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[Sake Snacks] Applications now open for "2026 Miss SAKE," an ambassador who will promote the appeal of sake

Applications have begun for the 2026 Miss SAKE, an ambassador who will promote the appeal of sake and Japanese culture both domestically and internationally. Representatives from regions that have yet to hold regional competitions will be selected through auditions held at the headquarters, and the 2026 Miss...
stopping business

[Closing] Kashiwazaki's long-established ramen shop "Sobayoshi" closes after half a century of history

Kashiwazaki "Sobayoshi" Sobayoshi, a 52-year-old ramen restaurant located near Kashiwazaki Station in Niigata Prefecture, will be closing on Monday, November 3rd (national holiday). Thank you for your continued support. X @santa_corgi MAP Ramen Sobayoshi...
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[Bar Information] Banbaya raises prices on some menu items, but still sticks to its "senbero" (cheap drinks) trend

Banbaya, a standing bar chain with over 50 locations nationwide, has revised the prices of some drinks and snacks starting Wednesday, October 1st. The main price increases are as follows: Draft beer: ¥490 → ¥500 Hoppy...
Blog

[Blog/syupo] Ueno's "Tenju" is a famous Edomae tempura restaurant founded in 1928. Enjoy a delicious golden tempura bowl with lunchtime drinks.

Tensuzu, a famous tempura restaurant nestled in the dignified alleys of Ueno Hirokoji, is a long-established restaurant founded in 1928 (Showa 3) that will soon celebrate its 100th anniversary. Enjoy the flavors of this renowned restaurant, which has been recognized as a Bib Gourmand by the Michelin Guide, along with a drink, from lunchtime. A professional...
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[Information] Pre-orders for Hakusuisha High Sour's Beautiful Butt Calendar 2026 are now open

Pre-orders are now open for the 2026 edition of Hakusuisha's popular original calendar. A favorite among drinkers and izakayas, this classic beautiful butt calendar is a must-have! Enjoy a High Sour while gazing at it for a fun and stimulating home drinking experience! Purchase (pre-order) here (11...
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[Closed] Osaka Nihonbashi's famous large-portion restaurant "Asachan" closes

Nihonbashi "Asachan" "Choimeshi Asachan," famous for its large portions in Nihonbashi, Osaka, closed on Tuesday, September 30th. Thank you for your hard work over the past 25 years. X @cyoimeshi_asach MAP Choimeshi ...
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[New Program] New program "Masu Takeshi's Sake Guide" starts on Shinagawa TV10

Cable TV Shinagawa will begin broadcasting a new program, "Masu Takeshi's Sake Guide," on its community channel "Shinagawa One TV 10 (Digital Terrestrial Channel 10)" on October 1st. Actor Masu Takeshi tours bars around Tokyo, offering delicious sake and snacks...
Events

[Event Information] 162 brands of sake from 43 breweries across Japan will be gathered in Ikebukuro! "Choginjo Festival powered by SIPORY" will be held

The Japanese sake festival "Super Ginjo Festival - Autumn Ginjo Sake Tasting Event - powered by SIPORY" will be held at Hareza Ikebukuro and Naka-Ikebukuro Park in Ikebukuro, Tokyo on Saturday, October 18th and Sunday, October 19th, 2025. The highlight of this event will be a selection of 100 sakes from 43 sake breweries across Japan...
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[Cyberattack] Asahi Group halts domestic production and shipments due to cyberattack—no sign of recovery

Asahi Group Holdings (HD) suffered a major system failure caused by a cyberattack on the morning of September 29th, severely impacting its domestic operations. All orders and shipments of alcoholic beverages, beverages, and food products, including those of its subsidiaries Asahi Breweries and Asahi Soft Drinks, have been halted. Furthermore...
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[Information] 40% ABV 1800ml of Hi-Riki Plain now available! Yokocho & SNS campaign also available

Asahi Breweries announced that it will begin selling its "Chu-hai Hi-Riki Plain" (40% ABV, 1800ml PET bottle) in the Tokyo metropolitan area (Tokyo, Kanagawa, Chiba, Saitama, and Yamanashi prefectures) on October 7th. This product is made by mixing the concentrate with carbonated water in a 1:5 ratio...
stopping business

[Closing] Long-established goat soup restaurant "Hinpun Goat Restaurant" closes after 65 years of history

Nago "Hinpun Goat Restaurant No. 2" The famous goat soup (hijya soup) restaurant "Hinpun Goat Restaurant No. 2," which has been in business for three generations in Nago, will close its doors today, Tuesday, September 30th, after 65 years of history due to eviction. Thank you for your hard work over the years. For more details...
Blog

[Blog/syupo] Ueno's "Toraji-tei" - A plate of Tsurami for just 880 yen! Established in 1945, this restaurant continues the history of the black market with its counter-style yakiniku.

