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Seasonal] Takara Shochu's "Yawaraka Mugi-cha Wari" (barley tea with soft tea) will go on sale on April 22 (Tue.) for a limited time only.

Soft Barley Tea Wari A refreshing barley tea wari joins the "Takara Shochu Tea Wari Series," which is popular for its easy drinking, non-carbonated, non-sweet taste! We have sought the best match with Takara Shochu, and have created the perfect blend of Rokujo barley, which is known for its aroma, and Nijo barley, which is known for its sweetness....

2025.04.09

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Sake Ice Cream] "Cool Sake" is now available again this year! Expansion of sales locations for "Kool Sake"!

From April 7 (Mon.), "Coolish Frozen Lemon Sour" and "Coolish Frozen Greffle Sour", authentic alcoholic beverages with 5% alcohol content, will be available under the "Coolish" brand of "drinkable ice cream". These products are 202...

2025.04.01

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[Product Information] Hitachino Highball Can, made with 100% domestic whiskey, has been revamped

Kiuchi Brewery in Naka City, Ibaraki Prefecture, has revamped its 355ml canned "Hitachino Highball," a craft highball made entirely with Japanese whiskey produced in-house. The new can will be available from late April 2025. Product Overview: Brewed and steamed at Kiuchi Brewery...

2025.04.01

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Nozawa Onsen Distillery's Gin Soda will be sold exclusively at Lawson on Tuesday, March 25!

Nozawa Onsen Distillery x Lawson Four different types of gin from Nozawa Onsen Distillery in Nagano Prefecture won awards at the prestigious "World Gin Awards 2024" held in London. Lawson will release two types of Nozawa Onsen Distillery's gin soda cans on Tuesday, March 25...

2025.03.31

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[Product Information] Yokohama Beer's new standard! The fifth canned beer, "YOKOHAMA SESSION IPA," will be released on April 1, 2025.

YOKOHAMA SESSION IPA Yokohama Beer, a local beer company celebrating its 25th anniversary, will release its fifth regular canned beer, "YOKOHAMA SESSION IPA," on Tuesday, April 1, 2025! Approximately 30,000 cans will be released initially...

2025.03.30

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[Pre-release] First time in Japan! Mellow craft beer from New Zealand's MOUNT BREWING is available at Natural Lawson

MOUNT BREWING Two types of craft beer from the New Zealand brand MOUNT BREWING, with their rich aromas and pleasant flavors, will be available at Natural Lawson stores from Tuesday, March 25, 2025...

2025.03.27

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[Insider Tip] "Amahagan Whiskey Highball Can" will be available at convenience stores from Tuesday, April 8th!

Amahagan Whisky Highball Nagahama Distillery, Japan's smallest whiskey distillery operated by Nagahama Roman Beer Co., Ltd., will release its first canned highball, Amahagan Whisky Highball Can 350ml, at select convenience stores from April 8, 2025...

2025.03.25

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New Product] Takara "Shochu Highball" with Oita kabosu (citrus fruit from Oita Prefecture) to go on sale in limited quantities.

Takara Shochu Highball with Oita Kabosu Takara Shochu Highball with Oita Kabosu will go on sale nationwide on March 25 (Tuesday) in limited quantities. 　Takara "Shochu Highball" is said to be the origin of the word "chu-hi" (shochu highball)...

2025.03.24

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[New Product] The next sauna staple! "Totonatta Punch," which can also be used as a mixer, will be released on March 22nd!

Totononta Punch, a carbonated beverage for sauna enthusiasts, will be released on Saturday, March 22, 2025. It also makes a great mixer for alcoholic drinks! With its refreshing citrus flavor, strong carbonation, and clean sweetness, it's perfect for highballs and cocktails.

2025.03.12

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[New Product] Two types of canned highballs, including the "Daisen Mizunara Highball" made with gold medal-winning whiskey, are now available nationwide!

