Product Information

Future Lemon Sour Future Lemon Sour, which was released in limited quantities on June 11 and became a hot topic when the lid was opened, will be released in limited quantities in the Tokyo metropolitan area and nine prefectures in the Kan-shinetsu area from August 27. From June 3 to June...

Sapporo WITH BEER White Ale Sapporo Beer has developed "Sapporo WITH BEER White Ale," a new beer designed to help young people enter the beer market and eliminate their aversion to beer, to be released nationwide in limited quantities on June 25, 2024. University...

Hakutsuru "Purupuru Peach Sake 240ml" Hakutsuru "Purupuru" series white peach 240ml, which has been popular since its release and has become a hot topic on SNS, is on sale at Lawson stores nationwide from June 11, 2024 (Tuesday). Purupuru" is "fun to shake" and "cute...

This year marks the 10th anniversary of the BS-TBS program "Yuyake Sakaba," starring actor Kitaro and TV personality Tomu Muto! A limited edition design can is now available, allowing you to experience the atmosphere of a pub at home! Takara Shuzo Co., Ltd. has released the "Takara Shochu Highball" Yuyake Sakaba design can...

Takara Shuzo Co., Ltd. will release "Takara Shochu Highball" <Iwashita's New Ginger®>" in limited quantities nationwide on Tuesday, June 4th. Takara Shochu Highball was first released in the late 1940s, and is said to be the origin of the word "chuhai" (chuhai).

iichiko SPECIAL HIGHBALL Sanwa Shurui Co., Ltd. (Head office: Usa City, Oita Prefecture; President: Kazunori Nishi) has announced the release of a canned RTD (Ready To Drink) shochu highball, "iichiko SPECIAL HIGHBALL."

Takara Shuzo Co., Ltd. will release a limited edition of "Takara Shochu Highball" <with Yamaguchi Summer Mandarins>" nationwide on Tuesday, May 14th. Japanese citrus fruits are a perfect match for the dry taste of Takara Shochu Highball, and the Japanese citrus series...

"Shochu Highball" <Strong Cider Mix> Zero sugar, zero purines, zero sweeteners! This popular flavor from the brand's strongest carbonated series is back this year! Takara's "Shochu Highball" <Strong Cider Mix>" went on sale nationwide in limited quantities on Tuesday, April 23rd...

Kinmugi Sour: Suntory will release Kinmugi Sour, a beer with a "sour" taste made possible by beer brewing technology, in the Hokkaido area on April 16 (Tuesday) for a limited time only. The taste blends the gentle umami of barley with the refreshing aroma of citrus fruits. The "Kinmugi Sour" experience...

Commemorating that Eiichi Shibusawa, who has a close relationship with Sapporo Beer, will be the face of the new 10,000 yen bill, Sapporo Draft Beer Black Label "Eiichi Shibusawa Can" will go on sale on April 9 in limited quantities in Tokyo and eight prefectures including Saitama Prefecture, where Eiichi Shibusawa was born. Eiichi Shibusawa is the founder of the current Sapporo...

To coincide with the launch of Kirin Beer's new product, giant beer cans featuring graphics of Teruyoshi Uchimura, Yuki Amami, Mio Imada, and Ren Meguro, who appear in the commercials, will be on display from Saturday, March 23rd. The cans will be located in Shibuya Hikarie in Tokyo and Hankyu Big Market in Osaka.

Takara "Shochu Highball" 5% Not sweet, goes well with meals! A limited quantity of the 5% alcohol content dry shochu highball with cola flavor will go on sale nationwide tomorrow, March 12 (Tuesday). 　Takara "Shochu Highball" is a chu...

JAPAN SODA Yuzu" by Nippon Zakari Nippon Zakari, the Nada-based sake maker well-known for its "Nippon Zakari is good sake," will release a new flavor of "JAPAN SODA Yuzu" in 180ml bottles on February 22, 2024 (Thursday)....

Hakutsuru will launch the second product in the Hakutsuru wide-mouth can series, "Hakutsuru Koru Umakuchi Daiginjo-Harajyu," nationwide on February 26 (Mon.) The first product, "Hakutsuru Koru Umakuchi Harajyu," launched in 2022, has been well received for its rich flavor and retro design. The second product to be released this...

"Heineken 150th Anniversary Design Can" The "Heineken 150th Anniversary Design Can," which was on sale for a limited time from June 2023, has been so well received that it will be revived in February 2024. In celebration of our long 150-year history and our continued support for the people of Japan...

Takara can chu-hi 40th Anniversary Commemorative Can Takara can chu-hi, Japan's first canned chu-hi, which was both a great challenge and an adventure for Takara Shuzo, will celebrate its 40th anniversary on January 24, 2024. To commemorate the 40th anniversary, Takara can chu-hi...

Hotto Iichiko "Hotto Iichiko" is the perfect drink for relaxing time spent at home. It is suitable for watching TV or enjoying a meal with friends or partners in a warm atmosphere. How to enjoy This product is the flowery taste of Iichiko...