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[Information] "Fermentation Tourism Tokai - A Pilgrimage to the Holy Land of Umami" to be held, featuring two exhibitions, 50 brewery openings, and 100 delicious experiences

Fermentation Tourism Tokai - A Pilgrimage to the Holy Land of Umami - "Fermentation Tourism Tokai 2025" is a tourist-oriented exhibition and experience program themed on the fermentation culture of Gifu, Aichi, and Mie prefectures, and will be held from May 17 to July 13, 2025. Gifu City, Handa City, and Mie Prefecture...
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[TV] Visit to Tsurunoe Sake Brewery in Aizuwakamatsu for Nippon Television's "I Want to Go Far Away"

Tomorrow's episode of Nippon Television's "Tooku Ikitai" (I Want to Go Far Away) will feature Tsukaji Takemasa (Drunk Dragon) traveling through snowy Fukushima. He'll first be impressed by the beautifully snow-covered Tsuruga Castle, then enjoy a panoramic view of the snow-covered castle town from the castle tower! He'll also share his experiences with the artisans who continue to make Aizu-style candles, a traditional light source.
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[Book] NHK-BS's popular program "Rokkaku Seiji's Drinking Train Main Line: Japan Travel" is now available as a book!

Seiji Rokkaku's Drinking Train Main Line Japan Trip While there are many types of train travel, such as train riding and train photography, my train journey is "drinking trains"... This NHK-BS program, in which train enthusiast Seiji Rokkaku travels along local train lines around Japan, enjoying sake breweries and local delicacies, will celebrate its 10th anniversary in April 2025.
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[Book] Beyond the level of standing-style soba! "Top 100 Station Soba Restaurants in the Capital Region" released

A new era of eki soba has arrived! While some restaurants have closed due to labor shortages, the COVID-19 pandemic, and rising costs, there are still many unique eki soba restaurants out there, despite facing numerous headwinds! A leading expert on eki soba introduces carefully selected eki soba that you really want to try right now! Even if you have to get off the train, you can still eat...
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Uncle's generation is nostalgic! Cocoa Cigarettes are now liqueurs!

ORION Cocoa Cigarette Liqueur Cocoa cigarettes, nostalgic for the generation of bar-loving uncles, are now available as a liqueur. Orion Corporation, Miyashita Sake Brewing Company, and Japan's No.1 Dagashi Seller collaborated to develop this product, which took about a year to develop! Cocoa Cigarettes...
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Book] All You Need to Know about Japanese Whiskey! JAPANESE WHISKY YEARBOOK 2025

JAPANESE WHISKY YEARBOOK 2025 JAPANESE WHISKY YEARBOOK 2025, the only guidebook covering Japanese whiskey distilleries, will be released on Monday, February 17, 2025. ...
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[Information] Hanshin Racecourse Renewal Commemoration: Ozeki x Hanshin Racecourse Collaboration Sake Sale

Collaborative Product "Daiouhou Daiginjo 720ml Bottle" Nishinomiya-based sake brewer Ozeki Co., Ltd. will be releasing a limited-edition "Daiouhou Daiginjo 720ml Bottle" at Hanshin Racecourse to commemorate the JRA Hanshin Racecourse's reopening on March 1, 2025.
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Selling limited-edition sake to commemorate the 20th anniversary of the opening of Central Japan International Airport Centrair.

Limited Edition Sake to Commemorate the 20th Anniversary of the Port Opening Central Japan International Airport Centrair (located in Tokoname City, Aichi Prefecture) will celebrate its 20th anniversary on February 17, 2025 (Monday). To commemorate the anniversary, a "Limited Edition Sake to Commemorate the 20th Anniversary" will be on sale from February 17 (Mon.), the anniversary of the opening of the airport. This limited...
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[Information] The "Extraordinary SAKETIME TOP 10 Plan" is now available, where you can compare the top 10 sakes ranked by the sake website "SAKETIME."

Unprecedented SAKETIME TOP 10 Plan At Nihonshu Genka Sakagura Ueno Okachimachi store, we are offering an "Unprecedented SAKETIME TOP 10 Plan" on Monday, February 10th, where you can compare the top 10 sakes ranked by SAKETIME, Japan's largest sake website...
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Whiskey labeled "Himitsu Sentai Goranger" was released!

