welcome news

My Sake World Oike Bettei My Sake World, an experiential facility where you can blend and create your own sake, opened on January 23, 2025 in the traditional Kyoto house Oike Bettei. Learn about the history and culture of sake while tasting...

The long-awaited "Simiir!" T-shirt from Tamabukuro Kintaro's YouTube show "Tama Channel" has been released. The catchphrase "Simiir!", often uttered after drinking bottled beer, is now available on an American-style long-sleeved T-shirt!

"Cheers to Adults." As part of a special message project for Sapporo Draft Beer Black Label, a video themed "Cheers to Adults" will be released on the member site "CLUB Black Label" from January 6th for those turning 20. The video stars Tsumabuki Satoshi and Hasebe Makoto...

Hamadori Sake Gacha The Iwaki Printing Planning Center in Iwaki City, Fukushima Prefecture, has launched the Hamadori Sake Gacha, a capsule toy featuring acrylic stands with designs of sake and wine bottles from 11 cities and towns along the Hamadori coast. There are 18 varieties in total, and vending machines are being set up at Iwaki Station and roadside stations, with 50 prizes per play...

Wings of Growth: Over 99% of Japanese companies, or approximately 3.5 million, are small and medium-sized enterprises (SMEs). How do they overcome various challenges and achieve their own growth? The January 5th broadcast of "Wings of Growth," a program that closely follows the efforts of companies that spread their wings, featured Sasaki Sake Brewery in Kyoto Prefecture...

Vissel Kobe Winner Commemorative Label 2024 Kiku-Masamune will sell a limited edition of 1,200 bottles of "Vissel Kobe Winner Commemorative Label 2024" from December 26 (Thursday) to commemorate Vissel Kobe's double championships of winning the J1 League and Emperor's Cup. This product...

HOPPY HAPPY BAR We are offering free invitations to 60 lucky winners to the public recording of the radio program "HOPPY HAPPY BAR," hosted by Hoppy Beverage's third-generation president, Mina Ishiwata, on Monday through Friday nights. The dates are...