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Campaign] "SORACHI 1984" Domestic Sorachi Ace 1.5 times increase campaign is underway!

Sapporo Beer is conducting a present campaign to celebrate the release of SORACHI 1984, which uses 1.5 times more of the legendary "Sorachi Ace" hop. Campaign Period] May 9, 2025 (Friday) - May 22, 2025 (Thursday) [Campaign Period] May 9, 2025 (Friday) - May 22, 2025 (Thursday) [Campaign Period] May 9, 2025 (Friday) - May 22, 2025 (Thursday)

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Goods] New model goods are now on sale from Tateishi "UCHITAJI".

New T-shirts and popular caps are now available from "Uchida", a popular motsuyaki restaurant in Tateishi. Please visit the store to purchase! Uchiji T-shirt (42 version) Price: 4,000 yen Size: S, M, L, XL *Limit 1 of each size *The number 42 is a ...

Sake Tour] Enjoy the charms of Hamadori! Sake and food tour by train

On Saturday, June 14, 2025, an event train will run with the theme of "Sake" and "Food" unique to Hamadori. Board the special event train "E501 SAKIGAKE" and enjoy a special experience! In the train, sake breweries and wineries will be in charge...

New Dry Zero Stand" where you can experience the taste of "Dry Zero" poured from a keg will be held in five cities.

New Dry Zero Stand Asahi Breweries will hold a limited-time event for its non-alcoholic beer-tasting beverage "Asahi Dry Zero," which was relaunched in March, entitled "Freshly Poured from the Barrel! New Dry Zero Stand" will be held in Tokyo, Aichi, Osaka, Fukuoka, and Miyazaki prefectures from May 23...

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Film] A film that will attract the attention of sake lovers! Rei Kikukawa returns to the screen after a 15-year absence to play a bureaucrat with a love of sake.

The fifth film in the "Seed Sowing Traveler" series, "Seed Sowing Traveler: Whisper of Moromi," which supports Japan's primary industry, will be released in October. This film is set on Awaji Island in Hyogo Prefecture. The film depicts people who are passionate about sake brewing and the cultivation of Yamada-Nishiki, the king of sake rice. Starring in the film is 15-year...

Alco-working, an all-day drinking coworking space in Nagoya, Japan, is now open.

Arco Working On May 15, 2025, a new type of coworking space "Arco Working" opened in Nakono, Nishi-ku, Nagoya City, Aichi Prefecture, where you can work while having a drink. Open from 13:00 to 20:00, you can stay without time limit....

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[Information] Kirin Beer launches new service of 20-year-old whiskey for life's milestones

Kirin Brewery, a subsidiary of Kirin Holdings Co., announced that it is considering a new service that would allow customers to purchase whiskey malt and have it aged for 20 years. The plan calls for a crowdfunding approach, whereby the project is publicly announced and funds are raised from an unspecified number of interested individuals.

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[Sake Snacks] Ambassadors to spread the appeal of Japanese sake, "2025 Mr. SAKE & 2025 Mrs. SAKE" announced

The 2025 Mr. SAKE & 2025 Mrs. SAKE Final Selection was held on May 10th, 2025, at EDOCCO STUDIO in Kanda Myojin, Tokyo. Mr. SAKE...

conversation to liven up a cup of sake (esp. in the context of a tea ceremony)

DD4D Brewing and Iyo Tetsudo's collaboration beer "Diamond Crossing" is now available.

Diamond Crossing DD4D BREWING, a craft brewery in Matsuyama City, releases a new beer in collaboration with Iyotetsu Group, the second oldest privately owned railroad company in Japan. The theme is "Diamond Crossing" and the Otemachi Station in Matsuyama City...

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Swingin' Singin'", a beer made with JAZZ as its theme, will be released at YEBISU BREWERY TOKYO and BLUE NOTE on May 16 (Fri.).

Sapporo Beer will release a limited edition jazz-themed beer, "Swingin' Singin'," in limited quantities from May 16, 2025. The beer will be launched in collaboration with YEBISU BREWERY TOKYO in Ebisu, the birthplace of Yebisu Beer, and BLUE NOTE PLACE...

