Topics.

Harmonica Yokocho (commonly known as Harmonica Yokocho), which has its roots as a postwar black market and is now a beloved symbol of Kichijoji, is celebrating its 80th anniversary this year. To commemorate this, a special "design manhole" featuring a Kichijoji landscape will be installed.

Kameoka City, Kyoto Prefecture, has collaborated with the long-established sake brewery Kikumasamune Sake Brewery (Kobe City) and the agricultural venture Nippon Nogyo to develop a Junmai Daiginjo sake called "Tsuchi to Rice Fields The Beginning 2024" using 100% of Yamadanishiki rice grown in Kameoka. The sake is now available as a return gift for hometown tax donations.

Asahi Breweries and Nikka Whisky have opened a limited-time bar, "The TAKETSURU experience," at TRUNK (HOUSE) Kagurazaka in Tokyo's Kagurazaka district. The bar is by reservation only, allowing visitors to experience the charm of Taketsuru Pure Malt with all five senses.

Kiku Masamune Sake Brewery Co., Ltd. has launched a giveaway campaign on its official Instagram account for followers. During the campaign period, 30 people who answer a simple questionnaire will be entered into a lottery to win "Himeji Oden" and a set of all six Neo Cup products.

Izakaya Toyo is a legendary standing bar in the back alleys of Kyobashi, Osaka, that draws long lines every day. It has been featured in media both in Japan and overseas, and its renowned chef, who captivated fans both at home and abroad with his dynamic technique for grilling tuna over a burner, has finally announced his retirement. 202...

The 10th installment of the Yebisu brand's "CREATIVE BREW" series is a limited-edition beer created in collaboration with the brand, "Yebisu Creative Brew JAZZY." The beer will be released nationwide in limited quantities on Tuesday, November 18, 2025. The beer will be available at the Ebisu Brewery in Tokyo and...

Inspired by the worldview of the anime "Hiroshi Nohara's Lunch Style," a spin-off of "Crayon Shin-chan," Gonda Sake Brewery in Kumagaya City, Saitama Prefecture, has commercialized and released the sake "Golden Hiroshi" and liqueur "Silver Hiroshi." Golden Hiroshi features a powerful rice flavor and a dry...

A limited-time collaboration between leather shoe brand Scotch Grain and Hoppy Beverage is currently being held at the TOKYO FOOT TAILOR Toranomon Hills store. Both brands are beloved as "allies of fellow office workers," and each pair of Scotch Grain shoes is handcrafted by skilled craftsmen...

As part of the 7th installment of the "Bikkuriman Regional Revitalization Project," Okinawan distiller Kumesen Brewery and Bikkuriman have collaborated to release "Bikkuriman WHISKY OKINAWA ISLAND BLUE Satan Maria" (500 ml / ABV)...

Sapporo Breweries Ltd., in collaboration with Hokkaido Railway Company (JR Hokkaido), will release a limited-edition regional beer, "Sapporo Classic JR Hokkaido Star Train Design Can," in limited quantities in the Hokkaido area from Tuesday, November 11, 2025. The packaging features a design of the train that will be running in 2027...

The Whisky Culture Research Institute, Inc. has released "Whiskey Certification Official Question Book Level 3 Vol. 4" and "Whiskey Certification Official Question Book Level 2 Vol. 4," which contain past questions from the Whisky Certification Exam. These new books cover questions from the 19th exam held in September 2024 to the 2nd exam...

Uchida, a restaurant in Tateishi, Katsushika Ward, Tokyo, known as the mecca for motsuyaki, and street fashion giant New Era® have teamed up in an unexpected collaboration! This limited edition cap combines Uchida's tradition with New Era's style.

New Era and Sanwa Shurui's Iichiko have collaborated. Limited-edition items will be released on Saturday, November 15th at New Era stores nationwide (with some exceptions) and the official online store. This collection features motifs based on the colors and logo of the Iichiko bottle label...

At the cultural festival of Tokyo University of Science (formerly the Tokyo Institute of Technology, among others) in Ookayama, Meguro Ward, high sour P boxes (plastic beverage containers) from local company Hakusuisha were cleverly used to set up the venue for the "Girigiri Shokudo" (Extraneous Dining Hall), a cafeteria themed around food waste.

FamilyMart and Sapporo Breweries have jointly developed the popular "Beer Surprise" beer series, exclusive to FamilyMart. The 17th installment will be "Sapporo Beer Surprise: Rich Bliss," which will be available at approximately 15,800 FamilyMart stores nationwide from Tuesday, November 11, 2025.

KIRISHIMA GREENSHIP icoia, a new facility created in collaboration between Kirishima Shuzo and Starbucks, will open on Tuesday, January 27, 2026.