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[New Product] Takara's "Fermented Distilled Sour" - Unsweetened Ramune Sour - Newly Released for a Summer Limited Time Only

Takara Shuzo Co., Ltd. will release Ramune Sour nationwide on Tuesday, July 8, 2025, as a limited-edition summer flavor under the Takara Fermented Distilled Sour ~3% on Weekdays~ brand. The alcohol content is set at 31 TP4T, achieving a blissfully satisfying taste that is not too sweet...

2025.06.23

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[Information] Seven-Eleven x Yo-Ho Brewing "Ecstatic Aliens" now on sale

Ecstatic Aliens, a craft beer jointly developed by Seven & i Holdings and Yo-Ho Brewing, will be on sale at 7-Eleven stores nationwide from June 11, 2025. This beer has a tropical aroma...

2025.06.14

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New Product] "iichiko Souwa Highball", jointly developed by Iichiko and FamilyMart, goes on sale.

iichiko Sow Highball Sanwa Shuzu Co., Ltd. and FamilyMart Co. have jointly developed the authentic barley shochu "Iichiko Sow (Sow) Highball", which went on sale at FamilyMart stores nationwide on May 20, 2025. This highball is made with ...

2025.05.21

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Product Information] "Sapporo WITH BEER White Ale" will go on sale on June 24 (Tuesday) in limited quantities! Sapporo WITH BEER White Ale to be released in limited quantities on June 24 (Tuesday)

Sapporo WITH BEER White Ale Sapporo Beer will release "Sapporo WITH BEER White Ale" on June 24 (Tuesday) in limited quantities nationwide, targeting younger consumers. This product is a reworking of the popular product released last June...

2025.05.10

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New Product] Chubu Aeon Limited ISEKADO x Shimizu Seizaburo Shoten collaboration beer "Ginjo Rosé IPA Saku" goes on sale April 26th.

Ginjo Rosé IPA Saku ISEKADO (Ise City) and Shimizu Seizaburo Shoten "Saku" collaborated to create "Ginjo Rosé IPA Saku", a new challenge for Sake Yeast Beer using Japanese sake yeast. The gorgeous aroma produced by the ginjo yeast "BMK3" is combined with raspberry and b...

2025.04.25

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[Limited Quantity] "Johnnie Walker Blue Label Gift Box with Glass 2025" released in limited quantities in Japan

Johnnie Walker Blue Label Gift Box with a Glass 2025 The "Johnnie Walker Blue Label Gift Box with a Glass 2025" will be available in limited quantities from April 8, 2025. This gift box contains rare whiskeys selected at a rate of one in 10,000 barrels...

2025.04.17

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[Product Information] Limited-Quantity New Release of "Suntory Premium Highball Hakushu (Refreshing and Rich Aftertaste) 350ml Can"

Suntory Premium Highball Hakushu (Refreshing and Rich Aftertaste) 350ml Can Suntory Limited will release the "Suntory Premium Highball Hakushu (Refreshing and Rich Aftertaste) 350ml Can" nationwide in limited quantities from Tuesday, June 10th. Suntory...

2025.04.16

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[Product Information] Cheerio releases "Non-Alcohol Sake Flavor Sparkling"

Soft drink manufacturer Cheerio has released a new product, "Non-Alcohol Sake Flavor Sparkling," with 0.001 TP/4T of alcohol. While non-alcoholic sake from sake makers such as Gekkeikan and Hakutsuru is being sold in bottles, Cheerio is taking advantage of its unique...

2025.04.15

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New Product] Non-alcoholic Daiginjo-tasting beverage "Kikusui Zero" to be released on April 15.

Kikusui Zero Kikusui Zero, a non-alcoholic beverage with an alcohol content of 0.00%, will be released by Kikusui Shuzo in Niigata Prefecture's Shinobata City on April 15. You can enjoy its fruity and gorgeous aroma as if it were sake. In the mouth, it has a moderate sweetness and pleasant bitterness...

2025.04.13

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Seasonal] Takara Shochu's "Yawaraka Mugi-cha Wari" (barley tea with soft tea) will go on sale on April 22 (Tue.) for a limited time only.