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Goods] New T-shirt design of Tateishi "UCHITAJI" will be on sale soon.

The legendary bar "Uchida" in Tateishi will be selling a new design of T-shirt. The color options are unknown, but the "42" on the back seems to be Uchida's store number in Nakamise. @motsuyakired

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Product Information] "Sapporo WITH BEER White Ale" will go on sale on June 24 (Tuesday) in limited quantities! Sapporo WITH BEER White Ale to be released in limited quantities on June 24 (Tuesday)

Sapporo WITH BEER White Ale Sapporo Beer will release "Sapporo WITH BEER White Ale" on June 24 (Tuesday) in limited quantities nationwide, targeting younger consumers. This product is a reworking of the popular product released last June...

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Hagiwara Shuzo Holds Rebranding and Storehouse Opening Event to Commemorate 170th Anniversary

Hagiwara Sake Brewery in Ibaraki Prefecture has announced that on the occasion of the 170th anniversary of its founding, it will formulate a new MVV (Mission, Vision, and Values) and rebrand the Hagiwara brand. To commemorate the occasion, a "kurabiraki" event will be held on May 24, 2025. ...

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Goods] "Simile T-shirts" from Tama Channery are now available in nine colors.

Now accepting orders for 9-car simile T-shirts! This time, we are offering 9 shimmy shirts in a total of 9 colors to celebrate Tama-chan's beloved bicycle racing! It's up to you which color is your favorite! You can choose your favorite color, or you can choose a different color! ...

The "Slumbering Sake Cup - Nishikigoi," which soothes you with the sight of Nishikigoi, a symbol of peace, swimming by, is now on sale.

Shinetsu Works Co., Ltd. has begun selling "Slumbering Sake Vessels - Nishikigoi," a soothing sight of Nishikigoi, a symbol of peace, swimming in the water. Inspired by Nishikigoi, which originated in the Ojiya and Yamakoshi regions of Niigata Prefecture, the design is a copper and tin-plated sake cup that is resistant to temperatures below 16...

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Aomori Iichiko Cup" featuring the Aomori Nebuta Festival goes on sale on Thursday, May 8!

Aomori Iichiko Cup Aomori Iichiko Cup will be released by the authentic shochu brand "Iichiko" on May 8 (Thu). The "Iichiko 12° Cup" is decorated with "Nebuta" and Aomori City's tourism image characters "Nebutan" and "Haneton"...

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Two colors of "Sapporo Lager Beer" vacuum-insulated tumblers are now on sale at Lawson and HMV&BOOKS online.

The traditional red star sapporo lager beer tumbler BOOK and the traditional red star sapporo lager beer tumbler BOOK Limited Color The vacuum-insulated tumbler of sapporo lager beer, the oldest existing beer brand in Japan, is now available! Cold...

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Manga] A shut-in girl meets beer making! New Serial in Young Gungang "Ogre Craft

Auger Craft," the story of a reclusive girl's encounter with beer brewing in Akita, has started in Young Gungans. The main character, Himeko, who never drank alcohol, moves to Akita after her parents divorce. There, one woman, Nodoka, brews craft beer in an old house...

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Limited quantities of highball cans made in collaboration with "Yago Distillery" and "Whiskipedia" are now on sale.

Hinomaru Highball Whiskipedia LIMITED EDITION Jointly developed by Kiuchi Shuzo and BS Fuji's program "Whiskipedia," Hinomaru Highball Whiskipedia LIMITED EDITION, a craft highball with a limited quantity, is now available...

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Chibimaruko-chan and Hatsukame Jozo collaboration sake "Father Hiroshi" is open for reservation now.

Sake "Hiroshi Father" As a new product of "Chibi Maruko-chan," we are pleased to announce the release of "Junmai Ginjo Hiroshi Father Vintage 2025," a sake made in collaboration with Hatsugame Jyozo Co. The product is a cross between traditional products and anime/games originating in Japan, and...

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