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[Product Information] Lawson to Pre-release "Hakutsuru Purupuru Muscat 240ml"

Hakutsuru Sake Brewery Co., Ltd. will pre-release "Hakutsuru Purupuru Muscat 240ml" at Lawson convenience stores nationwide on Tuesday, August 26, 2025. This product's three defining features are that it's fun to shake, cute to look at, and delicious to drink, making it a dessert-like liquid...
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[Limited Release] Suntory Launches Limited-Quantity "Juicy Brew" in the Tohoku Area and "Beer Me" in the Tokai and Hokuriku Areas

Suntory will be releasing two new products in limited quantities in select regions. "Juicy Brew" will be available in the Tohoku region (Aomori, Iwate, Miyagi, Akita, Yamagata, and Fukushima) from August 19th. Made with Galaxy hops, known for their tropical aroma, and top-fermenting yeast, it's a highly concentrated brew...
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[Raffle Sale] "Hibiki Suntory Whisky 100th Anniversary -Anniversary Blend-" Raffle Sale

HIBIKI Suntory Whisky 100th Anniversary - Anniversary Blend - A limited edition product commemorating the 100th anniversary of Suntory Whisky, "HIBIKI Suntory Whisky 100th Anniversary - Anniversary Blend -" will be sold by lottery...
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[Product Information] Takara "Shochu Highball" <Strong White Grape Cider> Limited quantity release on Tuesday, August 5th

Takara "Shochu Highball" <Strong White Grape Cider> Takara Shuzo Co., Ltd. will release "Takara "Shochu Highball" <Strong White Grape Cider>," which has been well received since its release in 2022, nationwide on Tuesday, August 5th in limited quantities. <...
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[Collaboration Can] "JoJo" Hirohiko Araki x Yebisu 2nd Edition, Original Design Can to be Released in September

Sapporo Beer will release a limited number of new Yebisu Beer cans featuring an original design by Hirohiko Araki, the author of the popular manga "JoJo's Bizarre Adventure," nationwide on Wednesday, September 17, 2025, as part of its second collaboration with Hirohiko Araki.
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[Hokkaido only] Limited quantity release of "Sapporo Classic Freshly Shipped Can"

"Sapporo Classic Freshly Shipped Cans" will be released in limited quantities in the Hokkaido area on three occasions, starting on Tuesday, July 15th. This product will be shipped from the Sapporo Beer Hokkaido Factory within three days of production. "Sapporo Classic" is a regionally limited...
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[Insider News] Hakata Salt x DD4D collaboration beer "Salz ~ Salted Citrus IPA ~" is now available!

Salz ~Salted Citrus IPA~ The second collaboration between DD4D BREWING, a brewery in Matsuyama City, Ehime Prefecture, and Hakata Salt, a representative salt from the Seto Inland Sea, will see the release of Salz ~Salted Citrus IPA~.
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[Limited Edition] Hinomaru Whisky Craft Cask Highball Elegant Sherry: Enjoy the gorgeous aroma of a blend of three types of unblended whiskey

Kiuchi Shuzo (Naka City, Ibaraki Prefecture) will release a limited-edition canned craft highball, "Hinomaru Whisky Craft Cask Highball Elegant Sherry," a blend of three types of undiluted whiskey, nationwide from early July 2025. This product is distilled at the Yasato Distillery and then...
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[Non-alcoholic] Corona Beer's non-alcoholic product "Corona Cero" has finally arrived!

Corona Cero, the global beer brand, will launch the non-alcoholic beverage "Corona Cero" nationwide on Monday, July 28, 2025. It will be available in a 330ml bottle with an alcohol content of 0.01 TP4T...
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[New Product] Takara's "Shochu Highball" now has a new limited edition flavor, "Mojito," perfect for summer!

