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The 4th phase of the popular event "Float Drinking Tetsudo Tobu Sake Brewery Tour", which has been held since February 4, 2023, visiting sake breweries along the Tobu Railway Line, is now starting in the northeastern Saitama area of the Tobu Line!

Like Sapporo Breweries, Asahi Breweries has announced a policy to limit the alcohol content of future canned chuhai to less than 81 TP4T, aiming for a healthy and sustainable drinking culture. This will reduce the alcohol content of so-called "strong" high-alcohol canned chuhai...

Sapporo Beer has decided not to release any new "strong" canned chuhai products with an alcohol content of 8% or more. While strong drinks are popular, they are posing health risks and addiction problems, leading to the company's decision to refrain from selling them.

The "Travel Guide Series" has sold a total of approximately 400,000 copies. The latest issue focuses on "Japanese Gourmet." From the regional cuisines of the 47 prefectures to B-grade gourmet food, famous sweets, and sake, Chikyu no Arukikata provides comprehensive information on travel and food, along with historical trivia! "Japanese Gourmet Guide" is now on sale...

JAPAN SODA Yuzu" by Nippon Zakari Nippon Zakari, the Nada-based sake maker well-known for its "Nippon Zakari is good sake," will release a new flavor of "JAPAN SODA Yuzu" in 180ml bottles on February 22, 2024 (Thursday)....

Hakutsuru will launch the second product in the Hakutsuru wide-mouth can series, "Hakutsuru Koru Umakuchi Daiginjo-Harajyu," nationwide on February 26 (Mon.) The first product, "Hakutsuru Koru Umakuchi Harajyu," launched in 2022, has been well received for its rich flavor and retro design. The second product to be released this...

QUEEN Official Pop-Up Store QUEEN's official pop-up store, "QUEEN THE GREATEST POP-UP STORE," is open in Harajuku from February 3rd (Sat) to February 18th (Sun). Among the merchandise available...

Eiraku Shokudo was founded in 1964. Eiraku Shokudo, a famous bar located in front of Akita Station but which moved last year, has released a collaborative T-shirt with Ine to Agave, a craft sake brewery in Oga City, Akita Prefecture. The T-shirt features the owner and owner of Eiraku Shokudo, who have supported the restaurant for many years...

The 45th Sake Brewery Open Campaign The schedule for the 45th Sake Brewery Open Campaign is now available from the Akita Sake Brewers Cooperative Association. If you are in the area, go to the brewery opening on the weekend!

Ishiwata Juku, the World Genki School, will host a seminar tour led by Mina Ishiwata, the third-generation president of Hoppy Beverage. Held monthly from March to August, the seminar focuses on regional revitalization and business succession. Enjoy Hoppy while taking part in lectures featuring a variety of guests, tours of the Seto Inland Sea, and casual conversation sessions.

Minami-Senju "Maruchiba" Maruchiba, a famous bar in Nihonzutsumi, Taito-ku, Tokyo, where reservations are a must, and Esdy Coffee, a hot dog store with apparel featuring Kitasenju, have collaborated on a new item. Maruchiba is the stockist of the...

"Tama-chan Glasses": The "Tama-chan Glasses (Small)," the official merchandise for Tamabukuro Kintaro's YouTube channel "Tama Channel," which was released last December and quickly sold out, is now back in stock. It can be purchased from the official online shop "tamazon."