Kirin beer

[Product Information] "Killing Good Ale" exceeds annual sales target of 600,000 cases just 8 days after release!

Killing Good Ale surpassed its annual sales target of 600,000 cases just eight days after its release on October 7, 2025. In response, the company has revised its annual sales target upward to 900,000 cases, 1.5 times the initial plan. This product is designed to have a fruity taste and aroma, as well as a pleasant aftertaste...

2025.10.19

Topics.Product Information

Kirin announces "Whiskey for Life," a whiskey that matures with life.

Kirin Brewery will start a crowdfunding campaign on June 6 for a "whiskey that lives with you" and will officially commercialize the product if the target amount is reached. After 0, 1, 3, 5, 10, 15, and 20 years from purchase, a total of 7 times, each maturing...

2025.05.26

Topics.welcome news

[Information] Kirin Beer launches new service of 20-year-old whiskey for life's milestones

Kirin Brewery, a subsidiary of Kirin Holdings Co., announced that it is considering a new service that would allow customers to purchase whiskey malt and have it aged for 20 years. The plan calls for a crowdfunding approach, whereby the project is publicly announced and funds are raised from an unspecified number of interested individuals.

2025.05.14

Topics.welcome news

Campaign] "White Horse Highball" campaign from 11 side streets nationwide.

Fried with your friends!" Campaign Scotch Whisky "White Horse" has launched a campaign combining highballs with local delicacies from around Japan under the theme of "Nippon no Omoshii to Uma ga Mitto" (Nippon's Delicacies and Uma Go Together)...

2025.03.11

campaignTopics.

New Product: Kirin Ichiban Shibori White Beer

Kirin Ichiban Shibori White Beer Kirin Ichiban Shibori White Beer (350ml and 500ml cans) will be released nationwide from April 15 (Tuesday). The new beer has a "refined, high-quality" taste that brings out the soft umami of wheat...

2025.01.24

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Blog/syupo] Japanese Hops Decreased to 1/9 in 30 Years Farmers, Breweries, and Bars Collaborate to Bring "Ichiban Shibori Tekitate Hop" to Our Doorstep

Kirin Brewery and other breweries and restaurants in Tohoku have joined hands to launch a new beer made with freshly harvested domestic hops, available only now. The purpose of this project is to convey the appeal of domestically produced hops and to support the producers. We closely followed the production area, the makers, and the drinking scene. Tohoku...

2024.12.17

Blog

[Event Information] Sapporo Kirin Jointly Plans "Sorachi Beer Garden" to Celebrate the 40th Anniversary of the Legendary Hop "Sorachi Ace"

SORACHI BEER GARDEN To promote the appeal of the legendary hop "Sorachi Ace" and revitalize the beer market, Sapporo Beer and Kirin Beer will be holding a commemorative event at Haneda Airport Garden on September 7th and 8th to celebrate the 40th anniversary of the birth of the hop "Sorachi Ace."

2024.08.28

Events

[Snacks] Quitting Kirin Beer to Start a Craft Gin Distillery

In 2022, three hitmakers who retired from Kirin Brewery founded the Goto Tsubaki Distillery, a craft gin distillery in the Goto Islands of Nagasaki. They reached a turning point in their careers at age 50, aiming to create a sake brewery that is closely connected to the local community. Their craft gin, "GOTOGIN," is...

2024.07.29

Topics.conversation to liven up a cup of sake (esp. in the context of a tea ceremony)

[Weekend Event] "Kirin Beer Harekaze" will be holding a two-day limited event at Shibuya Hikarie

To promote the appeal of "Harekaze," a two-day event will be held at Shibuya Hikarie in Tokyo on July 27th (Sat) and 28th (Sun). At this event, giant "Harekaze cans" featuring designs of the four commercial stars in yukata robes will be set up. Visitors will be able to take photos with the giant Harekaze cans, and...

2024.07.25

Events

[Event Information] Kirin Hyoketsu® Mottainai PARK is a participatory event where you can contribute to society by supporting fruit farmers and reducing food waste.

Kirin Hyoketsu® Mottainai PARK will be held at Roppongi Hills Big Roof Plaza on Saturday, May 11th and Sunday, May 12th, 2024. This event will support fruit farmers and reduce food waste.

2024.04.29

Events

[New Product Event] Kirin Beer is holding a pre-release event for its new beer! Will giant beer cans appear for a limited time in Tokyo, Nagoya, and Osaka?

To coincide with the launch of Kirin Beer's new product, giant beer cans featuring graphics of Teruyoshi Uchimura, Yuki Amami, Mio Imada, and Ren Meguro, who appear in the commercials, will be on display from Saturday, March 23rd. The cans will be located in Shibuya Hikarie in Tokyo and Hankyu Big Market in Osaka.

2024.03.24

Topics.Product Information

[150th Anniversary] "Heineken 150th Anniversary Design Can" to be resold

"Heineken 150th Anniversary Design Can" The "Heineken 150th Anniversary Design Can," which was on sale for a limited time from June 2023, has been so well received that it will be revived in February 2024. In celebration of our long 150-year history and our continued support for the people of Japan...

2024.02.01

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[Snacks to go with your drinks] If you're a heavy drinker, you should know! The hidden characters in the Kirin Beer logo

There's been a lot of buzz about the "hidden text" in Kirin Beer's familiar logo character. It's been talked about frequently before, but many people probably didn't know about it. We asked the PR department why...? Read more here ↓↓↓ B...

2023.12.24

Topics.conversation to liven up a cup of sake (esp. in the context of a tea ceremony)

[Information] Kirin releases limited edition "Whiskey Fuji 50th Anniversary Edition"

Kirin Brewery will be releasing a limited edition "Kirin Single Blended Japanese Whisky Fuji 50th Anniversary Edition" on Tuesday, November 21st to commemorate the 50th anniversary of the Fuji Gotemba Distillery. The 50th Anniversary Edition commemorates the distillery's opening in 1973...

2023.11.12

Topics.welcome news

[Snacks to go with alcohol] Top 5 best-selling alcoholic beverages online

The online shopping mall Qoo10 has announced the top five best-selling alcoholic beverages. [1st Place] Asahi Super Dry [2nd Place] Kirin Tanrei Selection Set [3rd Place] Takara Shochu Highball Selection Set (96 bottles)...

2023.09.01

Topics.welcome news