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As part of its "Thank you to everyone in Japan for your hard work, Draft Beer Project," Asahi Breweries, Ltd. will be launching the "Maruef Yokocho Traveling Alley" in the Kyushu area on December 7th, the first of its kind nationwide, where visitors can experience the world of Asahi Draft Beer. The "Maruef Car" will travel around each prefecture in Kyushu...

Suntory will raise the prices of some of its domestic premium whiskey products from April 1st of next year. In recent years, domestic whiskey supply has been tight due to rising demand both at home and abroad. High-priced products, in particular, require long-term aging, so production cannot be increased immediately, making it difficult to fully meet demand.

The Orion Hotel Naha, run by Okinawa's Orion Beer, reopened on Monday, November 20th along Kokusai-Zori Street. The first floor newly opened "THE ORION BEER DINING," where you can enjoy limited-edition original beers and other drinks. Staying...

Once opened, wine must be drunk until empty. Daiso's 100 yen products can solve this problem! For more information, click here↓↓↓ grape

On January 1, 2024, a special event will be held at SHIBUYA SKY, an observation facility located on the 14th, 45th, 46th and rooftop of Shibuya Scramble Square, to view the first sunrise and pay a visit to the...

A new commercial for Hakutsuru Maru has been released, featuring actor Yukiyoshi Ozawa. Under a clear blue sky, Yukiyoshi Ozawa drinks and eats enthusiastically at a fishing port! The commercial will begin airing tomorrow, November 23rd. Hakutsuru Maru! Instagram Hakutsuru...

The "Meat Festival" held by the wholesale department of the famous Kichijoji bar "Iseya" on Saturdays near the 29th (Niku no Hi) of each month will be held twice this year: tomorrow, November 25 (Sat), and on December 30 (Sat). Let's go buy meat from "Iseya," which is also a meat wholesaler, at a discount! ...

I've never had much luck at Tori-no-ichi, but here I am at the "Tori-no-ichi" (rooster market), the origin of "Tori-no-ichi" in Kanto.

On February 16, 2011, the Hokuriku 3 Prefectures Wholesale Sake Distributors Association will release "Hokuriku no Sake," a unified label product commemorating the opening of the Hokuriku Shinkansen bullet train in Tsuruga, Japan. The design of the label, which depicts the Shinkansen train, will be different for each prefecture, with Ishikawa's design depicting the Kodo Gate in front of Kanazawa Station and the Huishin (Chinese lantern) at Kenrokuen Garden, a pine tree, a Japanese umbrella, and a local toy, "...

We're releasing a local sake set featuring the faces of J2 soccer team Thespakusatsu Gunma's players on the label. There are two sets: the "Middle Set," featuring five players in their 30s and the club's emblem, and the "Young Set," featuring five players in their 20s and the club's mascot. Both sets contain 300ml of local sake...

Platform 3 at JR Ryogoku Station was discontinued for regular passenger trains 30 years ago and is now rarely used. "Oden and Hot Sake Station," an event where people can enjoy oden and hot sake in a kotatsu table, will be held on February 1, 2024, using this "phantom platform" as a location.

The "Kumamoto Prefecture Southern Delicious Food Fair" is being held at the Shin-Umeda Shokudogai in front of Osaka Station from Wednesday, November 1st. This is a tie-up to raise awareness of the specialties of southern Kumamoto Prefecture. 27 restaurants are participating, including the long-established yakitori restaurant "Torihei" and the morning bar "Osakaya." Furthermore, "Kumamoto..."

This weekend, Miyazaki Honten, a local Mie Prefecture brewery, will be exhibiting at the Tokai-Hokuriku B-1 Grand Prix 2023 in Yokkaichi. At the booth, you can enjoy shochu highballs and vice sours made with Kinmiya, and they also have a limited edition "Miya no Yuki" badge series available. B-class gourmet...

Sanwa Shurui has renewed its Iichiko Ambassador Program and launched the new "Iichiko Support Group." We are looking for members to spread the love and appeal of "Iichiko" and think together about the "future of Iichiko." If you love Iichiko, don't miss this opportunity to join the "Iichiko Support Group."

Follow the official Nihonmori account and repost the post below for a chance to win a month's supply of Onikoroshi. Plus, as a second chance, three lucky winners who follow us and quote and repost a photo of themselves enjoying Nihonmori Onikoroshi will win an Onikoroshi cushion! 11...

The "Oarai Hotarai Train," a sightseeing train departing from and arriving at Oarai Station, will be in operation on December 2. You can compare three kinds of Japanese sake from Tsukii Sake Brewery in Oarai, and taste local delicacies such as "Mito Inro Bento" from Obento no Mannenya and "Anko no Kuusu (vinegared sea eel)" from Marugo Suisan. For more information, please click here...

The "Thank you, everyone in Japan, for your hard work! Project" was launched on November 13th with the aim of allowing more people to experience the "mellow flavor" and "warm worldview" of Asahi Draft Beer, affectionately known as "Maruef." The "Maruef Traveling Project" will travel around Japan...