Soft Barley Tea Wari A refreshing barley tea wari joins the "Takara Shochu Tea Wari Series," which is popular for its easy drinking, non-carbonated, non-sweet taste! We have sought the best match with Takara Shochu, and have created the perfect blend of Rokujo barley, which is known for its aroma, and Nijo barley, which is known for its sweetness....

2025.04.09

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Sake Ice Cream] "Cool Sake" is now available again this year! Expansion of sales locations for "Kool Sake"!

From April 7 (Mon.), "Coolish Frozen Lemon Sour" and "Coolish Frozen Greffle Sour", authentic alcoholic beverages with 5% alcohol content, will be available under the "Coolish" brand of "drinkable ice cream". These products are 202...

2025.04.01

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[Product Information] Hitachino Highball Can, made with 100% domestic whiskey, has been revamped

Kiuchi Brewery in Naka City, Ibaraki Prefecture, has revamped its 355ml canned "Hitachino Highball," a craft highball made entirely with Japanese whiskey produced in-house. The new can will be available from late April 2025. Product Overview: Brewed and steamed at Kiuchi Brewery...

2025.04.01

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Nozawa Onsen Distillery's Gin Soda will be sold exclusively at Lawson on Tuesday, March 25!

Nozawa Onsen Distillery x Lawson Four different types of gin from Nozawa Onsen Distillery in Nagano Prefecture won awards at the prestigious "World Gin Awards 2024" held in London. Lawson will release two types of Nozawa Onsen Distillery's gin soda cans on Tuesday, March 25...

2025.03.31

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[Product Information] Yokohama Beer's new standard! The fifth canned beer, "YOKOHAMA SESSION IPA," will be released on April 1, 2025.

YOKOHAMA SESSION IPA Yokohama Beer, a local beer company celebrating its 25th anniversary, will release its fifth regular canned beer, "YOKOHAMA SESSION IPA," on Tuesday, April 1, 2025! Approximately 30,000 cans will be released initially...

2025.03.30

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[Pre-release] First time in Japan! Mellow craft beer from New Zealand's MOUNT BREWING is available at Natural Lawson

MOUNT BREWING Two types of craft beer from the New Zealand brand MOUNT BREWING, with their rich aromas and pleasant flavors, will be available at Natural Lawson stores from Tuesday, March 25, 2025...

2025.03.27

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[Insider Tip] "Amahagan Whiskey Highball Can" will be available at convenience stores from Tuesday, April 8th!

Amahagan Whisky Highball Nagahama Distillery, Japan's smallest whiskey distillery operated by Nagahama Roman Beer Co., Ltd., will release its first canned highball, Amahagan Whisky Highball Can 350ml, at select convenience stores from April 8, 2025...

2025.03.25

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New Product] Takara "Shochu Highball" with Oita kabosu (citrus fruit from Oita Prefecture) to go on sale in limited quantities.

Takara Shochu Highball with Oita Kabosu Takara Shochu Highball with Oita Kabosu will go on sale nationwide on March 25 (Tuesday) in limited quantities. 　Takara "Shochu Highball" is said to be the origin of the word "chu-hi" (shochu highball)...

2025.03.24

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[New Product] The next sauna staple! "Totonatta Punch," which can also be used as a mixer, will be released on March 22nd!

Totononta Punch, a carbonated beverage for sauna enthusiasts, will be released on Saturday, March 22, 2025. It also makes a great mixer for alcoholic drinks! With its refreshing citrus flavor, strong carbonation, and clean sweetness, it's perfect for highballs and cocktails.

2025.03.12

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[New Product] Two types of canned highballs, including the "Daisen Mizunara Highball" made with gold medal-winning whiskey, are now available nationwide!

Matsui Shuzo, a brewery in Tottori Prefecture, has launched two canned highballs nationwide: "Daisen Mizunara Highball" and "Daisen Sakura Highball." Product Information: Whiskey...

2025.03.03

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Product Information] Takara Shuzo launches 350ml "ISAINA" can of potato shochu with soda.

ISAINA Takara Shuzo Co., Ltd. will release "ISAINA" Imojochu Soda 5% 350ml at convenience stores nationwide on Tuesday, February 25. The product will also go on sale nationwide on Tuesday, March 25, through expanded sales channels. This product...

2025.02.11

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