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[Kura-kai] Shinshu's long-established sake brewery "Chikuma Nishiki Spring Thanksgiving Festival" to be held on April 20th and 21st

Chikuma Nishiki Spring Thanksgiving Festival Chikuma Nishiki Sake Brewery in Saku City, Nagano Prefecture, will hold a tasting event, "Chikuma Nishiki Spring Thanksgiving Festival," on April 15th and 16th, 2024, at the brewery in Saku City, Nagano Prefecture. The event typically attracts around 3,000 visitors from the local Saku region...
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[Useful information] Wajima lacquerware bowls from "Unagi Yasuda," which closed its doors after 140 years of history, are on display.

The Mutsuzawa Town History and Folklore Museum in Chosei County, Chiba Prefecture, is hosting an exhibition of masterpieces from its collection, "The Atmosphere of a Long-Established Restaurant," through Sunday, June 16th. The exhibit features Wajima lacquerware bowls from Unagi Yasuda, a long-established restaurant in Chiba that recently closed its doors after 140 years of history, allowing visitors to experience Japanese cuisine and hospitality...
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[Kura-kai] Niigata's long-established brewery, Yoshinogawa, will hold "Kura-kai 2024," an event where you can enjoy limited edition sake and live jazz music, on Saturday, April 20th!

Yoshinogawa "Kura-kai 2024" Yoshinogawa, a sake brewery in Nagaoka, Niigata Prefecture, will hold the "Kura-kai 2024" event on Saturday, April 20, 2024, featuring tastings and live jazz performances. The event will be held on Saturday, April 20, in the midst of spring's bloom, with the theme of "Come, See, Drink, and Tour."
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Created "Tohoku Sake Brewery Map" to introduce sake breweries in six prefectures in the Tohoku region.

Tohoku Sake Brewery Map The Sendai Regional Taxation Bureau of the National Taxation Agency has produced a "Tohoku Sake Brewery Map" introducing sake breweries in six Tohoku prefectures. There are two editions, one for sake and the other for fruit wine, beer, and whiskey. The Yamagata Prefecture edition introduces 91 breweries, color-coded by region. Information on each brewery includes representative brands...
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[Snack Talk] Eye-catching "Izakaya Wooden Tag Keychain" to be released in July

Izakaya Wooden Tag Keychain Yellow Co., Ltd.'s original capsule toy brand, "Kigumi," will be releasing a new product, the "Izakaya Wooden Tag Keychain," in July. It's like the kind you see displayed on the ceiling of an izakaya! The eye-catching menu is a welcome addition to the capsule toy...
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New Products] Happoshu or Sour? Sour? Kinmugi Sour" to be released in Hokkaido area for a limited time only.

Kinmugi Sour: Suntory will release Kinmugi Sour, a beer with a "sour" taste made possible by beer brewing technology, in the Hokkaido area on April 16 (Tuesday) for a limited time only. The taste blends the gentle umami of barley with the refreshing aroma of citrus fruits. The "Kinmugi Sour" experience...
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Sake-no-Tsukkomi] New 10,000-yen bill character! Sapporo Draft Beer Black Label "Shibusawa Eiichi Can" released in limited quantities.

Commemorating that Eiichi Shibusawa, who has a close relationship with Sapporo Beer, will be the face of the new 10,000 yen bill, Sapporo Draft Beer Black Label "Eiichi Shibusawa Can" will go on sale on April 9 in limited quantities in Tokyo and eight prefectures including Saitama Prefecture, where Eiichi Shibusawa was born. Eiichi Shibusawa is the founder of the current Sapporo...
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[Book] "Adult Izakaya Travel" by Kazuhiko Ota, the solitary izakaya critic, is now on sale

Adult Izakaya Travel: A solitary izakaya critic shares his expert travel tips to make tonight's drink even more delicious. Of course, the izakaya hopping of our youth, with friends and raves about how "we drank, we ate, it was delicious!" is great. However, as we get older, solo travel is more comfortable. There's...
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[Good to know] The unpasteurized sake bottle can is now available as chocolate!

Nama Genshu Bonbon Daiginjo: Nihonsei, a sake brewery in Nishinomiya, Hyogo Prefecture, has turned its masterpiece "Nama Genshu Bottled Daiginjo" into a sake bonbon. It's called "Nama Genshu Bonbon Daiginjo." It contains 1.8% alcohol, so don't drink it before driving or going to work!
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[Information] Hanshin Tigers team-approved sake now on sale

Hanshin Tigers Junmai Daiginjo 720ml. Kyoto-based sake brewery Yamamoto Honke will release a Junmai Daiginjo sake with a Hanshin Tigers label. This team-approved sake, dedicated to the Hanshin Tigers' passionate fans, will go on sale on March 29, 2024, the opening day of the league season.
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[Snacks to go with sake] Baby Star's original tin sake set, limited to 65 pieces worldwide! Pre-orders start tomorrow!

