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The "Travel Guide Series" has sold a total of approximately 400,000 copies. The latest issue focuses on "Japanese Gourmet." From the regional cuisines of the 47 prefectures to B-grade gourmet food, famous sweets, and sake, Chikyu no Arukikata provides comprehensive information on travel and food, along with historical trivia! "Japanese Gourmet Guide" is now on sale...

JAPAN SODA Yuzu" by Nippon Zakari Nippon Zakari, the Nada-based sake maker well-known for its "Nippon Zakari is good sake," will release a new flavor of "JAPAN SODA Yuzu" in 180ml bottles on February 22, 2024 (Thursday)....

Hakutsuru will launch the second product in the Hakutsuru wide-mouth can series, "Hakutsuru Koru Umakuchi Daiginjo-Harajyu," nationwide on February 26 (Mon.) The first product, "Hakutsuru Koru Umakuchi Harajyu," launched in 2022, has been well received for its rich flavor and retro design. The second product to be released this...

QUEEN Official Pop-Up Store QUEEN's official pop-up store, "QUEEN THE GREATEST POP-UP STORE," is open in Harajuku from February 3rd (Sat) to February 18th (Sun). Among the merchandise available...

Eiraku Shokudo was founded in 1964. Eiraku Shokudo, a famous bar located in front of Akita Station but which moved last year, has released a collaborative T-shirt with Ine to Agave, a craft sake brewery in Oga City, Akita Prefecture. The T-shirt features the owner and owner of Eiraku Shokudo, who have supported the restaurant for many years...

The 45th Sake Brewery Open Campaign The schedule for the 45th Sake Brewery Open Campaign is now available from the Akita Sake Brewers Cooperative Association. If you are in the area, go to the brewery opening on the weekend!

Ishiwata Juku, the World Genki School, will host a seminar tour led by Mina Ishiwata, the third-generation president of Hoppy Beverage. Held monthly from March to August, the seminar focuses on regional revitalization and business succession. Enjoy Hoppy while taking part in lectures featuring a variety of guests, tours of the Seto Inland Sea, and casual conversation sessions.

Minami-Senju "Maruchiba" Maruchiba, a famous bar in Nihonzutsumi, Taito-ku, Tokyo, where reservations are a must, and Esdy Coffee, a hot dog store with apparel featuring Kitasenju, have collaborated on a new item. Maruchiba is the stockist of the...

"Tama-chan Glasses": The "Tama-chan Glasses (Small)," the official merchandise for Tamabukuro Kintaro's YouTube channel "Tama Channel," which was released last December and quickly sold out, is now back in stock. It can be purchased from the official online shop "tamazon."

"Heineken 150th Anniversary Design Can" The "Heineken 150th Anniversary Design Can," which was on sale for a limited time from June 2023, has been so well received that it will be revived in February 2024. In celebration of our long 150-year history and our continued support for the people of Japan...

The 2nd Bonfire and Sake Garden, currently being held at Takasaki Station Building "Takasaki Monterey," is an event where people can enjoy sake around a bonfire on the rooftop. This event, which began last season, costs 2,200 yen per person and includes a sake cup or...

Takara can chu-hi 40th Anniversary Commemorative Can Takara can chu-hi, Japan's first canned chu-hi, which was both a great challenge and an adventure for Takara Shuzo, will celebrate its 40th anniversary on January 24, 2024. To commemorate the 40th anniversary, Takara can chu-hi...

Sakaryue, a refrigerator that can be placed vertically Areti., a beauty appliance manufacturer, is offering an early-bird discount sale until January 31 on its official website for Sakaryue, a slim cellar that can store wine, champagne, and even sake at two different temperatures according to the type of alcohol....