Secret Sentai Goranger" Label Whiskey Our Sentai hero "Secret Sentai Goranger" is on the label! We will sell a limited number of single malt whiskies carefully selected by whisky critics. © Ishimori Productions/ Toei The TV broadcast started in 1975...
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[Useful information] Thank you to everyone in Japan. Project 2025 Chugoku-Shikoku Edition

As part of the "Thank you to everyone in Japan for your hard work, Draft Beer Project," which has been running since 2023, Asahi Breweries, Ltd. will be hosting the "Maruef Yokocho Traveling Event" in the Chugoku and Shikoku regions from February 21st, where visitors can experience the world of Asahi Draft Beer.
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[Information] The first craft sake produced in a housing complex, "DANCHI Craft," is born

DANCHI Craft The Urban Renaissance Agency (UR) West Japan Branch, the Tomita Danchi Residents' Association, and Adachi Nojo have signed an agreement to revitalize the housing complex and the local area, and have launched the "DANCHI Craft" project to brew craft sake produced in the housing complex. Adachi Nojo is building Japan's first sake brewery within the housing complex...
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Book] Manga "Parikko's Tokyo Sake Legend File 2," in which Parikko unravels various sake-related mysteries "Tokyo Sake Legend," goes on sale.

Parikko, a rare sake writer leading the drinking scene, and the Renoir Brothers, a unique gag cartoonist, are a powerful tag team. What they have in common is a love of sake! This is the second volume of the manga that unravels the various mysteries related to sake, "The Legend of Tokyo Sake! Futabasha's pride and joy, the gold standard of sake manga, "Bar Lemon Ha...
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Great News] Kichijoji "Iseya"'s first merchandise will be released from the superb view bar!

Collaboration goods of Kichijoji Iseya and Zekkei Sakeba The first goods of Kichijoji Iseya, which boasts a long history and popularity along the Chuo Line, will be sold at Zekkei Sakeba. The design of the goods has been created to be enjoyed by people of all ages while respecting the "Iseya" style...
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[Book] Nao Suzuki's "Get off the Osaka Loop Line, walk and try a drink" is now available as a book

Get off the Osaka Loop Line, walk around, and enjoy a drink! This popular web series by Suzuki Nao has been published as a book! maruzenjunkudo With extensive additions and revisions, you can enjoy a walk around the Osaka Loop Line, get off the line, walk around, and enjoy a drink. With almost no prior information, you can...
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[Information] A first for the JR East Group! A directly managed craft beer brewery run by a former station employee, "Chuo Line Beer Works," will open in Koganei City in the summer of 2025

Chuo Line Beer Works JR Chuo Line Community Design Co., Ltd. (Head Office: Koganei City, Tokyo; President and CEO: Yutaka Ozawa), a member of the JR East Group, plans and manages several craft beer events, including the Chuo Line Beer Festival, and also produces beer using hops grown by station staff.
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Asahi Shuzo Brewery held "Asahi Sake Juku (Sake brewery)" where you can experience making koji (malted rice).

Asahi Sake Juku Sake Brewery "Asahi Sake Juku" is a course to enjoy learning about and familiarizing yourself with sake. The Asahi Sake Brewery will be the classroom for this special program, where you can taste more than 10 brands of sake, including "Kubota" and "Asahiyama," and learn about the sake production process....
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[Information] Calbee x Suntory's "Kinmugi (75% less sugar)" goes perfectly with "Exquisite Kappa Ebisen Goto Nada Salt and Sweet and Sour Ginger Flavor"

Calbee will release a new product in its "Exquisite Kappa Ebisen" series, "Exquisite Kappa Ebisen Goto Nada Salt and Sweet and Sour Ginger Flavor," at convenience stores from February 3, 2025, followed by general sales from February 17, with a limited run until late May.
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[Information] Lottery sales of "BANKYO 18 Years Old," an 18-year-old sake with classical music, have begun.

The online liquor store "Gland" will begin selling "BANKYO 18 Years Old" via lottery from 5:00 PM on Friday, January 24, 2025. ( ) "BANKYO 18 Years Old" "BANKYO 18 Years Old" is made from sweet potato shochu aged in barrels...
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My Sake World Miike Villa, an original sake blending experience facility from Kyoto, opens!

My Sake World Oike Bettei My Sake World, an experiential facility where you can blend and create your own sake, opened on January 23, 2025 in the traditional Kyoto house Oike Bettei. Learn about the history and culture of sake while tasting...
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