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New Product] Sapporo's white beer "WITH BEER Amber Ale" released in limited quantities.

Sapporo WITH BEER Amber Ale Sapporo Beer will release "Sapporo WITH BEER Amber Ale" in limited quantities nationwide from today. This product is a product of Sapporo Beer's 2024 business policy to revitalize the Japanese beer market....
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[Product Information] Limited-quantity release of Sapporo Winter Story, a winter staple beer

Sapporo Winter Story Sapporo Breweries Ltd. will release "Sapporo Winter Story" in limited quantities nationwide on November 6th. This winter staple beer was launched in 1988 as a pioneer of seasonal limited edition products. Its smooth texture, made with a portion of wheat malt, and its Saaz...
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New Design] High Sour returnable bottle logo changed from blue to red.

The logo on the returnable bottles of Hakusuisha's flagship product, "High Sour," will be changing from the familiar blue to the company's corporate color, red. But it doesn't look out of place, right? That's because the glass and merchandise use the red logo. ♪ For the time being...
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Suntory Whiskey "Hibiki 40nen" limited to 100 bottles sold by lottery.

Hibiki 40 Years Suntory Limited will be offering 100 bottles of Suntory Whisky "Hibiki 40 Years" for sale by lottery starting on Tuesday, November 5, and will be released on Tuesday, May 27, 2025. The Suntory Whisky "Hibiki" brand was established in 1989 as a 9...
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[Product Information] A long-selling product! Takara Can Chu-Hi "Yuzu" flavor is now available in limited quantities

Takara Can Chu-Hi (Yuzu) Takara Shuzo Co., Ltd. will release "Takara Can Chu-Hi (Yuzu)" in limited quantities nationwide on Tuesday, November 19th. "Takara Can Chu-Hi" is the original dry premium chu-hi that was launched on January 24th, 1984.
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[Product Information] Hokkaido Exclusive! "Local Lemondo Hokkaido Residents' Shiso Lemon" Now Available

Coca-Cola's lemon sour specialty brand, Lemondo, is launching a new series, "Local Lemondo," with the first product, "Local Lemondo Hokkaido Residents' Shiso Lemon," launching exclusively in Hokkaido on October 28, 2024.
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[Product Information] Limited release of Sapporo Draft Beer Black Label "Hokuriku Crab Design Can"

Sapporo Black Label "Hokuriku Crab Design Can" Draft Beer Black Label "Hokuriku Crab Design Can" will be released in limited quantities in seven prefectures in the Tokai and Hokuriku regions on October 29th. This product will be released to coincide with the crab fishing season in the Hokuriku region, which begins every November. It will also be used to support the recovery efforts following the earthquake disaster.
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[Product Information] Ise Kado Beer's popular craft beer "NEKO NIHIKI" is now available in cans!

NEKO NIHIKI ISEKADO (Nikenjaya Mochi Kadoya Honten Co., Ltd., Ise City, Mie Prefecture) is pleased to announce the release of its popular craft beer "NEKO NIHIKI" in cans. Previously available in bottles, this product is now available in cans, thanks to its cute design and unique beer style...
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New Product] Takara "Shochu Highball" 5% with special pear cider, available in limited quantities.

Takara "Shochu Highball" 5% with Special Pear Cider Takara Shuzo Corporation will release "Takara "Shochu Highball" 5% with Special Pear Cider" on October 8 (Tuesday) in limited quantities nationwide.  Takara "Shochu Highball" is a chu-hi (shochu...)
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[New Product] Kinmiya Shochu 180ml bottle released

Kinmiya Shochu 180ml Kinmiya Shochu's new 180ml bottle was released on Thursday, August 8th. As a result, production of the 200ml cup type will be discontinued. Instagram miyazaki_honten
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Takara "Shochu Highball" (Tateishi Uchida's grape cracker style) is now on sale in limited quantities.

TATEISHI UCHIDA's GRAPE WARI-STYLE This is the second in the series of "Meiten no Aji" under the supervision of "UCHIDA", a famous restaurant in downtown Tokyo! You can enjoy the dry taste of shochu highball! <The "Tateishi Uchida's Grape Highball" is a new series of shochu highballs with a dry taste like that of ...
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Newly released "Hi-Sky," a refreshingly bitter new sour from Hakusuisuisya.

Hi-Ski A new, refreshingly bitter sour "Hi-Ski" has been released by Hakusuisui-sha, which is famous for its high sours with split ingredients. It is not sweet, and the whiskey aroma lasts until the last sip. It also contains a hint of lemon juice, which gives it a refreshing and...
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New Products] Third Collaboration between ISEKADO and Aeon! The Past and the Future

ISEKADO "So Far" and "From Now On" The third collaboration between ISEKADO, a famous craft beer maker in Mie Prefecture, and AEON, "ISEKADO So Far" and "ISEKADO From Now On" are on sale from Thursday, July 18th. IS...
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[New Product] New products will be released at Kinmiya's Miyazaki main store on August 8th

Miyazaki Honten, famous for Kinmiya Shochu, posted on their official Instagram that they will be releasing a new product on Thursday, August 8th. What is it? Maybe shochu? Maybe sake? miyazaki_honten
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Takara Fermented Distilled Sour, a new market-creating chu-hi that goes well with meals, goes on sale.

Takara Fermented Distilled Sour Takara Shuzo Co., Ltd. will release "Takara Fermented Distilled Sour" <Clear> <Lemon> <Grape> nationwide on Tuesday, September 10. The canned shochu high drink market is experiencing a trend toward "lower alcohol content" and "less sweet" flavors. Some drinkers are looking for a "low...
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LAWSON is now selling the meat fried rice supervised by "Merci," a representative "Wase-meshi" restaurant that suddenly closed its doors.

Founded in 1958, Merci has been satisfying the appetites of Waseda University students with its inexpensive and delicious food. Mercy", a long-established machchuka restaurant that has been serving cheap and tasty "wasemeshi" to fill the stomachs of Waseda University students, suddenly closed its doors the other day due to succession problems. The popular Machinuka restaurant, which has been a favorite of Waseda students for more than half a century, has...
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[New Release] The "Sapporo Otoko Ume Sour Salty Ume" returns with an improved "salty flavor" in limited quantities

"Sapporo Otoko Ume Sour Salty Plum" "Sapporo Otoko Ume Sour Connoisseur's Salty Plum," released in limited quantities last July and a popular drink, is back on sale on Tuesday, July 9th, with even more refinement. Product Information □Product Name Sapporo Otoko Ume Sour Salty...
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The popular "Lemon Sour of the Future" will be re-released! Paid tasting event will be held!

Future Lemon Sour Future Lemon Sour, which was released in limited quantities on June 11 and became a hot topic when the lid was opened, will be released in limited quantities in the Tokyo metropolitan area and nine prefectures in the Kan-shinetsu area from August 27. From June 3 to June...
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[Featured Product] Cup ramen from "Merci," a representative of "Waseda" food that suddenly closed, is now on sale

Acecook "Waseda Merci Moyadai" Founded in 1958 (Showa 33), Merci, a long-established local Chinese restaurant serving cheap and delicious "Wasemeshi" (Waseda meals) that filled the stomachs of Waseda University students, suddenly closed recently due to succession issues. After serving Waseda University students for over half a century...
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New Product] "Sapporo WITH BEER White Ale" to be released in limited quantities to convey the enjoyment of beer to younger consumers.

Sapporo WITH BEER White Ale Sapporo Beer has developed "Sapporo WITH BEER White Ale," a new beer designed to help young people enter the beer market and eliminate their aversion to beer, to be released nationwide in limited quantities on June 25, 2024. University...
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