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The double-layered highball glass "SUMIKAN HIZUZAKE" has been upgraded and is now on sale.

"Tansankashu" Highball Tumbler: The double-walled glass "Tansankashu," designed specifically for highballs, sold 700 units in a single month. Now on sale, it's been upgraded with a new, one-layered rim and two-walled body. "Tansankashu" ("Tansankashu") is pronounced "highball" and has struck a chord with Japanese highball lovers.
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Otters' Bread" is a combination of Otters' Sake Lees and Japanese ingredients.

Otters Bread and Otters Anpan Keio Plaza Hotel will start selling "Otters Bread" and "Otters Anpan" made with sake lees of "Otters" made by Asahi Shuzo, a sake brewery in Yamaguchi Prefecture, at its food boutique "Poppins" on the 2nd floor from February 16, 2024 (Friday). Ottersai Anpan" will be on sale from February 16, 2024. ...
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[Insider Tip] "Dokaben POP UP STORE in Nagoya" is now open! Manager Tokugawa Masu is so cute!

Dokaben Pop-Up Store in Nagoya The "Dokaben Pop-Up Store in Nagoya" will be held on the 8th floor of Hands Nagoya from Monday, February 26, 2024. Many original "Dokaben" merchandise will also be on sale at the venue! Baseball manga...
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Whiskey Cask Aged "Hyakunen Umeshu" to be on Sale Nationwide from March 1.

Hyakunen Umeshu Whiskey Barrel Aged" Mito City-based Meiri Shuzui will celebrate its 70th anniversary of making ume (plum) liquor in 2022, and in conjunction with the launch of its whiskey business that same year, will release "Hyakunen Umeshu Whiskey Barrel Aged," a whiskey barrel-aged version of its "Hyakunen Umeshu" product. (4,500 yen including tax)...
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Tobu Line Sake Brewery Tour" starts in the northeastern Saitama area.

The 4th phase of the popular event "Float Drinking Tetsudo Tobu Sake Brewery Tour", which has been held since February 4, 2023, visiting sake breweries along the Tobu Railway Line, is now starting in the northeastern Saitama area of the Tobu Line!
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[Useful information] A new book, "Japanese Gourmet Encyclopedia," has been released by Tabi-no-Arukikata!

The "Travel Guide Series" has sold a total of approximately 400,000 copies. The latest issue focuses on "Japanese Gourmet." From the regional cuisines of the 47 prefectures to B-grade gourmet food, famous sweets, and sake, Chikyu no Arukikata provides comprehensive information on travel and food, along with historical trivia! "Japanese Gourmet Guide" is now on sale...
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[Information] "Choko cups and sake bottles" on sale at the official QUEEN pop-up store

QUEEN Official Pop-Up Store QUEEN's official pop-up store, "QUEEN THE GREATEST POP-UP STORE," is open in Harajuku from February 3rd (Sat) to February 18th (Sun). Among the merchandise available...
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[Information] T-shirts from Akita's long-established bar "Eiraku Shokudo" are now on sale

Eiraku Shokudo was founded in 1964. Eiraku Shokudo, a famous bar located in front of Akita Station but which moved last year, has released a collaborative T-shirt with Ine to Agave, a craft sake brewery in Oga City, Akita Prefecture. The T-shirt features the owner and owner of Eiraku Shokudo, who have supported the restaurant for many years...
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A lottery sale of the aged Iki shochu "或 -aru- American Oak 30 years old" produced in 1989 has begun.

或 -aru- American Oak 30 Years Old A limited quantity of "或 -aru- American Oak 30 Years Old" will be raffled off at the online liquor store "Kurando" on Wednesday, January 31, 2024 at 17:00. Aru- American Oak 30 Years Old...
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[Information] Hoppy's third-generation CEO Mina holds "Ishiwata Juku" seminar

Ishiwata Juku, the World Genki School, will host a seminar tour led by Mina Ishiwata, the third-generation president of Hoppy Beverage. Held monthly from March to August, the seminar focuses on regional revitalization and business succession. Enjoy Hoppy while taking part in lectures featuring a variety of guests, tours of the Seto Inland Sea, and casual conversation sessions.
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Maru-Chiba's official "Fish Market Cap" is on sale.