Matsui Shuzo, a brewery in Tottori Prefecture, has launched two canned highballs nationwide: "Daisen Mizunara Highball" and "Daisen Sakura Highball." Product Information: Whiskey...

2025.03.03

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Product Information] Takara Shuzo launches 350ml "ISAINA" can of potato shochu with soda.

ISAINA Takara Shuzo Co., Ltd. will release "ISAINA" Imojochu Soda 5% 350ml at convenience stores nationwide on Tuesday, February 25. The product will also go on sale nationwide on Tuesday, March 25, through expanded sales channels. This product...

2025.02.11

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New Product] Nostalgic Gum Gum Becomes Chewy! Fusen Gum Chewy" goes on sale.

Marukawa "Fusen Gum" orange and grape flavors, familiar to the generation of bar-loving uncles, are now available as chewy drinks. Pineapple candy also became a sour a while ago, and as for the male plum sours, they have become quite a hit. Come to think of it, Kodama "Vi...

2025.02.09

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New Product: Kirin Ichiban Shibori White Beer

Kirin Ichiban Shibori White Beer Kirin Ichiban Shibori White Beer (350ml and 500ml cans) will be released nationwide from April 15 (Tuesday). The new beer has a "refined, high-quality" taste that brings out the soft umami of wheat...

2025.01.24

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[Information] Thailand's first single malt whiskey "Prakan" released

Sanyo Bussan Co., Ltd. (Head office: Osaka City, Osaka Prefecture; President and CEO: Shigeji Matsuo), a liquor wholesaler, will begin importing and selling "Prakan," Thailand's first single malt whiskey, produced by Thai Beverage Co., Ltd., in Japan. (Left)...

2025.01.23

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New Product: Limited Collaboration of Morinaga Seika's "Koeda" and Sapporo Beer! New sensation black "MILD BLACK with Koeda

Since its launch in 1971, Morinaga Seika's "Koeda" has been loved by many people. The chocolate milk stout made from the unsalable sweets produced in the manufacturing process of "Koeda" has the flavor of "Koeda"....

2025.01.21

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[New Product] ISEKADO x Shimizu Seizaburo Shoten collaboration hard seltzer released exclusively at Tokai AEON

SAKEKASU Hard Seltzer by ISEKADO (Nikenjaya Mochi Kadoya Honten Co., Ltd., Ise City, Mie Prefecture) will release "SAKEKASU Hard Seltzer" exclusively at AEON Retail in the Tokai area from Saturday, January 18th.

2025.01.20

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[New Product] "Matchare" joins the High Sour lineup

Starting in February, Hakusuisha's flagship product, "High Sour," will be joined by a new addition: "Matchare," a refreshing lemon and matcha drink. If you see it at an izakaya, you'll want to give it a try! Instagram hisour8138

2025.01.01

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Highball cans of Irish whiskey "THE BUSKER" are now on sale nationwide exclusively at Lawson stores.

THE BUSKER highball Irish whiskey brand "THE BUSKER" ("Busker") highball cans will be sold exclusively at Lawson and Natural Lawson stores nationwide from December 17, 2024 (Tuesday)....

2024.12.13

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[Information] Hakutsuru Brewery's first craft gin, "KOBE HERBAL GIN Hakufu," will be released in two varieties on December 9th

KOBE HERBAL GIN Shirakaze Hakutsuru Sake Brewery will be releasing two varieties of craft gin, "KOBE HERBAL GIN Shirakaze," exclusively at its directly managed stores and liquor stores and restaurants in the Kansai area from December 9, 2024. This is the company's first attempt...

2024.12.11

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Product Information] Connecting Traditions. Sapporo Draft Beer Black Label "Hakone Ekiden Can" on Sale in Limited Quantities

Hakone Ekiden Can Sapporo Beer will release a limited quantity of Sapporo Draft Beer Black Label "Hakone Ekiden Can" nationwide on November 26. The package features a design of athletes running and the tasuki (sash) of the 20 participating schools and one team from the Kanto Student Union (a total of 21 teams)....

2024.12.02

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