In the backstreets of Ueno, there is a place where time seems to stand still. "Toraji-tei" is a yakiniku restaurant that has been in business since 1945. This restaurant, which originated from a postwar black market, is the perfect place to toast to a meal of yakiniku by yourself tonight! The smoke, the smell, and the energy are all perfect companions to your drinks. This restaurant is perfect not only for yakiniku enthusiasts, but also for bar lovers...
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[Snack Talk] Why the future is bright for alcohol manufacturers in an era of "drinking away from alcohol"

Recently, there has been talk of young people turning away from alcohol, but some figures suggest that the future of the alcohol industry may actually be brighter than expected. According to a survey by the IMARC Group, Japan's alcoholic beverage market is expected to reach 12 billion liters in 2024, and 16.2 billion liters by 2033.
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[TV] BS-TBS will broadcast the "SAKE COMPETITION 2025" award ceremony and the unveiling of the winning sake in Los Angeles

BS-TBS will broadcast a special program titled "A New Era for Sake That the World is Paying Attention to: SAKE COMPETITION 2025" on Sunday, October 5th from 11:00 to 11:30 PM. This program will cover the SAKE COMPETITION 2025 held on June 10th...
stopping business

[Closed] The birthplace of Kitakata ramen, "Genraiken," closes

Kitakata "Genraiken" Founded as a food stall in 1924 (Taisho 13), the long-established "Genraiken," which is said to be the birthplace of Kitakata ramen, has decided to close its doors with no prospect of reopening. Thank you for your hard work over the past 101 years of business. X @idetaic...
Blog

[Blog/Nikomi Mist] Delicious doteyaki! Amagasaki's "Masamuneya" is a daytime drinking paradise

Kagaya, Tokiwa Shokudo, Wadaya, Ikomakken... There are several well-established, well-known restaurants in Tokyo that are "unmistakable" branch stores. Meanwhile, there's another branch in Osaka and Hyogo called "Masamuneya," whose name alone makes you want to pop in. "Masamuneya" in Amagasaki, Hanshin...
youtube

[YouTube] Bar Guide's Choice of Truly Delicious Restaurants: "Top 10 Long-Established Restaurants in Nippori"

This time, we'll be toasting in Nippori, a JR Yamanote Line station with a nostalgic atmosphere. With Yanaka Ginza to the west of the station and the textile district to the east, the area has a unique charm, blending new and old cultures. While redevelopment is underway, one step into the alleys and you'll find remnants of the Showa era...
stopping business

[Closed] Shinsekai's "Azuma Shokudo," famous for its clear stew, closes

Azuma Shokudo, a famous stew udon restaurant in Shinsekai, founded in 1953 (Showa 28), will close its doors on Sunday, October 19th, marking the end of its 70-year history. We thank you for your hard work and dedication to providing a flavor that has been loved for so long.
Blog

[Blog/Suzuki Nao] Get off at Okamachi Station on the Hankyu Takarazuka Line and Minoh Line and try a drink

In this series, Suzuki Nao explores the towns he visits, starting from the station and walking around the area, asking people he meets about the town and chatting with bar owners to discover the charms of each town and its residents. This time, he takes a stroll around Okamachi Station on the Hankyu Takarazuka Line. LIFULL HO...
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[Sake Brewery News] Let's make a cedar ball "Sakebayashi"! A hands-on workshop will be held at Asahi Sake Brewery in Nagaoka on October 18th

On October 18th, Asahi Shuzo in Nagaoka, Niigata Prefecture, will hold a hands-on workshop at its Nagaoka City brewery to create a "sake grove (cedar ball)," a symbol of the new sake season. In collaboration with the local group "Koshiji Water and Green Association," the workshop will allow participants to experience traditional culture using locally grown cedar leaves. Participation is ¥500 (¥300 for members), with a maximum capacity of 10 people.
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