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[Apparel] Avail will release Ozeki's "One Cup" merchandise from June 1st

Avail x Ozeki One Cup: Shimamura Group's Avail has collaborated with Ozeki One Cup, a sake maker based in Nada. T-shirts and cushions with pouches will be available at Avail stores nationwide and on the online store starting Saturday, June 1st. A perfect Father's Day gift for dads who love One Cup...

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Toyohashi Railway "Noryo Beer Train" and "Noryo Beer Train Premium" in operation

Toyohashi Railway will operate the "Noryo Beer Train" on designated days from Friday, June 14 to Wednesday, September 4, 2024. In addition, "Noryo Beer Train Premium" will operate on designated days from September 6 (Fri.) to 23 (Mon.), the last day of the season. 　Noryo Beer Train Premium

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[Information] Yona Yona Yell-themed MY G-SHOCK collaboration model

"Yona Yona Ale" MY G-SHOCK Fantasy Collaboration Model Introducing the MY G-SHOCK Fantasy Collaboration Model, inspired by Yo-Ho Brewing's "Yona Yona Ale." The base model is the square-design "DWE-5600 series."

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[Information] "Hiya Garden" where you can enjoy Kizakura sake and beer is now open

"Hiya Garden" Kizakura Kappa Country will be hosting a "Hiya Garden" (not a beer garden) on the open terrace from 5:30 PM on Fridays, Saturdays, and Sundays from May 24th (Friday) to June 30th (Sunday).

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[Information] Applications are now open for the 19th Whisky Proficiency Test, a certification exam to help you enjoy whiskey even more!

Applications for the 19th Whisky Proficiency Test, a test designed to further enhance your enjoyment of the world of whiskey, began on Monday, May 20th. The 19th Whisky Proficiency Test is an at-home test. The Whisky Proficiency Test, which began in 2014, was the first to be held in 2018.

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Osaka Monorail's Sake Train x Gamba Osaka will be in operation on Saturday, June 15.

Osaka Monorail's Sake Train: Gamba Osaka Osaka Osaka Monorail's very popular "Sake Train" project! This time it is a collaboration with Gamba Osaka. On board the wrapped train "Gamba Osaka-go", you can enjoy sake selected by Osaka Monorail from all over Japan! In the train, Gamba...

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[Information] Rinki Sakurahen, a craft beer aged in whiskey barrels. The second edition will go on sale from May 17th.

Hiroshima Neighborly Brewing, a craft beer brewery on Hondori Street in Hiroshima City, has released Rinkiouhen, a craft beer aged in whiskey barrels from Sakurao Brewery & Distillery in Hatsukaichi City, Hiroshima.

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[Talk show] Discover the charm of the legendary sake, Hois! Talk event with CEO Ryuma Goto

Is Bunkitsu the only place in Roppongi where you can enjoy it? A talk event where you can enjoy the world of "Neo-Japanese Cuisine" while sipping the legendary sake "Hoisu." A talk show featuring Ryuma Goto, the third-generation owner of Goto Shoten, which produces "Hoisu," a legendary sake beloved by the common people as a high-class substitute for highballs shortly after the war.

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[Insider Tip] Hoppy with a side?! The fourth installment of "The Joy of Alcohol" is here, a must-have for bar lovers!

The fourth installment of the "Joy of Sake" series is here! Experience the bar-style atmosphere at home with the "Joy of Sake Miniature Collection 4"! This lineup of Hoppy, Kodama Vice, Satsuma Shiranami, and Denki Bran beers is a must-have for bar lovers! Released in late May 2024.

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Sake and Meitetsu Train Collaboration! ICHI-GO-CAN®, Aichi's pride and joy sake in an aluminum can with a train label, is now on sale at Meitetsu Shoten!

From May 1, 2024 (Wed.), at Meitetsu Shoten on the 1st floor of the Men's Building of Meitetsu Department Store Main Store in front of Meitetsu Nagoya Station, in collaboration with the Japanese sake brand "ICHI-GO-CAN®," the 1200 Series, 2200 Series, 6000 Series, 9500/91...

