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Sapporo Beer Surprise: Bitter Bliss FamilyMart will release "Sapporo Beer Surprise: Bitter Bliss," jointly developed with Sapporo Breweries, in limited quantities at approximately 15,800 FamilyMart alcohol stores nationwide from Tuesday, November 12, 2024.

Monster Hunter x Hakutsuru Hakutsuru Shuzo will release a new collaborative product on November 8, 2024 (Friday) to celebrate the 20th anniversary of the Monster Hunter series. The new product will be "Hakutsuru Monster ...

As part of its "Thank you to everyone in Japan for your hard work, Draft Beer Project," Asahi Breweries, Ltd. has traveled to all 47 prefectures in Japan with the "Maruef Car," hosting "Maruef Yokocho Traveling Streets" where people can experience Asahi Draft Beer. Starting in January 2025, the Kyushu E...

Diamond Party Ozeki will hold a special "Diamond Party" to commemorate the 60th anniversary of its long-selling product "One Cup 🄬" and the "Tokaido Shinkansen" on Sunday, December 15, 2024, with 60 people selected by lottery to receive a free invitation. This event will be held by JR Central...

Tsuchiura City in Ibaraki Prefecture has started selling Tsuchiura Renkon Shochu (lotus root shochu) for the second year, following last year, to promote the city's specialty, lotus root shochu. Meiri Shuzui of Mito City was in charge of brewing, and 1.2 tons of Tsuchiura-grown lotus root were used. The 3,000 bottles produced were 1.5 times as many as last year....

The highly acclaimed collaboration, which saw its first in 2022 and second in 2023, is back in 2024! In addition to three types of craft beer, this year we will also be releasing two special beer glasses that are sure to sell out immediately. Don't miss out! Located in the hometown of two members of Denki Groove...

Fukushin, a ramen chain with a presence mainly in Tokyo and well-known for its blue sign, is holding a campaign to celebrate reaching 10,000 followers on its official X account. Fifty people who like and repost X's posts will be entered into a lottery to win a Fukushin T-shirt! Starting October 25th...

Monster Hunter x Hakutsuru To commemorate the 20th anniversary of the "Monster Hunter" series, a "Monster Hunter x Hakutsuru" limited edition collaborative sake will be released on Friday, November 8. The new product will be "Hakutsuru Monster Hunter x Hakutsuru" featuring the 20th anniversary visual on the package.

BS Fuji "Prime Online Saturday" Ms. Mina Ishiwatari, the third president of Hoppy Beverage, will appear on "Prime Online Saturday" broadcast live every Saturday at 6:00 p.m. for two weeks on October 19 and 25. The topic of the first week will be the third generation of the company since its establishment...

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Suntory Premium Highball Yamazaki (Gorgeous and Rich Flavor) 350ml Can Starting Tuesday, December 24th, Suntory will be releasing a limited number of "Suntory Premium Highball Yamazaki (Gorgeous and Rich Flavor) 350ml Can" nationwide. Suntory is a company founded by its founder...

ICHI-GO-CAN® "Tsuchiura Fireworks" Agnavi, the developer of the Japanese sake brand "ICHI-GO-CAN®," will release "ICHI-GO-CAN®" bottles featuring the design of the Tsuchiura National Fireworks Competition, one of Japan's three major fireworks festivals, starting in early October 2024.