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Black Label THE PERFECT TOUR Sapporo Beer will kick off "Black Label THE PERFECT TOUR" at the Sapporo Beer Museum (Sapporo City) on Thursday, April 24th. Explaining the history of "Sapporo Black Label Draft Beer"...

Izakaya Recommendations BEAMS JAPAN will hold the second installment of its "Izakaya Recommendations" event from April 4th to April 30th, 2025. The event will be held at BEAMS JAPAN Kyoto and on its online shop, focusing on Kyoto's izakaya culture. Izakaya Recommendations will be held at various locations across Japan...

Suntory has revamped its official LINE account, "Adult Suntory," on March 31st. The revamped account aims to be more approachable by using "Uncle," the Torys Whisky character that has been popular since 1958, as the messenger.

Tokyo Meisho Series TOKYO ALEWORKS (Itabashi-ku, Tokyo) will release the first brew in its new "Tokyo Meisho Series," Itabashi Hiil Lager, on March 28, 2025. This work is based on the theme of Itabashi, where the first beer is said to have been brewed in Tokyo in 1873, at the time...

Senshu Distillery Rikyukura, a sake producer in Sakai, Osaka, opened a new whiskey distillery in Kishiwada City, Osaka, on March 3. This will be the first full-scale whiskey distillery in southern Osaka Prefecture, and will be marketed under the brand name "Senshu. Whiskey at Suntory...

FORTIFIED SAKE NIPPONION Kikumasamune Shuzo, in cooperation with Suntory, released a new product, "FORTIFIED SAKE NIPPONION" (490mL) in a limited quantity of 2,900 bottles on December 18. This product is made from sake unrefined sake sant...

Hakkaisan Hakkaisan Brewing Company Group has signed a two-year partnership agreement with the Los Angeles Dodgers. Under this agreement, Hakkaisan Japanese sake will be used as the "Official Sake" of the Los Angeles Dodgers. 　During the game, the Dodger sta...

Kiku-Masamune "Steel Tower Signboard Acrylic Stand" The Kiku-Masamune "Steel Tower Signboard Acrylic Stand," which became a hot topic during the brewery opening and SNS campaign, is now available for purchase at the Kiku-Masamune online store. Kiku-Masamune was the symbol of "Nada-Gogo," the largest sake producer in Japan...

ORION×CHUMS Orion Beer and the outdoor casual brand CHUMS will collaborate on original goods, which will go on sale through official Orion Beer mail order from March 8, 2025 (Saturday). The collaboration project has been in the works since 2021. Now...

A short drama was produced to increase awareness of and foster affection for the Oenon Group's products "Shiso shochu "KITAKATAN" and "TAN TAKA TAN SHISO Umeshu". The drama will be posted on the official Instagram account of TAN TAKA TAN (Shiso Shochu TAN TAKA TAN [Official...

Nikaido Shuzo (Oita Prefecture) has signed a partnership agreement with the MLB Los Angeles Dodgers, becoming the first Japanese shochu to be used as the official shochu of the Dodgers. Oita Mugi Shochu Nikaido will be served in several areas of Dodger Stadium, including "Nika-So" and signature...

Discover Higashihiroshima, a general incorporated association, is collaborating with supporting and collaborating companies to conduct a demonstration experiment of a mobility service that will take passengers from Saijo in Higashihiroshima City, Hiroshima Prefecture, to the city's bars and tourist spots. The service will utilize shared taxis to provide transportation between bars and tourist spots, and will begin operation on March 1, 2025.