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[Insider Tip] August 4th is the founding anniversary of Japan's oldest beer hall, Sapporo Lion! Draft beer is half price all day!

Today marks the 124th anniversary of the founding of Sapporo Lion, Japan's oldest surviving beer hall. All draft beers sold at Sapporo chain locations nationwide are half price all day! It's Friday, so drink to your heart's content! Visit the Sapporo Lion special website below...
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[Information] Japanese whiskey "Single Malt Akashi PX 5 Year Heavily Peated" released!

Eigashima Shuzo, makers of the elegant and delicious Shiratama Shochu, is releasing the popular Japanese whiskey "Single Malt Akashi PX 5 Year Heavily Peated" today. I'd love to try it, even if just for a sip. PRtime...
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KINMIYA and apparel brand "tuitaci" collaboration products go on sale today!

A collaboration between Kinmiya Shochu (Miyazaki Main Branch), a favorite among bar enthusiasts, and apparel brand Tuitaci is on sale starting today. It includes several items, including T-shirts, hoodies, and caps. While not exactly affordable, why not wear them to a bar and smell like charcoal?
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[Information] A must-have for drinkers, the "Shochu Highball," is now available in a powerful white grape cider mix.

The "Strong Series" is the most carbonated of Takara's "Shochu Highball" series. A limited-edition flavor, "Strong White Grape Cider Mix," will be released in limited quantities on August 8th. For more details, click here: ↓↓↓ Takara Shuzo Triple Points Takara Shuzo Takara Shochu...
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[Useful information] Senbero net's book "Solo Bar/Home Drinking Handbook" is now on sale

Senbero Net's second book, "Solo Bar/Home Drinking Handbook," was released on July 26th. Please continue to liven up the bar! For more details, click here ↓↓↓ Senbero Net
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[Information] A bar-loving fan of SHAKKAZOMBIE Hidebowie's weekend-only bar

Hidebowie of the hip-hop group Shaka Zombie, known for his love of bars, is running a bar on weekends only. The bar is open on Fridays, Saturdays, and Sundays only at the hamburger restaurant UNCHAIN DINER in Oshiage, under the name "Weekend Limited Bar Kakoi."
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[Insider Tip] It's not just soda and water! You can drink Iichiko's tea cocktail "Iichako" at Fuji Rock Festival

Enjoy the delicious Iichiko beer, a bar staple, at Fuji Rock Festival. This year marks the fourth consecutive year that the Iichiko booth will be open. The menu features a variety of mouthwatering Iichiko beers, including "Iichako," a tea-based drink, and "Kabochiko," a chuhai with kabosu extract.
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[Useful information] You must see! "Farewell Drinking Alley" NHK documentary 72 hours

The NHK program "Document 72 Hours" will be broadcast from 22:45 on Friday, July 28th, and will feature a 72-hour in-depth coverage of Tateishi's Nombe Yokocho, which will close its doors after 70 years of history next month. I'll be recording it. Program website ↓↓↓ NHK Document 72 Hours
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Shirotaki Sake Brewery of Kozen Nyosui to Open a Shop at the Fuji Rock Festival

Shirotaki Sake Brewery, one of Niigata's leading sake breweries, will have a stall at Japan's largest music festival "Fuji Rock Festival" again this year. They will be open from the eve of the festival (27th) in the "Oasis" area, so everyone going to Naeba, let's enjoy drinking local sake! Shirotaki Sake Brewery Official T...
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[Insider Tip] If you go to Towada, try using "Towada Bar Wandering" from the "Scenic Bar Map"!

"Towada Bar Wandering," a website listing over 80 night spots, including bars, snack bars, and other nightlife spots, was launched on July 8th in Towada City, Aomori Prefecture. If you're visiting Towada, a city with a scenic bar scene, be sure to check it out! For more details, click here ↓↓↓...
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UCHITAJIRA's hats are back in stock in 4 colors!

Uchi-ta-ji, a famous bar in Tateishi, now has "U-hat". twitter Tomoichiro Uchida
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Hoppy's birthday is on July 15th! Meena's talk show at Asakusa UNIQLO!

Today, July 15, is Hoppy's 75th birthday. We will be holding a radio open recording event at UNIQLO Asakusa with TV personality Nezutchi. For more information, please click here↓↓↓ twitter @hoppymina Currently at UNIQLO Asakusa store, Hoppi...
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Solo no Gourmet x Mitsutake Brewery

Mitsutake Shuzo Brewery in Saga Prefecture has released two new products in collaboration with Loneliness Gourmet: Daikinjyo Loneliness Gourmet and Shouchu Loneliness Gourmet. Goro Inokashira is a retarded drinker, but Kusumi is a drinker. For more information, click here↓↓↓↓ Saga Keizai Shimbun ...
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Snow Sake to be drunk in midsummer! Junmai Ginjo arrives buried in snow!

This sake is matured in the snow for 100 days from March in the heavy snowfall area of Hida City, Gifu Prefecture. 4,000 limited bottles will be shipped to all over Japan by July 12. For more information, click here...
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Kintsushi-ya, a long-established diner in Osaka, puts T-shirts on sale!

Kintsushiya, a long-established diner established in 1955 in Higobashi, Osaka, has begun selling original T-shirts. The omelette rice, one of the restaurant's signature dishes, is gently garnished with pickles on the left breast, and the logo of the curtain, which has been the face of the restaurant since its establishment, is on the ...
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[Information] Original Hoppy Goods at Uniqlo

This year marks the 75th anniversary of Hoppy. UNIQLO Asakusa celebrates its 2nd anniversary with a special project celebrating the 75th anniversary of Hoppy. Hoppy stamps have been added to "UTme!", a website where you can create your own original T-shirts and tote bags. The campaign began on Friday, June 16th, exclusively at the UNIQLO Asakusa store...
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