinks] Local Hakusuisha's P-boxes are a big hit at the university festival! Tokyo University of Science's "Gengai Shokudo"

At the cultural festival of Tokyo University of Science (formerly the Tokyo Institute of Technology, among others) in Ookayama, Meguro Ward, high sour P boxes (plastic beverage containers) from local company Hakusuisha were cleverly used to set up the venue for the "Girigiri Shokudo" (Extraneous Dining Hall), a cafeteria themed around food waste.

2025.11.06

Topics.conversation to liven up a cup of sake (esp. in the context of a tea ceremony)

[Limited Edition] FamilyMart Exclusive "Beer Surprise" 17th Edition! "Blissful Richness" Now Available in New Package

FamilyMart and Sapporo Breweries have jointly developed the popular "Beer Surprise" beer series, exclusive to FamilyMart. The 17th installment will be "Sapporo Beer Surprise: Rich Bliss," which will be available at approximately 15,800 FamilyMart stores nationwide from Tuesday, November 11, 2025.

2025.11.06

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[Information] Tama Channel's "Shimiir Parka" is now available in 8 colors

Following the hugely popular "Simiir T-shirt" from YouTube's "Tama Channel," the highly anticipated new item, the "Simiir Parka," is here! Made from 100% 10-ounce cotton with a terry-lined back, it's both lightweight and durable. The full-zip front makes it versatile...

2025.11.05

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[New Facility] Kirishima Shuzo x Starbucks Collaboration Project "KIRISHIMA GREENSHIP icoia" Opens

KIRISHIMA GREENSHIP icoia, a new facility created in collaboration between Kirishima Shuzo and Starbucks, will open on Tuesday, January 27, 2026.

2025.11.05

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[Bar News] Cyber attack on Asahi Beer has had a major impact on bars

The cyberattack that Asahi Group Holdings suffered on September 29th has naturally affected bars as well, with unusual drinks appearing at various izakayas. At Akabane's Marumasuya, they are currently unable to deliver their signature "Janchu* Hi-Riki Plain"...

2025.11.05

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[Information] The fifth installment of the zodiac series, two limited edition whiskeys with a "horse" motif for 2026, will be released

Matsui Shuzo Partnership (Kurayoshi City, Tottori Prefecture) has announced two limited edition whiskies based on the 2026 zodiac sign, the horse, as the fifth installment in its Zodiac Series. The first is the "Pure Malt Whisky Kurayoshi Gotai 2026 Special Release."

2025.11.03

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