Takara Shochu Highball "Taisho Izakaya Japanese-Style Mojito" A new, limited-edition flavor from the popular "Takara Shochu Highball" series, "Taisho Izakaya Japanese-Style Mojito," will be released nationwide on Tuesday, July 22nd. This Japanese-style mojito, based on shochu grade 1, is popular in taisho bars...
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[Limited Edition Reissue] FamilyMart Exclusive "Sapporo Hokkaido Draft Beer" Released Today

"Sapporo Hokkaido Draft Beer" will be available again for a limited time only at FamilyMart starting Tuesday, July 8th. Made with Hokkaido-grown barley malt and hops, it delivers a rich flavor nurtured by Hokkaido's natural beauty. Furthermore, by aging it below freezing, it achieves a clean, refreshing aftertaste without any unpleasant aftertaste.
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[New Product] Takara's "Fermented Distilled Sour" - Unsweetened Ramune Sour - Newly Released for a Summer Limited Time Only

Takara Shuzo Co., Ltd. will release Ramune Sour nationwide on Tuesday, July 8, 2025, as a limited-edition summer flavor under the Takara Fermented Distilled Sour ~3% on Weekdays~ brand. The alcohol content is set at 31 TP4T, achieving a blissfully satisfying taste that is not too sweet...
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[Information] Seven-Eleven x Yo-Ho Brewing "Ecstatic Aliens" now on sale

Ecstatic Aliens, a craft beer jointly developed by Seven & i Holdings and Yo-Ho Brewing, will be on sale at 7-Eleven stores nationwide from June 11, 2025. This beer has a tropical aroma...
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New Product] "iichiko Souwa Highball", jointly developed by Iichiko and FamilyMart, goes on sale.

iichiko Sow Highball Sanwa Shuzu Co., Ltd. and FamilyMart Co. have jointly developed the authentic barley shochu "Iichiko Sow (Sow) Highball", which went on sale at FamilyMart stores nationwide on May 20, 2025. This highball is made with ...
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Product Information] "Sapporo WITH BEER White Ale" will go on sale on June 24 (Tuesday) in limited quantities! Sapporo WITH BEER White Ale to be released in limited quantities on June 24 (Tuesday)

Sapporo WITH BEER White Ale Sapporo Beer will release "Sapporo WITH BEER White Ale" on June 24 (Tuesday) in limited quantities nationwide, targeting younger consumers. This product is a reworking of the popular product released last June...
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New Product] Chubu Aeon Limited ISEKADO x Shimizu Seizaburo Shoten collaboration beer "Ginjo Rosé IPA Saku" goes on sale April 26th.

Ginjo Rosé IPA Saku ISEKADO (Ise City) and Shimizu Seizaburo Shoten "Saku" collaborated to create "Ginjo Rosé IPA Saku", a new challenge for Sake Yeast Beer using Japanese sake yeast. The gorgeous aroma produced by the ginjo yeast "BMK3" is combined with raspberry and b...
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[Limited Quantity] "Johnnie Walker Blue Label Gift Box with Glass 2025" released in limited quantities in Japan

Johnnie Walker Blue Label Gift Box with a Glass 2025 The "Johnnie Walker Blue Label Gift Box with a Glass 2025" will be available in limited quantities from April 8, 2025. This gift box contains rare whiskeys selected at a rate of one in 10,000 barrels...
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[Product Information] Limited-Quantity New Release of "Suntory Premium Highball Hakushu (Refreshing and Rich Aftertaste) 350ml Can"

Suntory Premium Highball Hakushu (Refreshing and Rich Aftertaste) 350ml Can Suntory Limited will release the "Suntory Premium Highball Hakushu (Refreshing and Rich Aftertaste) 350ml Can" nationwide in limited quantities from Tuesday, June 10th. Suntory...
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【製品情報】チェリオから「のんあるこーる日本酒風味 Sparkling」発売

清涼飲料メーカー・チェリオから、アルコール0.00%の新商品「のんあるこーる日本酒風味 Sparkling」が発売されました。月桂冠や白鶴などの日本酒メーカーが手がけるノンアルコール日本酒が瓶で展開される中、チェリオは“らしさ”を活かして...
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New Product] Non-alcoholic Daiginjo-tasting beverage "Kikusui Zero" to be released on April 15.

Kikusui Zero Kikusui Zero, a non-alcoholic beverage with an alcohol content of 0.00%, will be released by Kikusui Shuzo in Niigata Prefecture's Shinobata City on April 15. You can enjoy its fruity and gorgeous aroma as if it were sake. In the mouth, it has a moderate sweetness and pleasant bitterness...
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