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YEBISU BREWERY TOKYO, Sapporo Beer's Yebisu brand experience base, celebrates its first anniversary by collaborating with UNIQLO Ebisu again this year. The limited-edition goods will be ...

World KANPAI Beer Suntory is developing World KANPAI Beer, a participatory product development program for the Osaka-Kansai Expo. The base beer is now on sale at the venue in order to complete the beer incorporating feedback from Expo visitors. 4...

Limited to 1,000 bottles of "Meiba no Shizuku," a premium blended sake with serial numbers, commemorating the 100th anniversary of JRA's Kyoto Racecourse. Jointly developed by three long-established Kyoto sake breweries, this sake expresses the 100th anniversary theme of "running to anywhere. Spring fu...

SUS MASU SUS MASU is a stainless steel Masu made by M.T. Trimatsu, born in Tsubame-Sanjo area, Niigata Prefecture, which is famous for metalworking. It is more hygienic and easier to clean than wooden ones and can be used semi-permanently. It is just the right size for drinking sake...

Hakutsuru THE Daiginjo CLEAR "Hakutsuru THE Daiginjo CLEAR 180ml" will go on sale nationwide on Friday, April 25, 2025, in a limited quantity design. In the limited design, the "DAIGINJO" logo will be replaced by a myakmyak...

Orion POP UP SHOP Original T-shirts, towels, and sundries commemorating the "Orion POP UP SHOP" at Sanei Urasoe Nishi-Kaigan PARCO CITY will be available from April 18, 2025 (Fri.) at 10...

Demoexpo, a general incorporated association, will open its EXPO Sakaba Kita and Minami branches on Friday, April 11th. EXPO Sakaba aims to be a "hub for the city where people from all over the world gather" during the Expo, serving as a place where diverse cultures and values intersect, attracting tourists and...

High Sour Goods! Hakusui-sha, the company famous for High Sour, has started selling High Sour goods at its headquarters in Musashi-Koyama! In addition to the familiar tumblers and calendars, they also have desk accessories like smartphone stands and ballpoint pens. A little something stylish...

This is a press release from Sapporo Holdings announcing a collaboration between YEBISU and Dewar's to celebrate the first anniversary of YEBISU BREWERY TOKYO. This collaboration combines the flavor and expertise of both brands, each with over 100 years of history...

Tama Channel Simiel Goods Two long-awaited items have been released from Tamabukuro Kintaro's YouTube channel "Tama Channel." Simiel Cap The famous "Simiel" is now available as a cap! It has a shallow cut with an American feel and thick embroidery...

The Kushiro Regional Development Bureau of the Hokkaido Prefectural Government compiled the Kushiro region's sake on a map called the "Kushiro Sake Map" (created in March 2024) with the aim of promoting the region through sake from the Kushiro region. Since its creation, the number of sake producers in the region has increased, so the Kushiro Sake Map has now been updated...

Black Label THE PERFECT TOUR Sapporo Beer will kick off "Black Label THE PERFECT TOUR" at the Sapporo Beer Museum (Sapporo City) on Thursday, April 24th. Explaining the history of "Sapporo Black Label Draft Beer"...

Izakaya Recommendations BEAMS JAPAN will hold the second installment of its "Izakaya Recommendations" event from April 4th to April 30th, 2025. The event will be held at BEAMS JAPAN Kyoto and on its online shop, focusing on Kyoto's izakaya culture. Izakaya Recommendations will be held at various locations across Japan...