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New Product] JAPAN SODA "Yuzu", a new flavor of Nihon Zakari "JAPAN SODA", is now on sale.

JAPAN SODA Yuzu" by Nippon Zakari Nippon Zakari, the Nada-based sake maker well-known for its "Nippon Zakari is good sake," will release a new flavor of "JAPAN SODA Yuzu" in 180ml bottles on February 22, 2024 (Thursday)....
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[Snacks to go with alcohol] Can commercially available furikake be used as a seasoning spice?

Furikake Seasoning Continent: Spices such as "Horinishi," "Maximum," and "Kurose Spice" are seasonings that are said to make any dish, including meat and fish, taste delicious. They are a familiar sight for outdoor and cooking enthusiasts...
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New Product] Second in a series of Hakutsuru's wide-mouth cans, "Daiginjo-genshu" released.

Hakutsuru will launch the second product in the Hakutsuru wide-mouth can series, "Hakutsuru Koru Umakuchi Daiginjo-Harajyu," nationwide on February 26 (Mon.) The first product, "Hakutsuru Koru Umakuchi Harajyu," launched in 2022, has been well received for its rich flavor and retro design. The second product to be released this...
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[Information] "Choko cups and sake bottles" on sale at the official QUEEN pop-up store

QUEEN Official Pop-Up Store QUEEN's official pop-up store, "QUEEN THE GREATEST POP-UP STORE," is open in Harajuku from February 3rd (Sat) to February 18th (Sun). Among the merchandise available...
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[Information] T-shirts from Akita's long-established bar "Eiraku Shokudo" are now on sale

Eiraku Shokudo was founded in 1964. Eiraku Shokudo, a famous bar located in front of Akita Station but which moved last year, has released a collaborative T-shirt with Ine to Agave, a craft sake brewery in Oga City, Akita Prefecture. The T-shirt features the owner and owner of Eiraku Shokudo, who have supported the restaurant for many years...
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Sake Brewery Opening】Schedules for "Spring Sake Brewery Openings" in Akita, the Sake Capital of Japan

The 45th Sake Brewery Open Campaign The schedule for the 45th Sake Brewery Open Campaign is now available from the Akita Sake Brewers Cooperative Association. If you are in the area, go to the brewery opening on the weekend!
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A lottery sale of the aged Iki shochu "或 -aru- American Oak 30 years old" produced in 1989 has begun.

或 -aru- American Oak 30 Years Old A limited quantity of "或 -aru- American Oak 30 Years Old" will be raffled off at the online liquor store "Kurando" on Wednesday, January 31, 2024 at 17:00. Aru- American Oak 30 Years Old...
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[Noto Peninsula Earthquake] Don't stop Noto sake! Crowdfunding launched on Makuake

Affected Japanese Sake Breweries Joint Brewing Support Project We have launched a crowdfunding campaign on Makuake with the aim of preserving the brands of breweries affected by the 2024 Noto Peninsula Earthquake and continuing sake brewing. By cooperating and brewing sake jointly, sake breweries from across the country...
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[Information] Hoppy's third-generation CEO Mina holds "Ishiwata Juku" seminar

Ishiwata Juku, the World Genki School, will host a seminar tour led by Mina Ishiwata, the third-generation president of Hoppy Beverage. Held monthly from March to August, the seminar focuses on regional revitalization and business succession. Enjoy Hoppy while taking part in lectures featuring a variety of guests, tours of the Seto Inland Sea, and casual conversation sessions.
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Maru-Chiba's official "Fish Market Cap" is on sale.

Minami-Senju "Maruchiba" Maruchiba, a famous bar in Nihonzutsumi, Taito-ku, Tokyo, where reservations are a must, and Esdy Coffee, a hot dog store with apparel featuring Kitasenju, have collaborated on a new item. Maruchiba is the stockist of the...
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The Macallan 1926" was sold at auction for 400 million yen!

Last November, a bottle of The Macallan 1926, a rare Scotch whisky aged for 60 years, was sold at auction for approximately 2.19 million pounds (just over 400 million yen). The whiskey market has exploded in recent years. Whiskey is a luxury investment...
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[Goods] Tama Channel official goods "Tamachan Glass" is back in stock

"Tama-chan Glasses": The "Tama-chan Glasses (Small)," the official merchandise for Tamabukuro Kintaro's YouTube channel "Tama Channel," which was released last December and quickly sold out, is now back in stock. It can be purchased from the official online shop "tamazon."
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U-Cap] Corduroy U-Cap was released and sold out in an instant.

Corduroy U-Cap The corduroy type of "U-Cap", a popular goods of "Uchida", a popular motsuyaki restaurant in Tateishi, was released online by "NMBE_PRODUCT" on January 25th (Thu). It was sold out on the same day. Congratulations to those who were able to buy it...
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[Admin's Tweet] Walking around Shimotakai's symbol, Shimotakai Station Market, which will close in March

"Shimotakaido Ekimae Market" I don't often get off at Shimotakaido Station. The scenery in front of the station is reminiscent of a Keio Line station, and the aura of the "Shimotakaido Ekimae Market" in a prime spot in front of the station catches my eye.
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[150th Anniversary] "Heineken 150th Anniversary Design Can" to be resold

"Heineken 150th Anniversary Design Can" The "Heineken 150th Anniversary Design Can," which was on sale for a limited time from June 2023, has been so well received that it will be revived in February 2024. In celebration of our long 150-year history and our continued support for the people of Japan...
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[Information] Bring your own BBQ and drink over a bonfire in the heart of Takasaki

The 2nd Bonfire and Sake Garden, currently being held at Takasaki Station Building "Takasaki Monterey," is an event where people can enjoy sake around a bonfire on the rooftop. This event, which began last season, costs 2,200 yen per person and includes a sake cup or...
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Celebrating 40th anniversary] Takara can chuhai sells "40th anniversary can" for a limited time.

Takara can chu-hi 40th Anniversary Commemorative Can Takara can chu-hi, Japan's first canned chu-hi, which was both a great challenge and an adventure for Takara Shuzo, will celebrate its 40th anniversary on January 24, 2024. To commemorate the 40th anniversary, Takara can chu-hi...
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Small and slim "Sakaryue" for home use, storing one bottle vertically.

Sakaryue, a refrigerator that can be placed vertically Areti., a beauty appliance manufacturer, is offering an early-bird discount sale until January 31 on its official website for Sakaryue, a slim cellar that can store wine, champagne, and even sake at two different temperatures according to the type of alcohol....
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Miss SAKE Official Stamp" is now available! Official Miss SAKE Stamp" is now available!

From "Miss SAKE," a competition to select sake ambassadors, we have released a stamp that combines sake terminology with representatives from each prefecture. Miss SAKE Official Stamp At a time when there is concern that young people are turning away from sake, exposure to the word "sake"...
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[Snacks to go with drinks] I want to try these! Jalan's local hotpot rankings featuring a wide selection of delicious hotpots

The travel information magazine Jalan conducted a survey on local hotpots. Local Hotpot Rankings: In the survey, about 70% of people answered "hotpot" as one of the foods they often eat in winter, making it one of the foods they crave in winter. Favorite hotpots include "sukiyaki" and "motsu..."
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