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[Information] Nambu Line Craft Beer Bingo Event to be held

"NAMBU LINE CRAFT BEER BINGO" JR East will be holding a bingo-style stamp rally, "NAMBU LINE CRAFT BEER BINGO," at seven craft beer stores along the Nambu Line from today, April 27th, to June 30th...

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A pop-up store where you can experience "Sake Gacha" in real life will open tomorrow in Yurakucho.

Sake Gacha" Pop-up Store Yurakucho Marui will sell the "Real 1 Sake Gacha," a real-life experience of the popular "Sake Gacha" on SNS. 2,400 yen (tax included) for one time and you will win a bottle at random from a total of 11 popular products. 0.2% of the...

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[Information] Amami brown sugar shochu "Rento" will be sampled at the south exit of JR Funabashi Station on the 24th

Amami Brown Sugar Shochu Rento Street Sampling Event Tomorrow, Wednesday, April 24th, at the south exit of JR Funabashi Station (Sobu Line) in Chiba Prefecture, a special event called "Traveling Rento" will be held for Amami Brown Sugar Shochu Rento, the flagship product of Amami Oshima Kaiun Shuzo Co., Ltd.

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Hidetoshi Nakata's Sake Event to Support Noto Peninsula Earthquake Reconstruction

CRAFT SAKE WEEK 2024 JAPAN CRAFT SAKE COMPANY, represented by former Japan midfielder Hidetoshi Nakata, will hold the "CRAFT SAKE WEEK 2024" at Roppongi Hills in Tokyo, featuring a lifestyle br...

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[Information] Instantly smoke your alcohol in just one minute! Smott, the alcohol smoking gear made in Tsubame-Sanjo, is now on general sale

smott, a duralumin glass-top smoker that allows anyone to easily smoke alcoholic beverages in just one minute, has opened its official store ( ) and is now selling products to the general public. smott is...

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New item to safely transport alcoholic beverages and glasses! An unlikely transportation cushioning material ideal for outdoor activities!

BOTTLE COVER - GLASS COVER Outdoor brand "core rocca-core rocca" has developed a cushioning material for transportation to prevent breakage when carrying glasses and alcohol in camping and other activities. It is made of a local material that boasts Japan's largest production volume....

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[Information] To celebrate the 100th anniversary of Koshien Stadium, Asahi Classic beer, which recreates the taste of the time, is on sale for a limited time this season.

Asahi Classic To commemorate the 100th anniversary of Hanshin Koshien Stadium in Nishinomiya City this year, Asahi Classic, a beer that recreates the taste of the time, is being sold for a limited time this season. Asahi Classic is a beer that was released in 1922, the year Koshien Stadium opened...

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[Information] "Coolish Sake" sold at Chiba Marine Stadium expands sales locations

Coolish Alcoholic Beverages Starting Monday, April 15th, the Coolish brand of "drinkable ice cream" will begin selling two authentic 5% alcoholic beverages: "Coolish Frozen Lemon Sour" and "Coolish Frozen Grapefruit Sour." 20...

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[Information] Enjoy delicious sake on the 1000 series Yukemuri "Nagaden Local Sake Train" to run for the first time in 5 years

Nagaden Local Sake Train Nagano Electric Railway will be operating the "Nagaden Local Sake Train" for the first time in five years. On board the 1000 Series Yukemuri train, a former Odakyu Romancecar "HiSE" (10000 series), passengers can compare sake from two breweries. This year, as snacks...

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[Useful information] Online map "Towada Travel Map" will be available from April!

The online "Towada Travel Map" is now in operation. The Towada Oirase Tourism Organization (TOWADA TRAVEL), a general incorporated association, has launched the second online map, "Towada Travel Map," using the information technology service "Stroly." You can find your location...

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