"MAKINAGI" tin sake cups are individually carved by artisans. Oyatsu Company wants to bring back the excitement of the past that we tend to forget in our daily lives. They create snacks that are so commonplace they make you want to tweet "#BabyStarEvenHere"...
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[Snacks to go with alcohol] Shochu Class A Ambassador Kano Hide "Kou"! The new TV commercial and behind-the-scenes footage are interesting

New Shochu Ko-rui Commercial: "Let's Cheers to Humanity with Ko-rui!" The Japan Distillers' Spirits Makers Association will release a new TV commercial starring Kano Eiko, "Let's Cheers to Humanity with Ko-rui!" on Monday, April 1, 2024. Kano Eiko will serve as the Shochu Ko-rui ambassador for the brand for the first time since 2022.
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[Useful Information] The "Kushiro Sake Map" introducing sake from the Kushiro region of Hokkaido has been completed!

Kushiro Sake Map The Kushiro General Bureau of the Hokkaido Prefectural Government has created the "Kushiro Sake Map," which introduces alcoholic beverage manufacturers in the Kushiro region and alcoholic beverages that use local ingredients, with the aim of promoting regional development through alcohol. Located in eastern Hokkaido...
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BRUTUS] To drink at this bar in that town in Japan. 226 bars to visit on your trip. Now on sale

Japanese Sake Bars to Travel to. Why don't you travel around Japan for the purpose of "Sake Bar"? Enjoy the local ingredients, cuisine, and delicious wine, sake, and beer. You can enjoy sake and snacks as you like while listening to conversations among local customers and facing the owner at the counter. So...
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News】Yanagida's bat turned into a tumbler! Mori no Tumbler for Fukuoka SB Hawks," which reuses bats used by players, goes on sale.

Forest Tumbler for Fukuoka SoftBank Hawks Asahi Breweries, Ltd.'s Kyushu Headquarters and the Fukuoka SoftBank Hawks are working together to promote the reduction of single-use plastic waste. The eco-friendly cups developed by group company Asahi Yuasu Co...
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[Apparel] Black Label x WILDSIDE YOHJI YAMAMOTO collaboration T-shirts released in limited quantities

Collaboration T-shirts: Sapporo Draft Beer Black Label THE SHOP, an original e-commerce site within the Sapporo Beer membership site "CLUB Black Label," is promoting the "WILDSIDE" conceptual project by Black Label and Yohji Yamamoto Co., Ltd.
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[Information] Ginga Kogen Beer and Meijiya's "Delicious Canned Foods" Collaboration "Starry Sky Beer Stand" Opens for a Limited Time

Starry Sky Beer Stand Ginga Kogen Beer and Meijiya's "Oishii Canned Goods" will be hosting the "Starry Sky Beer Stand" on Thursday, April 4th and Friday, April 5th at Kyobashi Edogrand's first floor Kyobashi Central Plaza (Chuo-dori Street)...
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[Snacks to go with sake] The crucial difference between "Red Koji" and "Koji" used for brewing soy sauce and sake that you should know

What is red koji? The main difference between red koji and the koji used in soy sauce and sake production is the type of fungus used and its purpose. Regular koji is made by growing koji mold on grains such as rice, barley, or beans, and is used in the production of miso, soy sauce, and sake, playing a major role as a source of enzymes. In contrast, red koji is made by growing red koji on rice...
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BAKA NI NARU MIZU" sake dripped into an infusion packet.

BAKA NI NARU MIZU" The first of a series of special projects commemorating the publication of the book "The Courage to Be an Idiot. We have started pre-ordering "BAKA NI NARU MIZU", a sake made in collaboration with Fumimoto Shuzo K.K. (Shimanto-machi, Kochi Prefecture), a sake brewery established over 120 years ago....
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Drinking Program] TV Osaka's "Otona Tabi Arukitabi" (Adult Travel): Hashigo-shu at "Kyoya Honten" and "Tachinomi-hojin" (Tachinomi-hojin).

Adult Travel: TV Osaka's "Adult Travel" will be broadcast on Saturday, March 30, from 6:30 to 6:58 p.m. The traveling companion will be Maiko Kozuka. The stage this time is Kyobashi, Osaka, a town of relaxation for common people. First, we will stroll around Kyobashi Station, amazed by the super cheap menu....
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