Minami-Senju "Maruchiba" Maruchiba, a famous bar in Nihonzutsumi, Taito-ku, Tokyo, where reservations are a must, and Esdy Coffee, a hot dog store with apparel featuring Kitasenju, have collaborated on a new item. Maruchiba is the stockist of the...
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[Goods] Tama Channel official goods "Tamachan Glass" is back in stock

"Tama-chan Glasses": The "Tama-chan Glasses (Small)," the official merchandise for Tamabukuro Kintaro's YouTube channel "Tama Channel," which was released last December and quickly sold out, is now back in stock. It can be purchased from the official online shop "tamazon."
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[Information] Bring your own BBQ and drink over a bonfire in the heart of Takasaki

The 2nd Bonfire and Sake Garden, currently being held at Takasaki Station Building "Takasaki Monterey," is an event where people can enjoy sake around a bonfire on the rooftop. This event, which began last season, costs 2,200 yen per person and includes a sake cup or...
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Small and slim "Sakaryue" for home use, storing one bottle vertically.

Sakaryue, a refrigerator that can be placed vertically Areti., a beauty appliance manufacturer, is offering an early-bird discount sale until January 31 on its official website for Sakaryue, a slim cellar that can store wine, champagne, and even sake at two different temperatures according to the type of alcohol....
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Miss SAKE Official Stamp" is now available! Official Miss SAKE Stamp" is now available!

From "Miss SAKE," a competition to select sake ambassadors, we have released a stamp that combines sake terminology with representatives from each prefecture. Miss SAKE Official Stamp At a time when there is concern that young people are turning away from sake, exposure to the word "sake"...
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Risshun Asa Shibori (morning pressing)" will be held at 43 breweries in 35 prefectures in Japan on February 4 (Sunday), the first day of spring.

Risshun Asashibori" in 2024 A project of the Japan Meimon Sake Association, "Risshun Asashibori," a special sake pressed early in the morning and enjoyed on the same day, will be released simultaneously on February 4, "Risshun Day," in all 35 prefectures of Japan. The special sake "Risshun Asa Shibori" will be released simultaneously on February 4, 2024. Reservations are now being accepted....
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[Information] Reopening after 35 years! "YEBISU BREWERY TOKYO" scheduled to open in April 2024

YEBISU BREWERY TOKYO Opens Sapporo Beer will mark a new chapter in Ebisu history with the opening of YEBISU BREWERY TOKYO in April 2024. Since closing its doors in 1988 after nearly 100 years of beer brewing, the...
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[Information] The "Omi Local Sake Train" will run on weekends from January 27th (Sat), where you can enjoy local sake from 11 breweries.

The Omi Local Sake Train will operate for 14 days, including Saturdays, Sundays, and holidays, from January 27th (Sat) to March 3rd (Sun) 2024. The Omi Local Sake Train offers local sake from 11 breweries in Shiga Prefecture, mainly located along the Omi Railway Line.
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Super Dry Museum" will reopen on January 13th.

Super Dry Museum Renewed Asahi Breweries reopened the "Super Dry Museum" at its Ibaraki factory on January 13. Based on the concept of "immersive," the museum offers visitors the opportunity to immerse themselves in the world of "Super Dry" more than ever...
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[Useful Information] How to make shochu dashi using oden broth? Enjoy the ultimate drink with Iichiko 25%

Oden is a classic warming snack perfect for the cold season. Today, Sanwa Shurui, famous for its Iichiko sake, introduces a unique way to drink oden called "dashiwari," which is made by adding shochu to the broth. Dashiwari, which combines the umami of the broth with the flavor of shochu, creates a truly exquisite soup...
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